July 2020 Retail Business Development and Ecommerce Manager Thank you for your interest in the role of Retail Business Development and Ecommerce Manager at the National Portrait Gallery. The National Portrait Gallery’s aim is to promote through the medium of portraits the appreciation and understanding of the men and women who have made and are making British history and culture, and to promote the appreciation and understanding of portraiture in all media. This is a particularly exciting moment to join the Gallery as we develop the Inspiring People project that will combine an extensive refurbishment of the building with a comprehensive re-display of the collection, a new learning centre and new entrance and commercial spaces. This exciting new role will develop and grow the online retail offering and research and introduce new revenue streams for the retail team as the Gallery moves towards reopening in 2023. We look forward to hearing from you. Yours sincerely Anna Starling Director of Commercial

Dear Applicant Thank you for your interest in working at the National Portrait Gallery. The following information has been prepared to assist your application and provide a brief overview of the recruitment process. Working for the National Portrait Gallery offers you a unique opportunity to gain experience and develop skills in an internationally renowned museum. The successful candidate will be joining at a very important and pivotal time as the Gallery embarks on a major capital project, Inspiring People to transform the services it provides to its visitors, and the way it presents and interprets its Collection in the Gallery and online. The renewed National Portrait Gallery will deepen understanding and enjoyment of its remarkable collection of portraits and will broaden its appeal to the widest possible range of audiences. The Gallery is committed to the fair treatment of all employees and applicants and requires all employees to abide by and adhere to this general principle. We aim to meet both our statutory duties in relation to equal opportunities by complying with the terms of the Equality Act 2010, and to follow accepted good practice in this area. The Gallery aims to be a good employer with fair employment practices and policies to support this ambition, and we pride ourselves on having a workforce that is friendly, committed and hard working. If you join the Gallery you will grow as a person and a professional and whatever your role within the organisation, you will be encouraged to continuously develop your knowledge as well as offering your skills to others. You will also have the opportunity to make a real contribution to the future work of the Gallery. The Gallery is committed to providing equality of opportunity for all staff and welcomes applications from all individuals for advertised jobs that match their skills and interests. As well as information specifically related to the position of Retail Business Development and Ecommerce Manager at the National Portrait Gallery, this recruitment pack provides the following information:

• How to Apply • About the National Portrait Gallery • Job Advert, Job Description and Person Specification • Employment Terms and Benefits

I hope that you find this information helpful, and we look forward to receiving your application. Yours sincerely Claire Vernazza HR Manager

ABOUT THE NATIONAL PORTRAIT GALLERY

Established in 1856, the aim of the National Portrait Gallery London is ‘to promote through the medium of portraits the appreciation and understanding of the men and women who have made and are making British history and culture, and to promote the appreciation and understanding of portraiture in all media’. Founded on the principle that the paintings on display should reflect the status of the sitter, not the artist, the Gallery has collected the likenesses of famous people in British history. Today, the Gallery holds the most extensive collection of portraits in the world, and, as one of the country’s most popular visitor attractions, has received around 1.6 million visits in recent years, prior to temporarily closing for the Inspiring People project. The project will see a transformed National Portrait Gallery with a comprehensive re-display of the Gallery’s Collection from the Tudors to now, combined with a significant refurbishment of the building, the creation of a new public spaces, a more welcoming visitor entrance and public forecourt and a new state of the art Learning Centre. The Gallery’s Primary Collection of paintings, sculptures, miniatures, drawings, prints and photographs contains some 11,100 portraits. Of these more than 4,150 are paintings, sculptures and miniatures, nearly 60% of which are regularly displayed at the National Portrait Gallery or around the country through a series of national partnerships. The Gallery is always keen to find new ways to share the Collection through national and international programmes, learning activity and outreach work, as well as through digital activity. Like other national museums, the Gallery is supported both by the government and increasingly by a large number of individuals, companies, trusts and foundations, as well as by the receipts from ticketed exhibitions, retail, catering, and events. The Gallery aims to bring history to life through its extensive display, exhibition, research, learning, outreach, publishing and digital programmes. These allow the Gallery to stimulate debate and to address questions of biography, diversity and fame, which lie at the heart of issues of identity and impact. The Gallery strives to be the foremost centre for the study of and research into portraiture, as well as making its work and activities of interest to as wide a range of visitors as possible. Further information about the National Portrait Gallery can be found on our website http://www.npg.org.uk.

HOW TO APPLY

The Gallery is committed to providing equality of opportunity for all staff and welcomes applications from all individuals for advertised jobs that match their skills and interests. Job Description and Person Specification The job description and person specification outline the role purpose and key accountabilities of the post as well as the experience, knowledge and skills that we are looking for. You should make sure that you meet all the essential criteria and demonstrate this through your application. You can find out more information about the Gallery at www.npg.org.uk Please note that we do not accept CVs and all applications must be submitted via our online application form. Equality Monitoring We ask candidates to provide equality monitoring information so that we can monitor the National Portrait Gallery's equality policy and practices. The information you provide will not impact on the consideration of your application and will be used solely for the purpose of monitoring. How to Apply To apply please access our online application form via our website: http://www.npg.org.uk/about/jobs/current-vacancies Applications must be completed and submitted by 9:00am on Monday 27 July 2020. If you have any questions or want to discuss the post before applying, please contact us via email to recruitment@npg.org.uk. First round interviews will take place on Thursday 6 August 2020. We would like to thank you for your time and effort in submitting your application.

©National Portrait Gallery, London

JOB ADVERT

The National Portrait Gallery houses a unique collection of all forms of portraiture of the people who have made or are currently contributing to British history and culture; the collection is the most comprehensive of its kind in the world. With around 2 million visitors each year prior to temporary closure for the Inspiring People project and a strong national and international presence through touring exhibitions and special projects, the Gallery is one of the country’s most important and popular galleries. Retail Business Development and Ecommerce Manager £38,000 per annum Full-time, 40 hours per week Fixed Term Contract for 22 months

We are seeking a talented individual to join us in an exciting new role at a pivotal moment in the Gallery’s history as it develops its Inspiring People Project. This role is responsible for managing and growing our ecommerce offer to maximise profits for the Gallery and to enhance its reputation for excellence by delivering the highest possible standards of retail customer service, merchandise and online user experience. In addition, the role will be responsible for introducing additional new revenue streams for retail as the Gallery moves towards reopening in early 2023.

The successful candidate will possess demonstrable experience of staff management, product development and ecommerce, with a leading retailer. Demonstrable success in growing sales, promotions, and inventory control (EPOS) is also essential, as is the ability to set and achieve budgets and carry out financial and management reporting and analysis. A skilled manager, they will have led and motivated teams to meet budgets and deliver results through their excellent communication skills and strong commercial acumen. Experience of, or empathy with, the cultural and heritage sector is desirable. Further information about the role as well as details of how to apply can be found via: https://www.npg.org.uk/about/jobs/current-vacancies Closing date for returned applications is 9:00am on Monday 27 July. First round interviews will take place on Thursday 6 August. Please indicate on your form if you will be unable to make this date. We are committed to the employment and development of disabled people. We guarantee to interview anyone with a disability whose application meets the minimum criteria for this post. To be invited to interview/assessment, you must show in your supporting statement that you meet the minimum criteria for the role, across all essential criteria. If you tell us that you have a disability we can make reasonable adjustments at interview, and, if you join us, to your work arrangements.

JOB DESCRIPTION

Job Title: Retail Business Development and Ecommerce Manager Team: Commercial Reports to: Director of Commercial Responsible for: Retail Designer, Ecommerce and Warehouse Supervisor

Purpose of the Job

The Retail Business Development and Ecommerce Manager is an exciting new role at a pivotal moment in the Gallery’s history as it develops its Inspiring People Project. This role is responsible for managing and growing its ecommerce offer to maximise profits for the Gallery and to enhance its reputation for excellence by delivering the highest possible standards of retail customer service, merchandise and online user experience. In addition, the role will be responsible for introducing additional new revenue streams for retail as the Gallery moves towards reopening in early 2023.

Key Accountabilities

Strategy

Lead on the development and delivery of an ambitious ecommerce strategy to increase revenue, through improved ATV and conversion and growing our customer base.

Planning operational requirements for ecommerce including staffing, warehouse solutions and EPOS management.

Identify gaps in the current product range, ensure developed ranges achieve strategic objectives in relation to priority audience groups and revenue and set an industry benchmark for design and quality.

Work collaboratively with fellow National Portrait Gallery departments to gain insight in to the collection and upcoming programming.

Ecommerce operations

Develop efficient services and reliable systems to ensure that the Gallery ecommerce meets the highest retailing standards.

Review, develop and manage the functionality and design of the online shop, working closely with the Digital and Communications teams.

Work with external partners and stakeholders on site development as required.

Develop an annual calendar of ecommerce activity that maximises the opportunities around seasons and annual celebrations.

Assist the Warehouse Supervisor with any customer issues and support needed to setup new ranges online or fulfilment problems.

Monitor and share sales analysis and KPIs using Google Analytics and Shopify reporting tools.

Analyse customer journeys to identify opportunities to optimise the user experience and increase revenue.

Business development Work with the Director of Commercial on a programme of innovative initiatives online and

develop new concepts for offsite pop-up shops and other special events.

Maximise the potential of the Gallery’s international and UK touring programme to establish more significant and consistent revenue from trade networks.

Investigate and propose new revenue streams for NPG retail, developing business plans as required in collaboration with the Director of Commercial.

Print on Demand

Manage and develop the Gallery’s in-house print on demand and framing service to further grow and enhance revenue.

Liaise with the Digital team on any further printing or software requirements and with the Digitisation team on image file supply.

Buying & Product development

Oversee the work of the Commercial Designer to maximise all revenue opportunities arising from the Gallery’s touring exhibition, publications and events programme.

Ensure that product lies at the heart of the business. Develop and manage the accompanying ecommerce merchandise strategy to ensure that it drives revenue growth.

Buy and develop original, high quality, appropriate and profitable merchandise for the Gallery’s ecommerce and wholesale businesses working with external brands and suppliers and the in-house team.

Marketing

Work with the Communications team to promote the Gallery’s ecommerce and other retail activities. Advise on digital advertising spend, data capture and promotions with partners.

Work with the marketing manager on continuous optimisation of digital marketing and Omnichannel best practice, including SEO, PPC, CRM & Email marketing, Social Media, market places, product feeds, display advertising and affiliate marketing.

With the Marketing Manager, co-ordinate key elements of digital promotion including enewsletters and social media and to measure results

With the Commercial Marketing Co-ordinator and Commercial Designer, produce affective campaign photography, banners and other graphics as required.

Develop brand collaboration relationships, one-off projects and events that enhance the overall retail offer.

Team Management and Financial Responsibilities

Hold weekly ecommerce operational meetings to delegate key tasks, ensure adequate forward planning and monitor sell through and stock.

Manage the Warehouse Supervisor and Commercial Designer, holding regular 1 to 1 meetings and ensuring that they are developing new skills and growing in their roles. Ensure the ecommerce team is resourced to be operational throughout the year and holidays are adequately covered in liaison with the Visitor Services team and Digital Team.

Write and manage the ecommerce income and expenditure budgets and monitoring orders through our internal Soprano purchase order system.

Provide quarterly reforecasting information in collaboration with the finance team as well as monitoring sales on a weekly business and issuing reports to the commercial team.

With the assistance of the Ecommerce and Warehouse Supervisor and IT team, manage the annual stocktake making sure it is carried out in a timely fashion and the Gallery fulfils its audit requirements.

Represent the Retail team at Gallery-wide forward planning meetings as appropriate, sharing information with the retail team as required and meeting with other gallery teams to explain and discuss proposals for retail and product. Other

Promoting sustainable working practices and reducing the environmental impact of the Gallery’s operations in line with its Sustainability Statement. The postholder will be expected to demonstrate relevant knowledge and experience in relation to these aspects of the role. This list is indicative but not exhaustive. As such, in addition to the key accountabilities and responsibilities listed the post holder may be required by the Gallery’s management, at any time, to perform other duties commensurate with the scope and/or level of the role. Key Criteria for Success After 6 months in post, the successful candidate will have:

Established credibility and developed effective relationships with a range of internal and external stakeholders including other Gallery departments such as Communications and Digital.

Demonstrated a clear commitment to and understanding of the work of the Gallery

Demonstrated a good understanding of project management and applied this successfully to the role

Developed a clear strategy for Ecommerce development in collaboration with the Director of Commercial

Reviewed existing ecommerce fulfilment systems and stock management and propose any changes

Worked closely with the Communications team to monitor the effectiveness of marketing activity and increase data capture

CommercialNational Portrait Gallery

Director of Commercial

Publishing Manager

Retail Business Development and

Ecommerce Manager

Project Editor

Commercial Marketing Executive

Picture Library Manager

Intellectual Property & Brand Licensing Officer

Rights & Images Officer

Retail Designer

Ecommerce and Warehouse Supervisor

Publishing Executive

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PERSON SPECIFICATION

Qualifications and Experience

Demonstrable experience of staff management, product development and ecommerce, with a leading retailer.

Demonstrable success in growing sales, promotions, and inventory control (EPOS) are essential.

Responsibility for both setting and achieving budgets, managing demanding schedules as well as financial and management reporting and analysis.

Demonstrable line management experience with a track record of delivering results through leading, developing and motivating teams.

Experience of, or empathy with, the cultural and heritage sector is desirable as is an interest in expanding this knowledge.

Skills and Attributes

Strong commercial acumen and a successful track record of driving sustained growth.

A strong communicator (verbal and written) with excellent public relations, communication and interpersonal skills for dealing with customers, retail staff and other colleagues.

Excellent administrative, organisational and time management skills, along with meticulous attention to detail.

The ability to work under pressure, plan and manage workloads and take decisions about both individuals’ and team priorities while identifying strengths and development areas within the team, and working towards the development of the team’s performance overall.

Ability to produce complex management reports and materials for presentation.

A high level of computer proficiency in standard business software including Microsoft Office applications (Word, Excel, Outlook, PowerPoint), particularly experience of EPOS systems and maintaining, creating, and generating spreadsheets and reports in Excel is essential.

Extensive experience of setting up and maintaining ecommerce sites, analytics and digital promotion.

Ability to work independently as well as collaboratively with colleagues within Commercial and across the Gallery.

Demonstrates passion and approaches all work in an enthusiastic way.

Other

Flexibility with regard to working hours may be necessary

A strong commitment to equality and diversity with the ability to balance differing needs.

Keen interest in the mission and purpose of the National Portrait Gallery and building its relevance for contemporary audiences, and in the long-term success and development of the Gallery.

The post is subject to a Basic Disclosure and Barring Service (DBS) check.

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EMPLOYMENT TERMS AND BENEFITS

Retail Business Development and Ecommerce Manager Details of the post are given below and in the job description. You should take care to show in your application how you can fulfil the requirements of the job. Term of Appointment This post is fixed term for 22 months. Hours Your contracted hours of work will be 40 hours (5 days) per week, including a lunch break of one hour per full day worked. Pay The salary will be £38,000 per annum. Pension Pension benefits are provided under the Principal Civil Service Pension Scheme (PCSPS). Annual Leave Your annual leave allowance is 27 days per annum, rising to 31 days at the start of the annual leave year following completion of five years’ service, and up to 35 days after 10 years’ service. Benefits The National Portrait Gallery offers a variety of exciting opportunities to learn, develop and grow in your career. We recognise the value each individual brings to the organisation to achieve our ambitious plans and are dedicated to developing and rewarding our staff. We offer all our employees a competitive benefits package including:

Membership of the Principal Civil Service Pension Scheme (PCSPS)

Generous annual leave allowance

Interest free season ticket and bicycle loans

Rental deposit scheme

Childcare voucher scheme

Membership of the Civil Service Sports & Leisure club

Access to independent, low cost healthcare schemes

Employee health and welfare services including access to a free, independent and confidential employee assistance programme

Free entry to many UK museums and galleries

Staff discounts on purchases in online shop

Professional & personal development opportunities Place of Work We are currently working remotely from home due to the impact of Covid-19 but normally most of the work is based in the Gallery at St Martin’s Place, but staff may be required to visit and/or work from other locations as necessary.

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Probation All appointments are subject to satisfactory pre-employment checks, further details of which will be provided when an offer of employment is made or are available on request. The probation period for this post is 6 months. Equality The Gallery believes in the employment and advancement of people solely on their ability to do the job required. When recruiting people, we will therefore disregard their gender, marital status, race, age, colour, nationality, ethnic origin, religion and sexual orientation. There will be no unfair discrimination on the basis of disability. Data Protection Act The National Portrait Gallery is committed to protecting your privacy. All personal data given as part of your application will be held and processed securely by the Gallery in accordance with the GDPR and Data Protection Act 2018. It will be used to administer your application in the recruitment process and to monitor the Gallery’s equal opportunities policy and practices. Application forms of successful candidates will be retained by the Gallery and will form the basis of the employment contract and personnel record. Application forms of unsuccessful candidates will be retained for a maximum of 6 months and then securely destroyed. The Gallery receives your application and personal data via Vacancy Filler, our online recruitment solution provider. Your information will not be passed to any other third parties during the recruitment process. For more information, please refer to the Gallery’s Privacy Notice here: https://www.npg.org.uk/footer/privacy-cookies.php By submitting your completed application form you are consenting to your personal data being used and held as described above. Please ensure that the information you give to us is correct and that you let us know of any changes as soon as possible. You are able to manage the data you provide via the application gateway, which also allows you to withdraw or delete your application at any time.