The National Museum of Korea. Presentation of the communication of a cultural heritage institution.

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27.11 .2012 ANDRIANTSARAFARA GAËLLE – PAYOMBO FLORENCE COMMUNICATION D’UNE ORGANISATION

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Florence Payombo and Gaëlle Andriantsarafarara present in this paper a general overview of the organizational communication of the National Museum of Korea (presentation in French).

Transcript of The National Museum of Korea. Presentation of the communication of a cultural heritage institution.

Page 1: The National Museum of Korea. Presentation of the communication of a cultural heritage institution.

27.11 .2012

ANDRIANTSARAFARA GAËLLE – PAYOMBO FLORENCE

COMMUNICATION D’UNE ORGANISATION

Page 2: The National Museum of Korea. Presentation of the communication of a cultural heritage institution.

Le Musée National de Corée

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Un Peu d’Histoire…§ 1907: Premier

musée de Corée, le palais impérial, créé par l’empereur Soenjong.

§ 1995:Destruction du musée

§ 2005: Ouverture du musée à son emplacement actuel, soit, dans le jardin Yongsan

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Comment Contacter le Musée ?

Adresse : Yongsan-dong 6-ga 168-6 (Seobinggo-ro 137), Yongsan-gu, Seoul, Korea,140-026

Téléphone : 02-2077-9000

Site internet: http://www.museum.go.kr/main/index/index002.jsp

Présidente Présidente : Kim Young Na

http://www.museum.go.kr/main/index/index002.jsp
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Le Logo

- Les trois lignes horizontales représentent la culture et incarnent la grande histoire de la Corée

- Les deux lignes verticales blanches représentent les frontières entre le passé, le présent et le futur de la Corée.

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Rayonnement Internationale

§ NMK fait parti de l’ASEMUS ( Asia-Europe Museum Network) et participe à son projet de VCM ( virtual collection of masterpieces)

§ Visite virtuelle du musée sur le site internet§ Application smartphone grâce à laquelle on peut faire une visite

commentée du musée.§ Création de programmes spécifiques ( pour les diplomates, les

étudiants…)

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25/11/2012 ANDRIANTSARAFARA GAELLE PAYOMBO FLORENCE

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Campagne de communication La MNK est un endroit ou vous pourrez explorer l'essence de la Corée

• Diffusion de spots publicitaires• Consumer magazine

( trimestriel)• Des musées régionaux • Organisation d’événements

culturels

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25/11/2012 ANDRIANTSARAFARA GAELLE PAYOMBO FLORENCE

Page 11: The National Museum of Korea. Presentation of the communication of a cultural heritage institution.

Programmes- Expositions


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