The music video for beyonce

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Music Video Analysis Beyoncé ft. Jay-Z Crazy in Love The music video for Beyoncé’s single Crazy in Love is a narrative video, with some element of performance shown throughout. The narrative style of the video is elliptical and enigmatic, as certain pieces of information have been left out, which keeps the audience interested. The main theme of this video is relationships and love, which fits with the song’s lyrics. In the music video the characters involved are a group of female dancers, led by Beyoncé, as in many of her other videos, therefore meeting audience expectations. Also in the video, Jay Z who is featured on the song is also included as the only male character in the video. In the beginning of the video, he appears separate from the rest of the characters and by the end he is performing with her, which can be seen in the screenshot below, therefore showing a progression in the relationship. The representation of women in this video is sexual and provocative,

Transcript of The music video for beyonce

Page 1: The music video for beyonce

Music Video Analysis

Beyoncé ft. Jay-Z Crazy in Love

The music video for Beyoncé’s single Crazy in Love is a narrative video, with some element of performance shown throughout. The narrative style of the video is elliptical and enigmatic, as certain pieces of information have been left out, which keeps the audience interested. The main theme of this video is relationships and love, which fits with the song’s lyrics.

In the music video the characters involved are a group of female dancers, led by Beyoncé, as in many of her other videos, therefore meeting audience expectations. Also in the video, Jay Z who is featured on the song is also included as the only male character in the video. In the beginning of the video, he appears separate from the rest of the characters and by the end he is performing with her, which can be seen in the screenshot below, therefore showing a progression in the relationship. The representation of women in this video is sexual and provocative, due to the revealing clothing worn by the dancers and the way Beyoncé dances with Jay Z; this is fairly conventional due the R&B genre of music.

Page 2: The music video for beyonce

In terms of the iconography for this music video, a lot of imagery related to love and heartbreak is included. For example, there is a shot of a car exploding in the background of Jay Z and Beyoncé performing, which emphasizes the intensity and power of the love. The clothing Jay Z has on is all black jeans and top with a doggie tag and a snapback cap on this is supposed to suggest that Jay Z is a stereotypical rap and hip hop artist. The clothing Beyoncé is wearing throughout the music video is very revealing and this is stereotypical for Beyoncé videos and would be what her fans would expect.

Overall the music video for Beyoncé ‘Crazy in love’ follows the conventions for an RnB music video it is typical in what an RnB video should contain as it shows a lot of images of the artist. This is because fans of Beyoncé aren’t just fans of her music but her as a person and so will copy what she does in the world and this can be compared to other genres where as in rock genre there fans will prefer a performance video as it shows a artists true emotions