2013-14 MEDIA KITthemountainreport.tv

THE MOUNTAIN REPORTThe Mountain Report (TMR) is your all-ac-cess pass to the premier mountain travel destinations. In each episode TMR takes you on a wild, backwoods adventure, barreling down both beloved and off pieced trails. We unveil the beauty and charm of each resort with a sensibility that only a local could have.

We’re locals. Skiers. Snowboarders. Bikers. Hikers. Swimmers. Climbers. We’re kids at heart with the single mission of sharing the hidden gems of each region with like-mind-ed adventurers. Covering the most amazing terrain, mingling with crazy casts of charac-ters and indulging in the traditions of each region.

It all started with a crazy dream that we could travel to the best alpine travel desti-nations and share our experiences with oth-er adventurers. That dream became a reality 12 years ago, and today, TMR has become the #1 winter travel show in New England. TMR continues to expand its reach across the country and across the border to be the go-to source for all things winter.

Skiing and snowboarding is the core of our show but we are just as interested in unearth-ing the local customs and cultures that make each destination unique. Earle and Kim can often be found snowmobiling, dog sledding, zip-lining and enjoying other local activities that expand beyond the mountain. At the end of the day, what could be better than sipping on a local brew by the fire or enjoy-ing a relaxing massage at the spa. Each year we fully embrace winter, providing our part-ners with beautifully edited episodes that reach over 14 million people every season.

embrace winter

We realized that TMR has no seasonal boundaries. Our debut TMR Summer Edition launched in 2013 as an extension of the origi-nal winter show. It offers the same, fullmoun-tain experience with particular attention to local summer attractions and activities that appeal to both families and the modern ad-venturer.

Instead of shredding down a double black, you can find us zip lining, mountain biking, hiking, kayaking or just simply enjoying the great outdoors.

embrace summer

TERRAIN TAKEOVER TRICKED OUT OUT OF BOUNDS APRES

This is what TMR is all about. Each mountain has its own signature terrain that we high-light during the Terrain Take-over segment. Whether it’s a double black down the mid-dle, a trip through the trees in the backcountry or simply a scenic cruiser full of beautiful views we make sure to show why each mountain is unique.

New to TMR is our adren-aline packed “Tricked Out” segment. Tricked out is where we join lo-cals for some highflying, eye-popping adventures sure to keep viewers on the edge of their seats.

We don’t like to color in the lines. We take on and showcase your unique or challenging activities. Out of Bounds explores the cities and towns sur-rounding each mountain and draws attention to what makes each destina-tion so special.

We all know that it’s not just about the ski-ing. After our moun-tain adventure comes to a close, we explore the local nightlife and make sure to seek out the best local cuisine. We’ll share everything from the best burgers to your signature drink.

SHOW SEGMENTS

SHOW IMAGES2012-2013 SEASON

YEAR ROUND WINTER SUMMER

Think choosing between win-ter and summer is like choos-ing a favorite child? Fret no more. We offer a deal to our partners who want to promote both seasons. This package includes: 18 AIRINGS.

If you want to bring the heat to next summer’s mountain activities, con-sider our summer only option. This package in-cludes: 9 AIRINGS

If your life begins with the first snowfall and ends when the groundhog sees his shadow, try our winter only option. This package includes: 9 AIRINGS

PACKAGES INCLUDE

• Airings in key ski and travel markets

• Comprehensive social me-dia integration

• Publication on TMR website• Master edit in Full HD

QuickTime Format (1280x720 29.98 FPS)

• Customied web video and DVD

partnership opportunities

social media

TMR is active on all major so-cial media networks. We con-sistently promote our part-ners across all of our digital channels. We post partner related news, contests and giveaways, videos, and be-hind-the-scenes extras. You name it and we’ll find a way to promote your stuff with our fans!

digitalintegration

NEW ENGLANDPRESQUE ISLE DMA.............................................................28,000BANGOR...................................................................................114,000PORTLAND..............................................................................361,000BOSTON...............................................................................2,275,000BURLINGTON........................................................................289,000SPRINGFIELD........................................................................250,000

HARTFORD............................................................................968,000

TOTAL: 4,822,523

FLORIDAPENSACOLA............................................................................255,795PANAMA CITY............................................................................110,188TALLAHASSEE........................................................................145,608GAINESVILLE.............................................................................83,623JACKSONVILLE......................................................................362,055ORLANDO/DEYTONA BEACH/MELBOURNE...........1,174,980TAMPA/ST PETE/SARASOTA.........................................1,626,983WEST PALM BEACH/FT. PIERCE.....................................783,698FT. MEYERS/NAPLES...........................................................445,678

MIAMI/FT. LAUDERDALE...................................................1,315,528

TOTAL: 6,304,133

MID ATLANTIC

VIEWERSHIP IN THE MID-ATLANTIC REGION INCLUDES:

HARRISBURGWASHINGTON DC

ROANOKEBALTIMORE

NEW CASTLERICHMOND

CHARLOTTESVILLEGREENSBORO

RALEIGH DURHAM

GREENVILLE.

TOTAL: 7,000,000

who we reach

we reach over 20 million people

MIDWESTCOLORADO............................................................................1,443,075WYOMING, NEW MEXICO, IDAHO.....................................266,141NEBRASKA, KANSAS..............................................................412,193UTAH, SOUTH DAKOTA.........................................................519,956MONTANA, NEVADA.............................................................474,950

TOTAL: 3,144,739

SOURCE: COMCAST SPORTS NETWORK

GENDER

MALE...................................................................................73%FEMALE.............................................................................27%

AGE SUMMARY

18-49...................................................................................27%25-54..................................................................................27%

EDUCATION

BACHELOR’S DEGREE................................................73%BACHELOR’S DEGREE + ..........................................27%POST GRADUATE DEGREE......................................73%ANY COLLEGE................... ..........................................27%

HHI

$75,000+..........................................................................27%$100,000+........................................................................27%$150,000+........................................................................27%

OCCUPATION SUMMARY

PROFESSIONAL OR RELATED...............................73%MANAGEMENT/BUSINESS/FINANCIAL.............27%WHITE COLLAR...........................................................73%

OWN OR RENT RESIDENCE

OWN..........................................................................27%

demographic information

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@TheMntReport