'LJLWDO�3XEOLVKLQJ�DQG�0RELOH�0DUNHWLQJ�$UWLFOHV�3XEOLVKHUV�6HDUFK�)RU

7KH�0RVW�3RSXODU'LJLWDO�3XEOLVKLQJ�DQG�0RELOH�0DUNHWLQJ�$UWLFOHV�3XEOLVKHUV�6HDUFK�)RU

7KH�0RVW�3RSXODU

(YHU\�ZHHN�WKHUH�LV�DQ�DQDO\WLFV�GD\�IRU�PH�LQ�

3UHVV3DG���

,�WDNH�WLPH�WR�XQGHUVWDQG�,QWHUQHW�WUDIILF�

JHQHUDWHG�E\�RXU�FRQWHQW���

(YHU\�ZHHN�WKHUH�LV�DQ�DQDO\WLFV�GD\�IRU�PH�LQ�

3UHVV3DG���

,�WDNH�WLPH�WR�XQGHUVWDQG�,QWHUQHW�WUDIILF�

JHQHUDWHG�E\�RXU�FRQWHQW���

(YHU\�ZHHN�WKHUH�LV�DQ�DQDO\WLFV�GD\�IRU�PH�LQ�

3UHVV3DG���

7KDQNV�WR�WKLV�DFWLYLW\�ZH�NQRZ�ZKDW�ZRUNV�

IRU�XV�DQG�ZKDW�GR�QRW���

,�WDNH�WLPH�WR�XQGHUVWDQG�,QWHUQHW�WUDIILF�

JHQHUDWHG�E\�RXU�FRQWHQW���

(YHU\�ZHHN�WKHUH�LV�DQ�DQDO\WLFV�GD\�IRU�PH�LQ�

3UHVV3DG���

7KDQNV�WR�WKLV�DFWLYLW\�ZH�NQRZ�ZKDW�ZRUNV�IRU�

XV�DQG�ZKDW�GR�QRW���

+HUH�LV�D�OLVW�RI�WKH�WHQ�PRVW�SRSXODU�DUWLFOHV�

DERXW�GLJLWDO�SXEOLVKLQJ�DQG�PRELOH�PDUNHWLQJ�

+HUH�ZH�JR�

,I�\RXÊUH�WKLQNLQJ�DERXW�FKDQJLQJ�WKH�ORRNV�RI�\RXU�

GLJLWDO�PDJD]LQH�RU�\RX�DUH�VLPSO\�ORRNLQJ�IRU�D�

SURIHVVLRQDO�OD\RXW�DV�DQ�LQVSLUDWLRQ��WKLV�LV�

VRPHWKLQJ�IRU�\RX��$OO�WKH�EHDXWLIXO�WHPSODWHV�ZLWK�WKH�

FRYHUV�IRU�IUHH��DQG�ZKDW�PRUH��\RX�FDQ�XVH�WKHP�IRU�

FRPPHUFLDO�SXUSRVHV�

��+2:�72�86(�285�

352)(66,21$/��)5((�0$*$=,1(�7(03/$7(6

5($'�)857+(5

$UH�D�FRPLF�VWULS�DXWKRU"�<RX��VLPSO\�FDQ�QRW�ORVH�

RQ�SXEOLVKLQJ�\RXU�ZRUNV�RQ�WKH�L3DG�DQG�6DPVXQJ�

WDEOHWV��HVSHFLDOO\�ZKHQ�3UHVV3DG�GRHV�LW�IRU�\RX�

IRU�IUHH��7KLV�DUWLFOH�ZLOO�JLYH�\RX�VRPH�JXLGHOLQHV�RQ�

ZKDW�WR�IRFXV�\RXU�DWWHQWLRQ�RQ�ZKLOH�H[SRUWLQJ�D�3')�

ILOH�ZLWK�\RXU�FRPLF�

��+2:�72�38%/,6+�&20,&�

%22.�21/,1(

5($'�)857+(5

�����KDV�FRPH�DOPRVW�WR�DQ�HQG��DOPRVW����EXW�WKLV�

DUWLFOH�VWLOO�JLYHV�D�EXQFK�RI�YDOLG�GDWD��EHFDXVH�

GLJLWDO�SXEOLVKLQJ�RQ�PRELOH�GHYLFHV�KDV�DOO�LW�WDNHV�

WR�GRPLQDWH�WKH�FRQWHQW�PDUNHWLQJ��'LJLWDO�

SXEOLVKLQJ�RQ�PRELOH�SODWIRUPV�FRPELQHV�WKUHH�RI�WKH�

PRVW�HIILFLHQW�FRQWHQW�PDUNHWLQJ�WDFWLFV�\RX�FDQ�UHDG�

DERXW�

��',*,7$/�38%/,6+,1*�,6�7+(�0267�3520,6,1*�&217(17�0$5.(7,1*�7$&7,&�)25�����

5($'�)857+(5

��7+(�%(67�7('�7$/.6�21�

38%/,6+,1*�<28�6+28/'�6((�)25�,163,5$7,21

5($'�)857+(5

7('�LWVHOI�LV�DQ�LQVSLULQJ�FRQIHUHQFH�EULQJLQJ�

WRJHWKHU�DOO�WKH�EULOOLDQW�PLQGV�IURP�DOO�RYHU�WKH�

ZRUOG��1RZ�\RX�FDQ�ZDWFK�YLGHRV�RI�ILYH�EULOOLDQW�WDONV�

IURP�WKH�FRPIRUW�RI�\RXU�FRXFK��(QMR\�

2Q�$SS�6WRUH�DQG�*RRJOH�3OD\�\RXU�DSS�LV�\RXU�

EUDQG��5HDG�WKLV�DUWLFOH�WR�ILQG�RXW�KRZ�WR�SUHSDUH�D�

JRRG�ORRNLQJ�GHVLJQ�LI�\RX�DUH�DERXW�WR�SXEOLVK�\RXU�

GLJLWDO�PDJD]LQH�RQ�PRELOH�GHYLFHV��7KLV�LV�DOO�DERXW�

GHVLJQLQJ�VXSHUE�UHDGLQJ�H[SHULHQFH�

����*2/'(1�58/(6�72�'(6,*1�68&&(66)8/�',*,7$/�0$*$=,1(

5($'�)857+(5

:DQW�VRPH�UDVSEHUULHV"�

��+2:�$�',*,7$/�0$*$=,1(�

&$1�29(5&20(�7+(�6((0,1*�2%67$&/(6�2)�$�3')�)250$7

��+2:�$�',*,7$/�0$*$=,1(�

&$1�29(5&20(�7+(�6((0,1*�2%67$&/(6�2)�$�3')�)250$7

5($'�)857+(5

:H�XVH�WKH�3')�IRUPDW�DV�D�PHGLXP�IRU�EULQJLQJ�

\RXU�PDJD]LQH�WR�PRELOH�XVHUV�KDQGV��DQG�LW�LV�DOO�

SDFNHG�LQWR�D�QDWLYH�PRELOH�DSS��,Q�WKLV�DUWLFOH�\RX�

ZLOO�OHDUQ�DQ�HDV\�GHVLJQ�PHWKRG�WR�DFKLHYH�WKH�ILQHVW�

UHDGLQJ�H[SHULHQFH�ULJKW�IRU�\RXU�PDJD]LQHÉV�3')�

'R�\RX�NQRZ�WKDW�$SSOH�XVHV�LWV�RZQ�SULFLQJ�PDWUL[�

IRU�WKH�$SS�6WRUH"�7KH�UHDVRQ�IRU�WKDW�LV�YHU\�VLPSOH��

$SSOH�FKDUJHV�IURP����WR����SHU�FHQW�RI�D�FRPPLVVLRQ�

IURP�HDFK�SXUFKDVH�RI�DQ�DSS��7KH�SXEOLVKHUV�KDYH�WKH�

ULJKW�WR�VHWWOH�WKH�SULFH�IRU�WKHLU�GLJLWDO�SXEOLFDWLRQ�E\�

FKRRVLQJ�WKH�ULJKW�WLHU�

��+2:�'2(6�7+(�6<67(0�2)�7,(56�:25.�,1�$33/("

5($'�)857+(5

��,3+21(���$1'�1(:�$33/(�,26���6+28/'�',*,7$/�38%/,6+(56�%27+(5"

5($'�)857+(5

/HWV�PHHW�6LPRQ�)RUWXQD��6LPRQ��#IRUWXQDMV��LV�WKH�

3UHVV3DGÉV�OHDG�L26�GHYHORSHU�DQG�KH�JLYHV�D�JOLPSVH�DW�

ZKDW�WR�H[SHFW�IURP�LQWURGXFWLRQ�RI�L26���DQG�ZKDW�GRHV�

LW�PHDQ�IRU�WKH�GLJLWDO�SXEOLVKHUV�

,W�GRHV�QRW�PDWWHU�KRZ�DGYDQFHG�GLJLWDO�SXEOLVKHU�

\RX�DUH��<RX�ZLOO�KDYH�D�FKDQFH�WR�VHH�IDQWDVWLF�YLGHRV�

WKDW�EULQJ�NQRZOHGJH�DQG�LQVSLUDWLRQ�IRU�PDJD]LQH�

SXEOLVKHUV�DW�DOO�OHYHOV�RI�H[SHULHQFH��,�DP�VXUH�WKDW�\RX�

ZLOO�EHQHILW�IURP�ZDWFKLQJ�DOO�IRXU�YLGHRV�DYDLODEOH�

WKURXJK�WKLV�DUWLFOH�

��7+(�%(67�9,'(26�21�',*,7$/�38%/,6+,1*�<28�6+28/'�6((�'(63,7(�<285�(;3(5,(1&(

5($'�)857+(5

���+2:�72�&5($7(�$�',*,7$/�

0$*$=,1(�:,7+287�63(&,$/,=('�38%/,6+,1*�62)7:$5(

5($'�)857+(5

+DYH�\RX�HYHU�ZRQGHUHG�KRZ�WR�SXEOLVK�\RXU�RZQ�

GLJLWDO�PDJD]LQH�LQ�$SS�6WRUH�DQG�*RRJOH�3OD\�LQ�

RUGHU�WR�ZLGHQ�\RXU�WDUJHW�UDQJH�E\�PRELOH�XVHUV"�

%\�UHDGLQJ�WKLV�DUWLFOH�\RX�ZLOO�OHDUQ�H[DFWO\�ZKDW�ZKDW�

WR�GR�WR�ODXQFK�\RXU�RZQ�IOLS�SDJH��GLJLWDO�PDJD]LQH�

�PRELOH�DSS�

7KDQNV�IRU�ZDWFKLQJ�WKLV�SUHVHQWDWLRQ��

)ROORZ�XV�RQ�7ZLWWHU�#3UHVV3DG$SS�DQG�

OHDUQ�Ë+RZ�7R�*HW�0RUH�8VHUV�IRU�<RXU�

$SSÌ

ZZZ�SUHVVSDGDSS�FRP

+2:�72+2:�72*HW�0RUH�8VHUV�)RU�<RXU�$SS

'LJLWDO�3XEOLVKLQJ��0RELOH��0DJD]LQH�$SSV��5LVN�)UHH�