The MOOCs are Coming! - Amazon Web Services · 2015-09-16 · The MOOCs are Coming! ... student...
Transcript of The MOOCs are Coming! - Amazon Web Services · 2015-09-16 · The MOOCs are Coming! ... student...
The MOOCs are Coming! Are they here to stay and will their student
information be coming to traditional Registrars?
Presented by: Mike Burke, Harvard University
Lynne Hanrahan, CedarCrestone, Inc.
Monday, March 31, 2014, 8:00am
Session ID 1957
AACRAO - Denver 2014 Session ID: 1957
Session Rules of Etiquette
• Please turn off your cell phone/pager
• If you must leave the session early, please do so as
discreetly as possible
• Please avoid side conversation during the session
• Please complete the session evaluation
Thank you for your cooperation!
AACRAO - Denver 2014 Session ID: 1957
Introduction
• Update on growth and direction of MOOCs
• Explore practical considerations for registrars
• Scalability of student record systems
• Scalability of registrar operations
• What’s on the horizon for MOOCs
AACRAO - Denver 2014 Session ID: 1957
Learning Outcomes of this session:• Gain perspective on recent MOOC developments and the
emerging debate about pedagogy, use of resources,
sustainability, and impact
• Understand issues related to awarding course credit,
student privacy, satisfying curriculum requirements,
identity management
• Understand the potential for SIS and Registrar’s Office
scalability to meet the needs of MOOC enrollment
MOOCs: what are they,
and is it OK to use that name?
AACRAO - Denver 2014 Session ID: 1957
Background and Trends
• Online courses gone wild - massively
• Born out of the campaign for open courseware but with roots in distance and open university programs
• Wide adoption of broadband and multimedia technology on both provider and consumer ends
• Major U.S. players
• Udacity, Coursera, edX
AACRAO - Denver 2014 Session ID: 1957
Background and Trends• Enrollment trends
(http://harvardx.harvard.edu/harvardx-insights)
• HarvardX enrollment as of 3/2/14: 1,099,543
• HarvardX completion as of 3/2/14: 37,148
(6.8%)
• In two years of HarvardX, they produced the equivalent
number of alumni as 22 graduating classes at Harvard College
(assuming the completions were unique individuals; not likely
so)
AACRAO - Denver 2014 Session ID: 1957
Background and Update
AACRAO - Denver 2014 Session ID: 1957
Background and Trends
• University outreach – institutional perspective
• Count registrants, completers, both, or neither as
“alumni”?
• Is there value to the university in creating a massive
new cohort of alumni?
I took a course on
Coursera with Larry
Sabato so am I an
alumnus of the
University of Virginia
now?
MOOCs: Everyone thinks
this is a great idea, right?
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy
• Completion rates
• Who is being served?
• Impact for on-campus pedagogy
• Learning assessment
• Credit worthiness
• Financial model
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy• Completion rates
• If Harvard suddenly had completion rates similar to HarvardX it would be an emergency
• Entry to Harvard signals a particular set of intentions that is different than entry to a HarvardX course
• Harvard: paying, degree-seeking students; competitive admission
• HarvardX: free enrollment and open admission; no risk; curiosity seekers
• The registration to completion ratio may be small but the raw numbers are still huge
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy• Completion rates
http://www.educause.edu/ero/article/retention-and-intention-massive-open-online-courses-depth-0
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy• Who is
being
served?
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy• Who is being served?
• Profile of HarvardX registrants:
• 59% Male
• 68% with BA or higher
• Median age: 28
• Country: 36% USA; 3% from developing countries
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy• Impact for on-campus pedagogy
• No thanks, HarvardX
• Flipped classrooms
• Filmed lectures
• No questions, please…
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy
• Learning assessment
• Robot grading
• Proctored exams
• Alumni course assistants
• Multiple guess quizzes
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy• Credit worthiness
• What is the difference between CS50, CSCI E-50, and CS50x?
• Identical content
• Required course for CS concentrators
• What if they took one of the other varieties pre-enrollment?
• How will Harvard and peers respond?
• American Council on Education certifies MOOCs for transfer credit
AACRAO - Denver 2014 Session ID: 1957
Uncertainty and Controversy
• Use of resources
• Financial models
• Current models:
• Coursera: for-profit;
• edX: non-profit
• Both models will be
dependent on sustainable
revenue streams
• Donors
• Certified certificates
• Advertising
• Corporate training
MOOCs: What’s next?
AACRAO - Denver 2014 Session ID: 1957
• Keep an eye on the money
• Are MOOCs really just this century’s version of textbooks?
• Harvard Class of Forever
• SPOCs
• What do the visionaries see?
On the horizon
AACRAO - Denver 2014 Session ID: 1957
MOOCs: Ready to load several million new
records into your student information system?
• System scalability
• Registrar’s Office scalability
• Identity management
• Vendor attitudes
• Student privacy
The
MOOCs
are
coming
Source: bestcollegesonline.org
Let’s talk about
Student
Administrative
Systems
Who participates in MOOCs?
Requirements of three major MOOC
providers
• All three require username,
password, valid email address
• At least one has age limitations in
the terms of service agreement
• Photo and/or Photo ID
AACRAO - Denver 2014 Session ID: 1957
What do you need to
get a Student ID?
Compare information requested
by a MOOC provider and that
required by students at your
university when student obtains a
student ID card. Is it that
different?
AACRAO - Denver 2014 Session ID: 1957
Why would we want MOOC data?
Marketing Opportunity
• Build relationships with individuals who have expressed interest in a particular field of study
Provide Access
• Provide community with access to educational opportunities
Obtain rich research data on learning styles
• How students learn
Which courses, programs, and skills are in demand…
In which specific geographic areas
AACRAO - Denver 2014 Session ID: 1957
“The problem is that institutions do not currently maintain
relationships with MOOC-taking students. A lack of administrative
infrastructure or coordination means that schools end up
outsourcing the relationship-building process to MOOC
providers, rather than owning it themselves.
Currently, if a student registers for a MOOC through a specific institution, most of
the time the registration takes place directly through the MOOC provider, and the
institution holds no record of the registration and has no touch point with the
student…”
Who “owns” MOOC student data?
“Why Should Colleges be Doing MOOCs? Relationships”, Educause Review Online, Shaul Kuper
AACRAO - Denver 2014 Session ID: 1957
THEN…
• Class sizes = several hundred students
• SIS licensing cost based on FTE of institution
NOW…
• Class sizes = tens of thousands of students
• Do those MOOC students count towards our FTE?!
Existing SIS Platforms were designed
before MOOCs
Source: “Higher Education CIOs Face the Dilemma of Integrating MOOC data with the Institution’s SIS”, Analysts
Marti Harris and Terri-Lynn Thayer, published December 19, 2013, Gartner.
“Do we have access to
our MOOC data? Would
we even want it cluttering
our SIS? If yes, how
would we get it there?”
• Most MOOC student data not currently loaded into institutions’ administrative systems
• Most MOOCs don’t have established SIS interfaces. SIS vendors taking a wait-and-see attitude on integration
• Identifying MOOC students and matching records is challenging (multiple personas, fake names/data)
• Must scrub/validate data before loading into any institutional system – especially when involves credentials / certificates of completion.
AACRAO - Denver 2014 Session ID: 1957
What would it look like to manage MOOC
enrollments…in your current SIS?
Registration
• Could the registration process of your system handle an additional 10, 50, or 100,000 students?
• Does it need to?
Class Roster
• What would a 150,000 class roster look like in your student system?
• Would this even be useful?
Grade Roster
• What would a 150,000 student grade roster look like?
• Would this even be useful?
• How would AI grading, peer grading, etc. be stored in your student system?
AACRAO - Denver 2014 Session ID: 1957
Should you bring only those students who
complete the course into your SIS?
Would including MOOC students in your system change the definition of matriculation?
What would it look like to manage MOOC
enrollments…in your current SIS?
AACRAO - Denver 2014 Session ID: 1957
Source: “Higher Education CIOs Face the Dilemma of Integrating MOOC data with the Institution’s
SIS,” Analysts Marti Harris and Terri-Lynn Thayer, published December 19, 2013, Gartner.
Analyst Recommendations…
Explore leveraging
existing non-traditional
student system solutions.
• Can you use what you have in place for other non-traditional student programs (e.g. Continuing Education)?
Load only students that
have completed course into SIS.
•Load only select validated MOOC student records –specifically, students who have completed the course.
Load MOOC data into CRM for Marketing.
• Load data valuable for
• Marketing
• Student recruitment
• Benefactor cultivation
Establish Data Purpose and Governance.
• Marketing
• Recruiting
• Integration into your institutional systems
AACRAO - Denver 2014 Session ID: 1957
“Next Generation” Student SystemsDesigned to meet MOOC enrollment demands…(?)
Person Record “Lite”
• Institution determines entry point into the SIS
• Limited footprint in the system
• Start building relationship now, allow for more formal enrollment later
Flexible Academic Time Periods
• Easily Defined by Institution
• Short, Long, Overlapping
• Different for each student
High-Volume Scalability
• Can meet high-volume MOOC registration needs
• Highly automated
• Automatically route exceptions for approvals/special handling
Alternative Credentialing
• Competencies
• Badges
Sources: Workday, Oracle
AACRAO - Denver 2014 Session ID: 1957
Trends to Watch
MOOCs are here to stay, but they will morph and
adapt
Increasing role of Customer Relationship Management (CRM) systems
Cross-Institution Partnerships
Competency / Modular-Based Learning
Leveraging MOOC-generated data with BI and data visualization
3/28/2014
AACRAO - Denver 2014 Session ID: 1957
Summary• MOOCs, platforms for increasing educational access
around the world, are attracting an awful lot of people that resemble college graduates
• Creating affiliations with millions more people can’t be bad for university interests
• If these platforms cannot sustain themselves financially they are at risk
AACRAO - Denver 2014 Session ID: 1957
Questions?
• Questions
• Discussion
• Predictions
AACRAO - Denver 2014 Session ID: 1957
Thank You!
Mike [email protected]
Lynne [email protected]
Please complete the session evaluation form using the AACRAO Mobile App or the paper form provided in your conference bag.
Session ID 1957