The Moneyball Effect: Win the Size War with Effective Online Marketing

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Where Conversation Leads to Commerce The Moneyball Effect: Win the Size War With Effective Online Marketing Wednesday, March 28 11:30 a.m. – 12:30 p.m. Milano VI

description

This presentation shows telecom agents how they can leverage web marketing and branding strategies to win more deals against the "big boys."

Transcript of The Moneyball Effect: Win the Size War with Effective Online Marketing

Page 1: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

The Moneyball Effect:Win the Size War With

Effective Online Marketing

Wednesday, March 2811:30 a.m. – 12:30 p.m.

Milano VI

Page 2: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

Speakers

Angela LeavittChief Mojo-Making OfficerMojo Marketing

Brian LeonardChief Mojo-Fying OfficerMojo Marketing

Page 3: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

Have You Seen Moneyball?

Page 4: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

The Moneyball Story

• 2002 Oakland A’s, lowest budget in baseball• Top 3 players taken by NYC & Boston• Used creative analytics and “ninja” tactics to

choose replacements• Singular focus: “Get On Base”• Broke the record for longest winning streak• Billy Beane (GM) offered highest salary in

history

Page 5: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

“The Moneyball Effect” Defined

• Achieving massive results on a low budget• Employing creative “ninja” tactics to outsmart

the competition• Using data & statistics to track progress and

make adjustments

Page 6: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

Top Challenges Facing Agents

• The “Giants”– Stockpiles of cash– Hungry, demanding investors.– Massive Networks– Big Marketing Budgets– Mergers & Acquisitions

This is, of course, OUT of your control…

Page 7: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

Top Challenges Facing Agents

• More Agents Entering the Market• Moore’s Law– Technology getting faster and less expensive

exponentially – Must sell more to make the same

• The Web – BIG game changer– Social Media– Google

This is also OUT of your control…

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Where Conversation Leads to Commerce

Top Challenges Facing Agents

• Outdated or homemade web presence– Nearly half of consumers base a company’s credibility on

the visual appeal of their website.

• Lack of action or movement• Out of sight, out of mind• Inconsistent messaging• Inconsistent image

All of this…YOU CAN CONTROL!!

Page 9: The Moneyball Effect: Win the Size War with Effective Online Marketing

Where Conversation Leads to Commerce

Our Client’s Heartbreaking Story

• Robert went up against a carrier• Lost the deal worth $70k/mo.• Was told he lost it because he looked too

“mom & pop”

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Where Conversation Leads to Commerce

The Good News Is…

It’s never been easier & more cost-effective to • Appear larger• Appear more professional• Reach a wider audience• Reach your exact target

You just have to know WHAT to do, and HOW to do it!

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Where Conversation Leads to Commerce

Assemble Your Winning Team

• The Batter• The Bat• Home Base• The Baseball• The Field• The Players• Uniforms

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Where Conversation Leads to Commerce

The Batter: Your Prospect

• Everything starts here.

• You must study him!• Who is he?• What are his stats?• In this game, we

WANT him to hit the ball.

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Where Conversation Leads to Commerce

Batter Activity

Refer to your worksheet!

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Where Conversation Leads to Commerce

The Bat: Your Prospect’s Needs

• Needs• Desires• Fears• Dreams

Do the bat and the ball connect?Are you pitching the right content?

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Where Conversation Leads to Commerce

Bat Activity

Refer to your worksheet!

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Where Conversation Leads to Commerce

Uniforms: Your Image

What does your image say?Image includes:• Website• Collateral• Business Cards• Apparel• And more…

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Where Conversation Leads to Commerce

Uniforms: Your Image

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Where Conversation Leads to Commerce

Uniforms: Your Image

• High-res graphics• Organization & design• Effective copy – Forget features, it’s all about BENEFITS, baby!

• Headers & Footers

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Where Conversation Leads to Commerce

Home Base: Your Website

• Your website must demonstrate:– Steadiness– Dependability (not going

anywhere)– Weight/power– Reality

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Where Conversation Leads to Commerce

Home Base: Your Website

You should have:• Access• Good, professional design• Testimonials• Awards, Certifications, Clubs, Partners

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Where Conversation Leads to Commerce

The Baseball: Relevant Content

This is what you “pitch” to the prospect to establish thought leadership • Blog posts• Newsletters• Case Studies/White Papers• Online Articles• Online Reviews

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Where Conversation Leads to Commerce

The Playing Field: The Web

Where the majority of the game is played!How to be found on the field:• Conduct keyword research– What are your prospects searching for?– What answers do they need?

• Include those keywords in:– Website– Blogs– Social Media Posts

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Where Conversation Leads to Commerce

Web Activity

Refer to your worksheet!

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Where Conversation Leads to Commerce

The Players: Social Media Relationships

It’s the players that pass the ball (your content)around.Use:• LinkedIn • Twitter • Facebook • YouTube• Google+

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Where Conversation Leads to Commerce

The Players: Social Media Relationships

Connect with:• Industry leaders• Media people• Partners• Current customers• ProspectsThis goes for telecom as well as vertical markets

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Where Conversation Leads to Commerce

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