The Mobile Tribe
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Transcript of The Mobile Tribe
Smart Devices + Human Behavior = Massive Change
The Mobile Tribe
Dan Keldsen – Informa5on Architected @dankeldsen #mobilehumans
Exper;se:
• Content/Knowledge Management
• Innova;on management
• Enterprise 2.0/Web 2.0
Background:
• Current:
• Informa;on Architected: President, Consultant
• Level 50 SoOware: Co-‐founder, Mobile Social/UX Strategy (level50soOware.com)
• Past: • AIIM: Former director of Market Intelligence unit
• Delphi Group: Former analyst, consultant and CTO
BEFORE WE PRESUME THAT “MOBILE IS THE ANSWER”
OR PERHAPS THAT “MOBILE IS THE PROBLEM”
HOW MUCH OF YOUR ENTERPRISE ENVIRONMENT DO YOU (OR YOUR
USERS) WANT TO HAVE AVAILABLE VIA MOBILE?
0 <––––––––––––> 100%
HOW “SECURE” DOES THAT ACCESS/ABILITY NEED TO BE?
0 <––––––––––––> 100%
YOU CAN’T HAVE “100% SECURITY.” IT’S NOT POSSIBLE.
EVEN IF IT WERE, YOU’D BE AS LIKELY TO PREVENT MANY BENEFITS AS WELL
AS PREVENTING ATTACKS/LEAKAGES
Stop thinking of security as being “completely safe”
Provide Guard Rails
Source: http://www.guzer.com/pictures/car_on_rail.php
EX-‐
PARA
NOID
SECU
RITY G
UY
Your Security = Swiss Cheese Effec5veness
Reference: http://en.wikipedia.org/wiki/Swiss_cheese_model
All Security Risks are Not Equal & We Are TERRIBLE at Calcula5ng Risk
WE LITERALLY OUR PHONES
(CAN YOU SAY THE SAME FOR YOUR CONTENT MANAGEMENT PLATFORM?)
IS YOUR ORGANIZATION READY FOR MOBILE?
SHOW ME YOU’RE READY!
Source: “Jerry Maguire” (Copyright Sony Pictures Home Entertainment)
THE BAD NEWS
YOU’RE NOT READY FOR THIS
I WAS (ALMOST) KIDDING, WHEN I WROTE AN ARTICLE FOR THE BRAINYARD LAST YEAR…
NOT READY… TECHNOLOGICALLY
YOUR SYSTEMS ARE… ANCIENT AND DECREPIT
3-‐10 YEARS OLD, USUALLY PROPRIETARY (FOCUSED ON A SINGLE ENVIRONMENT), STATIC RATHER THAN DYNAMIC, WINDOWS ONLY, ONE BROWSER ONLY, FULL OF “DUMB
TERMINAL” TO ACCESS REALLY OLD SYSTEMS…
3 BIG GAPS: 77% MISSING SKILLS, 55% CULTURAL ISSUES, 50% INEFFECTIVE IT
Source: MIT/Cap Gemini
Q: WHAT WERE THE SALES LEVELS OF THE IPAD JUST 3 YEARS AGO?
A: TRICK QUESTION. THE IPAD DIDN’T EXIST 3 YEARS AGO.
IF YOU ARE ON A 3-‐10 YEAR REFRESH CYCLE, YOU WILL HAVE MISSED 3-‐10
FULL INNOVATION CYCLES.
Q: HOW LONG HAS HTML 5 BEEN A STANDARD?
A: IT STILL ISN’T!
IF YOU’RE WAITING FOR “STANDARDS” – PERHAPS THAT’S AN EXCUSE TO HOLD ONTO A PAST NOT WORTH KEEPING.
We Are All Pirates on the SS CoIT
Time to Jump into the
21st Century
YOU CAN’T AFFORD NOT TO EMBRACE MOBILE (+ CLOUD)
VERY CLOSE TO FISCALLY IRRESPONSIBLE NOT TO CONSIDER THIS OPPORTUNITY
CONSIDER MORE THAN SECURITY
“UNITED SAID THAT PILOTS TYPICALLY CARRY 12,000 SHEETS OF PAPER TO CHART THEIR COURSE DURING FLIGHTS; THE INTRODUCTION OF THE IPAD SHOULD SAVE THE AIRLINE 16 MILLION SHEETS OF PAPER AND, THANKS TO THE REDUCTION
IN WEIGHT, 326,000 GALLONS OF JET FUEL PER YEAR.”
Source: http://www.pcworldme.net/2011/08/23/united-airlines-cockpits-go-paperless-with-ipads/
NON-‐SECURITY RELATED: WE WERE NEVER INTENDED TO SIT IN
CUBES
MOBILE OFFERS AN ABILITY FOR US TO GET BACK TO BEING HUMAN, AND THAT’S BEEN MISSING FOR DECADES
MOBILE IS AN OPPORTUNITY TO RE-‐HUMANIZE
YOUR COMPANY WE CAN WORK FROM ANYWHERE – SO WHY
SHOULDN’T WE BE ABLE TO? MOBILE = MOVEMENT = MENTAL AND
PHYSICAL HEALTH.
THINK HUMAN-‐CENTRIC, NOT COMPANY-‐CENTRIC, AND CERTAINLY
NOT SECURITY-‐CENTRIC INCREASE THE UPSIDE POTENTIAL VIA
MOBILE, AND BE “REASONABLE” ABOUT THE “NEW” SECURITY CONCERNS OF
MOBILE
20th Century/Proprietary
21st Century/Flexible
BYOD
• A survey covering 17 countries by business technology company Avanade found that 88% of execu;ves said employees were using their own personal compu;ng technologies for business purposes.
• Absolute SoOware found that 64% of IT managers surveyed thought it was too risky to let personal devices be integrated into the business network. However 52% of companies allowed some form of access.
• Another survey by Cisco found that although 48% said their company would never authorize employees to bring their own devices, 57% agreed that some employees use personal devices without consent.
Source: MIT/Cap Gemini
Dan Keldsen, President dk@informa;onarchitected.com
617-‐933-‐9655
Going Mobile? Let’s talk.