Facebook in the Library: Enhancing Services and Engaging Users
The mobile revolution is here: engaging our users where they are
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Transcript of The mobile revolution is here: engaging our users where they are
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THE MOBILE REVOLUTION IS HERE:
engaging our users where they are
Steven Chang, Librarian at Western Health
Twitter: @StevenPChang
#LibraryAus
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A bit about me
• Hospital-based health librarian
• Previous roles: archival digitisation and research
• Active with ALIA Victoria and Health Libraries Inc
• My interests…
• User-experience (UX) design
• Mobile technology
• Evidence-based practice
• Systematic literature searching
#LibraryAus @StevenPChang
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Western Health Library Services
● Hospital library service
● Serves wide range of clinical staff
#LibraryAus @StevenPChang
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Today, let’s talk about...
• Mobile: the state of play
• Case study examples
• User experience design (UX)
• Opportunities and successes
• Challenges and solutions
#LibraryAus @StevenPChang
ADAPTING WITH
CHANGE
USERS BEFORE
TECHNOLOGY
ENGAGING USERS
WHERE THEY ARE
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MOBILE TRENDS,
TRAJECTORIES
#LibraryAus @StevenPChang
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Serendipitous discovery
• BrowZine: visualising e-journals
• Embracing serendipitous
browsing in a search-centric world
#LibraryAus @StevenPChang
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Mobile clinical evidence at the point of care
• Library at the
patient’s bedside
• Clinical librarianship
• Quick access to
pre-appraised evidence
summaries
#LibraryAus @StevenPChang
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User experience (UX) design
#LibraryAus @StevenPChang
“The design of anything, independent of
medium, or across media, with human
experience as an explicit outcome, and human
engagement as an explicit goal”
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“There is no Mobile Web. There is only
The Web, which we view in different ways.”
Stephen Hay, UX Consultant (@StephenHay)
https://twitter.com/stephenhay/status/23350345962889216
#LibraryAus @StevenPChang
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What happens when we get mobile UX wrong?
http://germantownlibrarywi.org/
#LibraryAus @StevenPChang
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OPENING
AVENUES
#LibraryAus @StevenPChang
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Opening avenues: training
• Mobile resources
training classes
• Drop-in sessions
• Face-to-face contact
• In-services
#LibraryAus @StevenPChang
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Opening avenues: collaboration
New ways of engagement = new collaborative
initiatives
#LibraryAus @StevenPChang
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Opening avenues: perception
#LibraryAus @StevenPChang
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KEY CHALLENGES
#LibraryAus @StevenPChang
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Key challenges: mobile data access
Limited or locked down WiFi
Unique hospital environment, for example
Socio-economic factors, class privilege, and
data usage
#LibraryAus @StevenPChang
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Key challenges: staff development
http://23mobilethings.net/
https://heroesmingle.wordpress.com/tag/reality-librarianship/
#LibraryAus @StevenPChang
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Key challenges: exposure
• Users may not associate mobile with library
• So…actively promote mobile services
• Make it seamless and intuitive
#LibraryAus
???
@StevenPChang
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The role of culture
• Cultural environment may determine needs
• Age factor and technological confidence
#LibraryAus @StevenPChang
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The future of mobile - where to next?
• We are always in beta. Be bold!
• Focus on your users, not your technology
– the tech is the means to an end
#LibraryAus @StevenPChang
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References
Pew Research Centre http://www.pewresearch.org/
E-Reading rises as device ownership jumps http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
NMC Horizon Report 2014: Libraries http://redarchive.nmc.org/publications/2014-horizon-report-library
NMC Horizon Report 2015: Libraries http://www.nmc.org/publication/nmc-horizon-report-2015-library-edition/
23Things: exploring mobile tools for library services http://23mobilethings.net
Ned Potter’s UX in Libraries Resource List http://www.ned-potter.com/ux-in-libraries-resource-list
Weave UX - Journal of Library User Experience http://weaveux.org/
BrowZine by Third Iron http://thirdiron.com/
Five minutes with…a clinical librarian http://www.theguardian.com/healthcare-network/2013/feb/15/five-minutes-with-clinical-
librarian
Heroes Mingle blog https://heroesmingle.wordpress.com/
#LibraryAus @StevenPChang
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Questions, discussion?
LinkedIn: https://au.linkedin.com/in/stevenchang1
Email: [email protected]
Twitter: @StevenPChang
Blog: http://www.queryinglibraries.wordpress.com
#LibraryAus
I’d love to hear from you! Contact me:
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Image attribution
NEC-Medical-137 - Photo by NEC Corporation of America with Creative Commons license
NASA Visualization Explorer https://www.flickr.com/photos/gsfc/5958581666/
UCSD Geisel Library https://www.flickr.com/photos/dirkhansen/5133982502/
Electronic articles on your smartphone and tablet: http://www.slu.se/en/library/news/2015/3/articles-in-
your-smartphone-and-tablet/
All other images sourced from Pixabay.com
#LibraryAus @StevenPChang