The Mobile Performance Landscape - July 2012
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THE MOBILE PERFORMANCE LANDSCAPE m-commerce has grown considerably as tech savvy Brits turn to mobile devices M-COMMERCE GROWTH (IMRG DATA) AFFILIATE WINDOW STATS 254% 300% 2010/2011 2011/2012 MOBILE COMMERCE ACTIVITY HAS RAMPED UP SIGNIFICANTLY OVER THE PAST 18 MONTHS WITH CONSUMERS INCREASINGLY TURNING TO MOBILE DEVICES FOR CONNECTING TO THE INTERNET, SAVVY ADVERTISERS AND PUBLISHERS HAVE BEEN ABLE TO TAKE ADVANTAGE THIS INFOGRAPHIC OUTLINES THE GROWTH IN MOBILE COMMERCE IN GENERAL, AND TRENDS SEEN HERE AT AFFILIATE WINDOW UK TABLET PENETRATION REACHES 8% UK SMARTPHONE PENETRATION REACHES 45% source: IMRG 37% 40% 17% 2% 3% BREAKDOWN OF SALES BREAKDOWN OF TRAFFIC £ above network average WHAT ARE THE PUBLISHER PROMOTIONAL TYPES DRIVING TRAFFIC? SECTOR INSIGHTS CONTENT 29% PPC 18% VOUCHER CODE 15% PRICE COMPARISON 7% CASHBACK /LOYALTY 7% OTHER 5% traffic and transacons through the network have grown at a staggering rate M-COMMERCE SALES PRIMARILY DRIVEN BY THE iPAD iPAD THE DOMINANT DEVICE BUT MORE TRAFFIC COMING THROUGH MOBILE HANDSETS THAN TABLET DEVICES a diverse range of publishers are generang mobile traffic JAN 2011 APR 2012 MOBILE SALES 2% MOBILE SALES 7% MOBILE TRAFFIC 2% MOBILE TRAFFIC 12% £ £ MOBILE SPECIFIC 5% EMAIL 2% 35% OF ALL MOBILE TRAFFIC THROUGH THE NETWORK IS FOR FASHION RETAIL TRAVEL RECEIVES 6% OF ALL OF OUR MOBILE TRAFFIC TELECOMS RECEIVES 6% OF OUR MOBILE TRAFFIC BUT ONLY 5% OF OUR DESKTOP TRAFFIC : 9 JULY th THE POINT IN 2012 WHEN MOBILE SALES THE 2011 TOTAL EXCEEDED £ £ £ £ £ 29% 55% 11% 3% 2% iPhone iPad Android Blackberry other iPhone iPad Android Blackberry other SHARE OF MOBILE TRAFFIC BY SECTOR VS. AFFILIATE WINDOW AVERAGE ulies group buying finance £ retail (electrical) other travel retail (fashion) telecoms retail (other) department stores LOSS £2.1 M : THE ESTIMATED NETWORK IN 2012, DUE TO ADVERTISERS NOT HAVING MOBILE TRACKING IN PLACE £ £ £ £ IN COMMISSION THROUGH THE £ £ £ £ The data contained in this infographic has been taken from Affiliate Window's mobile stats. This covers traffic (clicks) and transacons (sales) generated through affiliate sites on a mobile device. This data is based on 53.3m clicks and 1.5m sales generated through mobile devices January 2011 - June 2012. If you would like to sign up to receive our strategy newsleer (including monthly mobile stats), or if you would like to receive our mobile commerce white paper, please contact us. £ £ IN M-COMMERCE : £ £ £ £ £ strategy@affiliatewindow.com @AWin_Strategy @AffWin £ SALES RECEIVED BY ADVERTISERS WHERE COMMISSION WASN’T ABLE TO BE PAID TO AFFILIATES £28, 000, 000
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Following the recent release of our 2nd M-commerce white paper, we have just published our first infographic highlighting the key findings from this report.
Transcript of The Mobile Performance Landscape - July 2012
THE MOBILEPERFORMANCE LANDSCAPE
m-commerce has grown considerably as tech savvy Brits turn to mobile devices
M-COMMERCE GROWTH (IMRG DATA)
AFFILIATE WINDOW STATS
254%300%
2010/2011 2011/2012
MOBILE COMMERCE ACTIVITY HAS RAMPED UP
SIGNIFICANTLY OVER THE PAST 18
MONTHS
WITH CONSUMERS INCREASINGLY TURNING TO MOBILEDEVICES FOR CONNECTING TO THE INTERNET, SAVVY
ADVERTISERS AND PUBLISHERS HAVE BEEN ABLE TO TAKE ADVANTAGE
THIS INFOGRAPHIC OUTLINES THE
GROWTH IN MOBILE COMMERCE IN GENERAL, AND
TRENDS SEEN HERE AT
AFFILIATE WINDOW
UK TABLET PENETRATION REACHES
8%
UK SMARTPHONEPENETRATION REACHES
45%
source: IMRG
37%40%
17%
2% 3%
BREAKDOWN OF SALES
BREAKDOWN OF TRAFFIC
£
abov
e ne
twor
k av
erag
e
WHAT ARE THE PUBLISHER PROMOTIONAL TYPES DRIVING TRAFFIC?
SECTOR INSIGHTS
CONTENT 29%PPC 18%
VOUCHER CODE 15% PRICE COMPARISON 7%
CASHBACK/LOYALTY 7% OTHER 5%
traffic and transactions through the network have grown at a staggering rate
M-COMMERCESALES PRIMARILY
DRIVEN BY THEiPAD
iPAD THE DOMINANTDEVICE BUT MORE TRAFFICCOMING THROUGH MOBILE
HANDSETS THAN TABLETDEVICES
a diverse range of publishers are generating mobile traffic
JAN 2011
APR 2012
MOBILESALES 2%
MOBILESALES 7%
MOBILETRAFFIC 2%
MOBILETRAFFIC 12%
£
£
MOBILE SPECIFIC 5%EMAIL 2%
35%OFALLMOBILE TRAFFIC
THROUGH THE NETWORK IS FOR FASHION RETAIL
TRAVEL RECEIVES 6% OFALL
OF OUR MOBILE TRAFFIC
TELECOMS RECEIVES 6%OF OUR MOBILE TRAFFIC BUT ONLY 5%
OF OUR DESKTOP TRAFFIC
:9JULY
th THE POINT IN 2012 WHEN MOBILE SALES THE 2011 TOTALEXCEEDED £ £ £ £ £
29%
55%
11%3% 2%
iPhone iPad Android Blackberry other
iPhone iPad Android Blackberry other
SHARE OF MOBILE TRAFFIC BY SECTOR VS. AFFILIATE WINDOW AVERAGE
utilities
group buyingfinance£
retail (electrical)
other
travel
retail (fashion)
telecoms retail (other)
department stores
LOSS £2.1 M: THEESTIMATED
NETWORK IN 2012, DUE TO ADVERTISERS NOT HAVINGMOBILE TRACKING IN PLACE
£
£ £ £
IN COMMISSIONTHROUGH THE
£ £ £ £
The data contained in this infographic has been taken from Affiliate Window's mobile stats. This covers traffic (clicks) and transactions (sales) generated through affiliate sites on a mobile device. This data is based on 53.3m clicks and 1.5m sales
generated through mobile devices January 2011 - June 2012.
If you would like to sign up to receive our strategy newsletter (including monthly mobile stats), or if you would like to receive our mobile commerce white paper,
please contact us.
£ £
IN M-COMMERCE :£ £ ££
£
[email protected]@AWin_Strategy @AffWin
£
SALES RECEIVED BY ADVERTISERS WHERE COMMISSION WASN’T ABLE TO BE PAID TO AFFILIATES
£28, 000, 000
