The mobile landscape london 2012
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Transcript of The mobile landscape london 2012
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The Mobile Landscape #MCMS2012
- Do you really need an app?
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IOS: 44%
Android: 28%
RIM: 24%
WP:1,6%
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Losing 80% of your screen space forces you to
focus. You need to make sure that what stays on
the screen is the most important set of features
for your customers and your business.
- Luke W
“
“
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The scale from web to native
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Go Native for: Rendering advanced graphics
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Go Native for: Accessing Native features
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Go Native for: Accessing Native features
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The mobile web today – m-domain vs. “no mobile web”
www.domain.co.uk/pagename
m.domain.co.uk/c.jsp?cid=25261241&artid=http%3a%21%2fwww.domain.co.
uk%&pagename%2f
www.domain.co.uk/pagename
www.domain.co.uk/pagename
m.domain.co.uk/pagename
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Hybrid frameworks – The Salvation?
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Develop once, deploy everywhere
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Hybrid frameworks – Sadly not the salvation..
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The scale from web to native
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Me, amongst many..
HTML5 is widely considered as ”the future”. But why are
statistics indicating the opposite? Until that future arrives,
HTML5 is in most cases inferior to apps.
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The user:
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