Examining the Landscape and Impact of Android App Plagiarism
The Mobile Landscape - Do you really need an app?
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The Mobile Landscape - Do you really need an app..?
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Is an app really always the answer in reaching and interacting with customers? In this session we look at the differences between native apps and mobile web sites - and most importantly - how do we decide between the two when we want to engage with customers in the mobile context.
Transcript of The Mobile Landscape - Do you really need an app?
The Mobile Landscape!Ò - Do you really need an app..?
Ò IOS: 48% Ò Android: 32% Ò RIM: 15% Ò WP: 2,4%
Has Android already won..? !
The scale from web to native!
Go Native for: Accessing Native features with speed and great UX
The mobile web today – m-domain vs. “no mobile web”!
www.domain.co.uk/pagename
m.domain.co.uk/c.jsp?cid=25261241&ar<d=h>p%3a%21%2fwww.domain.co.uk
%&pagename%2f
www.domain.co.uk/pagename
www.domain.co.uk/pagename
m.domain.co.uk/pagename
(But wait, is that really it..?)!
Hybrid frameworks – The Salvation?!
Hybrid apps with JS Frameworks !
Browser
Develop once, deploy everywhere !
A practical example – Smoke free, apps and web!
Ò Online coaching service aiding smokers to quit smoking Ò Site developed using
ASP.NET MVC3 HTML5 / CSS3 jQuery javascript framework
MongoDB (NOSQL-database / Document database)
Hybrid frameworks – Sadly not the salvation..!
HTML5/Hybrid vs. Native !
Ò Feature Richness Ò Performance Ò Developers Ò Look-and-feel (UI experience) Ò Support & Maintenance..
Me, amongst many..
HTML5 is widely considered as ”the future”. But why are statistics indicating the opposite? Until that future arrives, HTML5 is in most cases inferior to apps.
The jury is still out.. !
It’s not really about Apps vs. Web.. Don’t underestimate your users, and don’t limit them in how they use their devices.
- Me
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!!Thank you!!!@strandberg_m [email protected] !
