The Mobile Internet Revolution by M-STAT

Iasonas AntonopoulosProduct Development Director

2011 Copyright | M-STAT

The Mobile InternetRevolution

M-STAT mobile solutions

M-STAT | The Mobile Internet Revolution

M-STAT

• We consult, design & deliver solutions for the mobile ecosystem.

• We help you reach your audience through mobile communication channels.

• We provide mobile and web messaging services. (bulk sms, push notifications, PSMS, email)

Your mobile partner


• We integrate m-payments and content access toyour business procedures.

• We provide mobile support for governmentprocedures: M-TAXIS, Tax Card.

• We develop mobile sites and mobile applications.

• We exploit all mobile channels and “mobile” yourneeds.

M-STATYour mobile partner


Mobile

Mobility

Communication channel


Freedom

Internet

Knowledge

Data channel

Power


Mobile Internet

So why is Mobile Internet Revolutionary?

Mobile data channel


Devices are better

With enhanced features and functionalities


Provided services are wider than ever

Video GPS

Social services

VOIP telephony

Entertainment All kinds of apps


Mobile Internet Revolution: It’s all in the use

Viva la revolución móvil!


What are the statistics telling us?

Source: Morgan Stanley research - “Internet Trends”

Mobile Internet Users > Desktop Internet users within 5 years


What are Cisco’s Forecasts for Global Mobile Data

• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row.

• In 2010, mobile data traffic was three times the size of the entire global Internet in 2000.

• Global mobile data traffic will increase 26-fold between 2010 and 2015.

• There will be 788 million mobile-only Internet users by 2015.

for 2010-2015


Mobile Internet data

Different types of data are combined in mobile usage:

• Online & geolocation data → custom location based services and information

• Online & sensor device data → enhanced controls and monitoring data

• Online & real life data → augmented reality to the handset


Mobile Internet user profile

• Does not necessarily have 3G on at all times.

• Is far more demanding than the usual internet user.

• Is more social and more interactive through his device.

• Is in favor of micro payments over credit card purchases (for in app purchases and small amounts).


Connectivity & sharing

• User actions are device centric and exhibit user’s need for sharing.

• Convergence between smartphones, tablets and personal computers requests for devices to be “connected”.

• The cloud is “loud”, out and ready to sync our devices.


Habits have status: “online”

• We are online.

• Our friends our online.

• Calls are online.

• Data are online.

• The weather is online.

• Our choices are online.

• My boss is online.

• This whole trip to Infocom was planed and scheduled online.

• Do I want to be offline?


With Mobile Internet

The sky is not the limitM-STAT | The Mobile Internet Revolution

So where does everyone stand?

The operators say“ARPU!

We’ll have to measure mobile internet data volume!”

The VASP’s think“Let’s do business!

New products & services to generate user experience.”

The users feel“It’s new, I want it, I need it!

But… it’s expensive and it’s consuming my battery.”


Plan your mobile strategy

Win the Mobile Internet Revolution!M-STAT | The Mobile Internet Revolution

Be mobile optimized

• Select your strategy

• Target your audience

• Respect their bandwidth

• Boost the performance

• Enhance the experience

• Think out of the box

• Select a partner


WIND DATA COUNTERAre you a frequent mobile internet or Wi-Fi user?Easily and quickly control your mobile internet data usage!

• Set limits on data usage from your phone and activated alerts when these limits are reached• Activate monthly mobile internet packages (post-paid subscribers except WindToAll)• Reset all or specific counters whenever you wish

Use Case: Wind Data Counter


WIND STORESLooking for the nearest WIND store? WIND STORES provides useful information on all WIND stores in Greece!

WIND STORES locates the nearest WIND stores to your position, provides detailed directions on how to get there and informs on all current WIND store offerings.

Use Case: Wind Stores


DIGITALLIFE.GR

Use Case: Digital Life iOS

This is the iphone app of the famous technological site Digitallife.gr

Experience the digital side of Life using this application.

Easily access the content of this technological portal and stay in touch with everything that happens in technology.


dosmsUser friendly SMS client for sending web2SMS.Send SMS to Greece and other European countries in low rates with this incredible client .

Enjoy advanced features as:• SMS Scheduler• Creation of contact categories and multiple SMS sending• SMS sending through www.dosms.gr website

Use Case: dosms


THANK YOU Iasonas AntonopoulosProduct Development [email protected]


The Mobile Internet Revolution by M-STAT

Technology

Transcript of The Mobile Internet Revolution by M-STAT