7/29/2019 The Mobile Handbook for Broadcasters

1/26

The Mobile

Handbook For

Broadcasters!10waysradioandTVstaonscanuse

mobiletointeractwiththeaudienceand

generaterevenuesPaywast,2012Rightsreserved

7/29/2019 The Mobile Handbook for Broadcasters

2/26

7/29/2019 The Mobile Handbook for Broadcasters

3/26

Thisbookletincludes10ideastoincreaserevenuesandimprovetheloyaltyandinteracon

withyouraudience,throughmobileservices.

Mobileisapowerfulwayforbroadcasterstointeractwiththeiraudience.Morethan50%

ofAfghanshavemobilephones,andonaverage,Afghansspendmorethan6USDper

monthontheirmobilephoneusage.ByimplemenngmobileservicesinyourradioandTV

shows,someofthatspendingcanbecomeyourrevenuewhileatthesameme,

interacngdirectlywithyouraudience.

Thisbookletisforyourinspiraon.Ulmately,asthebroadcaster,youaretheexpert,andyouknowwhatyourlistenersorviewerswant.PaywastisAfghanistanslargestproviderof

mobilemediaservices,andwehavetheexperseandtechnologytoconvertyourmobile

planstoreality.Calloremailusformoreinformaononhowwecanhelpyouconnectwith

youraudiencethroughmobile.

Regards,Paywast

7/29/2019 The Mobile Handbook for Broadcasters

4/26

7/29/2019 The Mobile Handbook for Broadcasters

5/26

1 Therearealargenumberofmusicshowsonaireachday,onradioandTVmanyofthemarelivebroadcast.ImproveyourlivemusicshowsbyaccepngmusicrequestsonSMSfromyour

viewersorlisteners.Musicrequestscanbepremiumchargedtogenerate

revenueshareforthestaon.

Theserviceispromotedbeforeandduringtheshow,e.g.Sendyourmusicrequestto729andhaveyourfavouritesongplayedontheshow

MusicrequestsreceivedonSMSwillbedisplayedonaPCintheproduconstudioProducerspickthebestmusicrequeststoplayontheshow.ThesenderoftheSMScanbeendorsed,e.g.ThissongisrequestedbyMohammadfromHerat

7/29/2019 The Mobile Handbook for Broadcasters

6/26

7/29/2019 The Mobile Handbook for Broadcasters

7/26

2 DoyouhaveidleTVairmeinthelateorearlyhoursoftheday?LookingforawaytofillitoutandmonezeitwithliZleornoupfrontinvestment?LiveSMSChatisanefficientwaytodoit.

LiveSMSChatcanbefullyautomated,andrequiresonlyaminimumofhuman

involvement.Allyouneedtodoispromoteit,andyouwillstarttomake

revenuesfromyourslowhours.

Allocateanythingfrom1-12hoursdailyforLiveSMSchat,e.g.from10PMto6AM.Encourageviewerstosendtheirchatmessagestoyourshortcode.Thiscanbechargedate.g.5AFS

ThelivechatmessageswillbedisplayedinrealmeonTV.ThiswillallowviewerstochatanonymouslyandhavetheirmessagesappearonTV

LiveSMSChatcanbemoderatedtoavoidspamandabuse

7/29/2019 The Mobile Handbook for Broadcasters

8/26

7/29/2019 The Mobile Handbook for Broadcasters

9/26

3 WhichopinionisbeZerthantheoneofyouraudience?Doyouhaveatalentshow,atalkshow,alivedebateorothershowsthatcanbenefitfromtheopinionfromyourlistenersorviewers?AllowthemtobepartofitbyofferingliveSMS

vong.

IfyourshowisonTV,thevongresultscanbepresentedonthescreen,inyour

owngraphics,withrealmeresults.

Priortotheshow,decideonthevongopons.Typically,3-5differentoponsgetthebestresults

Beforeandduringtheshow,encourageyouraudiencetosendintheirvotethroughSMSThevongapplicaonwillcollectthevongSMSmessages,generatetheresultsanddisplaytheminagraphicaldiagram

7/29/2019 The Mobile Handbook for Broadcasters

10/26

7/29/2019 The Mobile Handbook for Broadcasters

11/26

4 Thebroadcastmarketismorecompevethaneverbefore.Youarefighngtogaintheloyaltyofyourviewersandlisteners.Onceyouhaveit,youneedtokeepit.BreakingnewsonSMScanhelpyoureachouttoyouraudienceasoenas

youlike,offeringrelevantinformaon.

Whenpeoplesubscribetoyourbreakingnewsservice,theywillkeepgeng

remindedofyourstaoneverymetheygetyournewsSMS.

Decideontheoverallthemeofyourservice.Itcanbegeneralnews,weather,oranythingelsethatisrelevanttoyourstaon

EncouragepeopletosubscribetoyourserviceonyourradioorTVstaonListenersandviewerssubscribebysendinganSMStoyourshortcodeSendmessagestoyourbreakingnewsgroupsasoenasyoulike

7/29/2019 The Mobile Handbook for Broadcasters

12/26

7/29/2019 The Mobile Handbook for Broadcasters

13/26

5 ReportersandresearchersworkhardtocreatecontentforyourTVorradiostaon.ButwhobeZertoaddvaluethanyouraudience?Makeyourshowscomealivebyinvinglistenersandviewerstosendtheir

feedback,opinionsandquesonsbySMS,directlytotheshow.Messagesfrom

audiencecanbeevaluatedandincludedbytheproducerorshowhost,or

displayeddirectlyonthescreen.

Preparetoeitheraskyouraudienceaspecificqueson,orletthemcommentfreelyonanythingtheylikePriorto,andduringtheshow,encourageviewersandlistenerstosharetheirfeedbackonSMS,throughteasersandvoiceovers

AudiencesendtheirfeedbackthroughSMSinEnglish,DariandPashtotoyourshortcodeReceivedmessageswillbereceivedandcanbeaccessedonawebsiteand/ordisplayeddirectlyontheTVscreen

7/29/2019 The Mobile Handbook for Broadcasters

14/26

7/29/2019 The Mobile Handbook for Broadcasters

15/26

6 Ifanysinglecontentformathasshapedthebroadcastentertainmentmarketinthelastdecadeitstalentshows.Internaonally,anumberoffranchiseshavebeenverysuccessfulandoneofthereasonsforthisisaudienceparcipaon.

Allowingyourviewerstovoteinyourtalentshowisamust.Itcreatesasenseof

affiliaonbetweentheparcipantandtheviewer,anditisanefficientwayfor

thebroadcastertogeneraterevenues.

SMSvongmustbeanintegralcomponentintheplanningofyourtalentshow.DecideearlyonhowyouwantyouraudiencetovoteAllowparcipantsintheshowtopromotevongforthemselvesonsocialmediaandotherchannels.Thiswillincreaseviewership,votesandrevenues

Collectvotesconnuouslynotjustduringtheshows.Viewerswillvotewhenevertheyareencouragedtodosothiscanbeanymeofday

Displayvongresultsallthemeduringtheshow.Thisincreasesexcitementandvotes

7/29/2019 The Mobile Handbook for Broadcasters

16/26

7/29/2019 The Mobile Handbook for Broadcasters

17/26

7 IfyourradioorTVstaonisfocusingonentertainment,musicisprobablyanimportantelementinyourprogramming.Whetheritslocal,regionalorinternaonalmusic,makingandmaintainingmusicchartsandhitlistsgenerates

excitementandloyalty.

LetyouraudiencedecidetheweeklyhitlistbyvongthroughSMS.Thehitlist

willberankedbasedonvotesforthecurrentpopularmusic.

PlanyourhitlistshowtoincludeSMSvongbyassigningeverysongwithauniqueIDEncourageyouraudiencetovotefortheirfavouritesongbysendinganSMSwiththeuniqueIDofthesongtoyourshortcode

ThehitlistapplicaonwillautomacallyrankthemusicbasedonincomingvotesPublishthehitlistinyourshowsandontheInternet.Usethehitlisttodecidewhatmusictoplayinthenextweek

7/29/2019 The Mobile Handbook for Broadcasters

18/26

7/29/2019 The Mobile Handbook for Broadcasters

19/26

8 Youdonthavereportersinallcornersofthecountry?Noproblem!Youraudiencecanbeyourmostimportantjournalists,bysharingnewspswithyou,throughSMSandphonecalls.

Newspsfromaudiencecanboostyournewscoverage,andisavaluableacvity

tohelpyoureachoutgeographicallywhereyouhavenotpreviouslybeenable

to.

EncourageyouraudienceconnuouslytosendnewspsthroughSMSInaddion,youcansetupanautomatedphoneline(IVR)toautomacallyrecordnewspsfromlistenersandviewerscallingyou

EditorswillprocessandevaluateincomingnewspsseveralmesdailySincerenewspscanbefollowedupbyeditors,andcoveredinyournewsandcurrentaffairsshows

7/29/2019 The Mobile Handbook for Broadcasters

20/26

7/29/2019 The Mobile Handbook for Broadcasters

21/26

9

CreateanSMSlistforthevarioussportsyouwanttocovercricket,soccer,boxing,etc.AllowyourlistenerstosignupforsportsupdatesforoneormoreoftheirpreferredsportsSendresultsonSMSfromanygameormatchinthecategoriesyoucoverMakesuretosendextranoficaonswhenyoucoversportsliveonyourradioorTVstaon,tomakesuretheaudiencewilltunein

Whenyoucoveralivesportsevent,youwanttogettheresultsaswellasthe

analysisofthegameouttoyouraudienceasquicklyaspossible.Whatifyou

couldsendoutthelatestsportsresultstoyouraudienceonSMS,innearreal-

me?

Allowyourlistenersandviewerstosignupforasportsupdatefortheirpreferred

sports,andsendthemthelatestresultsfromgamesandmatchesaroundthe

world.

7/29/2019 The Mobile Handbook for Broadcasters

22/26

7/29/2019 The Mobile Handbook for Broadcasters

23/26

10Lookingtomakeyourliveeventsinteracve?UsemobiletoengageyourvisitorsandsharetheirthoughtsthroughSMS.DisplayyourvisitorsmessagesonTVsorprojectorscreens,andstream

themdirectlyonTV,radioandsocialmedia.Thiswilladdanew

dimensiontoyourliveevents,andcanbeusedtogenerateloyaltyand

increasevisitorsasfacon.

DecideinadvancehowyouwanttopublishyourvisitorsSMSinputonlivescreens,TV,radio,socialmediaandotherchannelsEncourageyourvisitorstosharetheirthoughtsonSMSthroughofflinepromoonsandSMSnoficaons

TheLiveEventapplicaonwillstreamtheincomingSMSdirectlytoyourscreensandchannels

Incomingmessagescanbefilteredtoavoidspamandabuse

7/29/2019 The Mobile Handbook for Broadcasters

24/26

7/29/2019 The Mobile Handbook for Broadcasters

25/26

1

2

3

Thekeytoengageyouraudiencewithmobileservicesisinformaonand

repeon.Refineyourcommunicaontomakeiteasyfortheaudience,

thenrepeat,repeat,repeat.

Whenlaunchingyourmobileservices,focusonvolumesmorethan

revenues.Encourageyouraudiencetoparcipateasmuchastheylike,

evenifitmeanschargingless.Asloyaltygoesup,youcanincreaseyour

pricepoints.

Makemobileanintegratedpartofyourstrategy.Byfocusinglong-term

onqualitycontentthatincludesmobileservicesandinteraconwith

youraudience,youwillsuceedwithyourmobileservices

7/29/2019 The Mobile Handbook for Broadcasters

26/26