The Mobile Equation
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Transcript of The Mobile Equation
Mobile Equation
SxSW 2013
Mobile Equation
User journey Application design: control Responsive design: reach
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A story
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Strategic constraint
Application Design
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Application Design
An application is so-called because it is software with a specific application to the user.
•In a well-designed application, the environment, device, and interface serve a central purpose.
•The central purpose of a search engine (web app) is to fetch relevant content. A well-designed website is rich with valuable content.•The central purpose of a browser (system app) is to render web content. A well-designed website makes this content accessible through good architecture, interface, and interactions.
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Device Usage
Device Common Uses Where
Smart phone(49.7% US adoption)
• Checking-upChecking weather, Facebook notifications, email inbox, and other sources of regularly changing information
• Looking upQuickly finding a fact, location, phone number, photo, etc.
• MessagingWriting texts, posts, and short emails
• Self-amusementGaming, reading books and news, listening to music, browsing photos, reading social network feeds
• UtilityUsing tools such as camera, voice recorder, flashlight, guitar tuner, leveler, calendar, pedometer, etc.
Everywhere
Tablet(31% US adoption)
• Active media consumptionFollowing along to how-to’s and recipes, playing games, social networking
• Passive media consumptionWatching movies and TV shows, reading digital publications, window shopping, surfing the web
Home
PC • Home computer usage overlaps with tablet• Office computer used for productivity
Workplace
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Of the various activities people do with their
smart phones, shopping is the most emotional.
Of the various activities people do with their
smart phones, shopping is the most emotional.
Most in-aisle shoppers use the mobile web instead of shopping
apps.
Most in-aisle shoppers use the mobile web instead of shopping
apps.
Source: Yahoo! Mobile Modes Whitepaper, 2011
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It’s just good design
Responsive design
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Source: bradfrostweb.com © Bazaarvoice Inc, 201312
Source: gabardine.com © Bazaarvoice Inc, 201313
It’s just good design
Prioritization Continuity Performance Cool factor
Source: gabardine.com © Bazaarvoice Inc, 2013
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Dave Yeats, Ph. D UX Research
A. Litsa, Mobile Experience Designer
mobile.bazaarvoice.com16
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@ DaveYeats
@A_Litsa