THE MOBILE DATA MANAGEMENT PLATFORMReach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

MOBILE MARKETING IS ON THE RISE. By 2019 approximately 70% of advertising budgets will be allocated towards mobile.

Customized mobile advertising, when done effectively, delivers extremely high brand engagement and conversion rates.

YOU CAN: Target a consumer on her smartphone...

• after she takes an action on her laptop PC

• or target her on her PC

• after her mobile device captures her visit to a retail store

...and track conversion across devices.

THE CHALLENGE: Managing all ad spend, targeting and measurement across mobile, web and social.

THE ANSWER: MOBILE DATA MANAGEMENT PLATFORMSophisticated technology platform to harness and analyze the massive amount of customer data generated by mobile devices.

WHAT SHOULD A DMP OFFER?

Data Ingestion

Data Classification

Mobile-Specific Audience Data Marketplace

Data Export and Partner Integrations

Cross-Device Targeting

Mobile Audience Analytics

With this information you can better target ads across multiple mobile devices and platforms

• In-app ads on smartphones

• Mobile web ads

• Tablet-specific campaigns

A DMP CREATES THE FOUNDATION FOR MOBILE MARKETING SUCCESS.

DMP

WHAT ARE THE RIGHT QUESTIONS TO ASK A MOBILE DMP PROVIDER?Get the checklist now!