The MMIEdge(May 2011)- 2 Minute Landing Page Drill
1
Keep headlines short. Provide a clear call to action. Always mention the offer in your headline. Avoid using a question as your headline. Bold compelling text. Use Bullets versus paragraphs. Have a clear and visible privacy policy. Avoid links. Visitors shouldnʼt be directed away from the landing page. Make sure to include a closing statement after a bulleted list. Keep it short and simple. Three to four fields max. Form and text should be above the fold. Visitors shouldn't have to scroll to see forms or submit information. Adding an optional question like “What is your biggest challenge?” can help you gain valuable customer insight. Be clear about offer. If offering a white paper, people like to know how many pages they are downloading. I.e. "Download Free 10-page report." Include image of offer. Always have at least one image related to the offering. If image is difficult to understand, add a caption below. Think simple. Welcome white space. Avoid dark backgrounds. Volume 2 Issue 3 2 Minute Landing Page Drill Landing pages are a great way to engage with potential customers but technology does not replace good business and marketing practices. Many unsuccessful campaigns are poorly designed and never have a chance before they are sent. Successful MSP's Make Sustainable Profits by providing the guidance and experience needed to help your customer's pilots and campaigns achieve success. Remember- hooks do not catch fish, bait does. Marketing automation designed inadequately and without the right content will do as poorly as a cold call. Increase your landing page conversion rates using these tips below: Headlines: Body: Survey: Offering: Image: Overall Look: FREE WHITEPAPER! Download a 2-page guide on understanding your website traffic using Google Analytics. FIND US ONLINE! WANT MORE INFO? Click here to email us, and we'll get back to you right away. PREFER TO CHAT? Call us at (914) 502-0064. VISIT US ON THE WEB! www.mmiedge.com EXECUTIVE TEAM MMI Solutions is enjoying rapid growth under the leadership of Steven Amiel and Michael Ciaramella. Their extensive business experience has help their clients realize outstanding results. ABOUT US MMI Solutions is the Marketing Automation Provider (MAP) to the trade. Whether you are a printer, agency or consultant, we provide the technology, experience and knowledge to help you generate additional sustainable profits with your customers. If you ever had to say to a client, "Well, now we know this for the future," call us. • Unsubscribe • Subscribe
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Transcript of The MMIEdge(May 2011)- 2 Minute Landing Page Drill
Keep headlines short.
Provide a clear call to action.
Always mention the offer in your headline.
Avoid using a question as your headline.
Bold compelling text.
Use Bullets versus paragraphs.
Have a clear and visible privacy policy.
Avoid links. Visitors shouldnʼt be directed away from thelanding page.
Make sure to include a closing statement after a bulletedlist.
Keep it short and simple. Three to four fields max.
Form and text should be above the fold. Visitors shouldn'thave to scroll to see forms or submit information.
Adding an optional question like “What is your biggestchallenge?” can help you gain valuable customer insight.
Be clear about offer.
If offering a white paper, people like to know how manypages they are downloading. I.e. "Download Free 10-pagereport."
Include image of offer. Always have at least one imagerelated to the offering.
If image is difficult to understand, add a caption below.
Think simple.
Welcome white space.
Avoid dark backgrounds.
Volume 2 Issue 3
2 Minute Landing Page Drill
Landing pages are a great way to engage with potentialcustomers but technology does not replace good business andmarketing practices. Many unsuccessful campaigns are poorlydesigned and never have a chance before they are sent.Successful MSP's Make Sustainable Profits by providing theguidance and experience needed to help your customer's pilotsand campaigns achieve success. Remember- hooks do notcatch fish, bait does. Marketing automation designedinadequately and without the right content will do as poorly as acold call.
Increase your landing page conversion rates using these tipsbelow:
Headlines:
Body:
Survey:
Offering:
Image:
Overall Look:
FREE WHITEPAPER!
Download a 2-page guideon understanding yourwebsite traffic usingGoogle Analytics.
FIND US ONLINE!
WANT MORE INFO?
Click here to email us,and we'll get back to youright away.
PREFER TO CHAT?
Call us at (914) 502-0064.
VISIT US ON THE WEB!
www.mmiedge.com
EXECUTIVE TEAM
MMI Solutions isenjoying rapid growthunder the leadership ofSteven Amiel andMichael Ciaramella. Theirextensive businessexperience has help theirclients realizeoutstanding results.
ABOUT US
MMI Solutions is theMarketing AutomationProvider (MAP) to thetrade. Whether you are aprinter, agency orconsultant, we providethe technology,experience andknowledge to help yougenerate additionalsustainable profits withyour customers. If youever had to say to aclient, "Well, now weknow this for the future,"call us.
•Unsubscribe •Subscribe
