The MMIEdge(Apr.2011)-Is Your Landing Page Captivating or Agitating?
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Volume 2: Issue 2 Is Your Landing Page Captivating or Agitating? Simple changes to the various elements of your landing page can help you engage your visitors, direct them to act and in turn, convert more leads. Images & Video: Visual cues help make your point clear but overuse can distract visitors away from the actual call to action. • Avoid using stock photos. • Use a picture that shows your product or someone using your product. • Product images should have an option to "view larger image". • Videos should be of high quality with great sound. • Place your client's logos and trust insignias in a visible location above the scroll line to build trust. Text: Copy can make or break your landing page. A text-heavy landing page will have your visitors running the other way. • Be specific. Make your call to action clear. • Adopt a newspaper writing style. Use Bullets and Subheadings. • Avoid fluff. Is your offer clear? • Use scenarios that allow visitors to "imagine" and "consider" how your product or service can help them resolve a problem. • Place contact information on the upper right hand corner of the landing page. • The most important information should be above the scroll line. • Create urgency! Forms: Filling out forms seems like a task to some and asking someone for their home address to download a case study is a bit much. • Keep required information to a minimum. What do you really need? • Use visual cues to clarify what information you need (i.e. date of birth - Month/Date/4 digit year). • Minimize number of clicks to complete the action. • Avoid using a "Submit" button. Have button state what they are getting - i.e. "Download White Paper" or "Join Today". • Clearly state what happens after form is submitted - will they receive an email or phone call? About Us: MMI Solutions is committed to helping companies increase sales and improve marketing ROI by automating the selling process in a way that reflects today's new buying trends. Our team's diverse background in printing, IT and integrated marketing uniquely qualifies us to create a system that would typically be too expensive and complex for most companies to develop on their own. We provide a "lights out" system that automatically and affordably: • Builds awareness and credibility with buyers and influencers. • Helps salespeople maximize their time and effectiveness by providing critical intelligence and prospect DNA to determine when a prospect is ready to buy. • Empowers salespeople to close deals faster and more efficiently, using our Sales Campaign Portal- a unique web-based interface that adds value at each critical stage of the sales cycle.
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Transcript of The MMIEdge(Apr.2011)-Is Your Landing Page Captivating or Agitating?
Page 2 of 2
Volume 2: Issue 2
Is Your Landing Page Captivating or Agitating?
Simple changes to the various elementsof your landing page can help youengage your visitors, direct them to actand in turn, convert more leads.
Images & Video:Visual cues help make your point clearbut overuse can distract visitors awayfrom the actual call to action.
• Avoid using stock photos.
• Use a picture that shows your productor someone using your product.
• Product images should have an optionto "view larger image".
• Videos should be of high quality withgreat sound.
• Place your client's logos and trustinsignias in a visible location above thescroll line to build trust.
Text:Copy can make or break your landingpage. A text-heavy landing page willhave your visitors running the otherway.
• Be specific. Make your call to actionclear.
• Adopt a newspaper writing style. UseBullets and Subheadings.
• Avoid fluff. Is your offer clear?
• Use scenarios that allow visitors to"imagine" and "consider" how yourproduct or service can help them resolvea problem.
• Place contact information on the upperright hand corner of the landing page.
• The most important information shouldbe above the scroll line.
• Create urgency!
Forms:Filling out forms seems like a task tosome and asking someone for theirhome address to download a case studyis a bit much.
• Keep required information to aminimum. What do you really need?
• Use visual cues to clarify whatinformation you need (i.e. date of birth -Month/Date/4 digit year).
• Minimize number of clicks to completethe action.
• Avoid using a "Submit" button. Havebutton state what they are getting - i.e."Download White Paper" or "Join Today".
• Clearly state what happens after formis submitted - will they receive an emailor phone call?
About Us:
MMI Solutions is committed to helpingcompanies increase sales and improvemarketing ROI by automating the sellingprocess in a way that reflects today's newbuying trends.
Our team's diverse background inprinting, IT and integrated marketinguniquely qualifies us to create a systemthat would typically be too expensive andcomplex for most companies to developon their own.
We provide a "lights out" system thatautomatically and affordably:
• Builds awareness andcredibility with buyers andinfluencers.
• Helps salespeoplemaximize their time andeffectiveness by providingcritical intelligence andprospect DNA to determinewhen a prospect is ready tobuy.
• Empowers salespeople toclose deals faster and moreefficiently, using our SalesCampaign Portal- a uniqueweb-based interface thatadds value at each criticalstage of the sales cycle.
