2011

The Missouri Association for HealthcarePublic Relations and Marketing Announces the

1

Advertising — Television

$15,000 or Less

1st “AReasontoDance” BeckyDavison&MarketingTeam HeartlandHealth St.Joseph2nd “Kids…GrowingIntoTheir

Dreams” MUHealthCare UniversityofMissouriHealthCare Columbia

3rd “MiracleatMoila” BeckyDavison&MarketingTeam HeartlandHealth St.Joseph

Greater Than $15,000

1st “EverythingisPossibleSSMHealthCareSt.LouisBrandOutreach2010”

SSMHealthCare St.Louis

2nd “I’maClotStrokeAwarenessTV”

RobShelton&TomBarry SSMHealthCare-St.Louis3rd “SaintFrancisMedicalCenter

SoGladI’mHereOBTVSpots” SaintFrancisMedicalCenter CapeGirardeau

Advertising — Radio $1,000 or Less

1st “ATraditionofCommunityHealthcare”

PikeCountyMemorialHospital Louisiana

Greater Than $1,000

1st “Kids…GrowingIntoTheirDreams”

MUHealthCare UniversityofMissouriHealthCare Columbia

Advertising — Print

$1,500 or Less

1st “RealMenWearPink” MineralAreaRegionalMedical

Center Farmington

2nd “SalutetoNursesAds” CoxHealthMarketing&Planning CoxHealth Springfield

3rd “Community-BasedMarketingTestimonials”

MineralAreaRegionalMedicalCenter

Farmington

Greater Than $1,500

1st “Kids…GrowingIntoTheirDreams”

MUHealthCare UniversityofMissouriHealthCare Columbia

2nd “Better.EveryDay.” CapitalRegionMedicalCenter JeffersonCity

Advertising — Outdoor1st “SoutheastCancerCenter—A

NewEraofCare” SoutheastHEALTH CapeGirardeau

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2nd “SoutheastCancerCenter—ANewEraofCare”

SoutheastHEALTH CapeGirardeau

3rd “Better.EveryDay.” CapitalRegionMedicalCenter JeffersonCity

Advertising — Multimedia Campaign

$20,000 or Less

1st “AReasontoDance” BeckyDavison&MarketingTeam HeartlandHealth St.Joseph

2nd “HeartHealthy2011” MarketingDepartment HannibalRegionalHospital3rd “Hank’sStory” PattiLemons,DeeDeeJacobs&

BeckyHamm CoxHealth Springfield

Greater Than $20,000

1st “RedefiningPediatricMedicineCampaign”

ShawnArni&CallahanCreek Children’sMercyHospitalsand

Clinics KansasCity

2nd “PursueKnowing” StevenKutheis St.LouisChildren’sHospital

3rd “BooneBabyCampaign” BooneHospitalCenter Columbia

Annual Reports

$10,000 or Less

1st “WhatWeDo:CMFHP2010(Tie) CommunityReport(Missouri)” Children’sMercyFamilyHealth

Partners KansasCity

1st “FoundationAnnualReport(Tie) 2009/2010” R.Veenhuis,B.Fagan&E.White MissouriBaptistMedicalCenter St.Louis2nd “UniversityofMissouriHealth

Care2010AnnualReport” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

Greater Than $10,000

1st “IWIN!2010AnnualReport” RankenJordan—APediatric

SpecialtyHospital MarylandHeights

2nd “2009Children’sMercyHospitalsandClinicsAnnualReport”

S.Duane&S.Arni Children’sMercyHospitalsand

Clinics KansasCity

3

Best PR/Marketing Project for a Small/Rural Hospital

1st “BabyPlaceMulti-mediaCampaign”

ScotlandCountyHospital Memphis

2nd “BeNiceBootCamp” OzarksCommunityHospital Springfield

3rd “2011HealthyKid’sDay” CooperCountyMemorialHospital Boonville

Cooperative Partnerships1st “PartnershipWiththeMagic

House,Children’sMuseum” CarolynSchainker St.LouisChildren’sHospital2nd “StrokeAwarenessMedia

Partnership” RobShelton SSMHealthCare-St.Louis3rd “DigforLifeCampaign” SaintFrancisMedicalCenter CapeGirardeau

Crisis Communications

1st “TornadoDamagedSSMImagingCenter”

NetworkCommunications SSMHealthCare-St.Louis2nd “UniversityHospitalLockdown” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

Direct Mail

$2,500 or Less

1st “AnEveningUndertheStars” DonnaDalessandro&Amy

Connelly BJCHealthCare St.Louis

2nd “HumanMotionInstituteGolfClinic”

AmyOwens HeartlandHealth St.Joseph

3rd “AreYouOneofthe6in10?” MineralAreaRegionalMedical

Center Farmington

Greater Than $2,500

1st “RedefiningPediatricMedicine” ShawnArni&CallahanCreek Children’sMercyHospitalsand

Clinics KansasCity

2nd “ANewPartnershipinCare” SoutheastHEALTH CapeGirardeau

3rd “MeetMyBetterHalf” JenniferBenzandPrairieDog St.Anthony’sMedicalCenter St.Louis

Employee Communications Projects

$2,500 or Less

1st “ExperienceExceptional:MakeaCommercial!VideoContest”

SSMHealthCare St.Louis

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2nd “FirstDayOrientationVideo” DanielHernandez&KrisDaise HeartlandHealth St.Joseph

3rd “AnitaAnswers” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

Greater Than $2,500

1st “CleanHandJiveCampaign” SaintFrancisMedicalCenter CapeGirardeau

2nd “2010ShowcaseforSharing” SSMHealthCare St.Louis

External Publications/Routine

Electronic

1st “HealthyKidsNews” TelisaHassen&TrueNorth

CustomMedia Children’sMercyHospitalsand

Clinics KansasCity

2nd “OMCNews” OzarksMedicalCenter WestPlains

3rd “ServicestoBusinesse-Newsletter”

SaintFrancisMedicalCenter CapeGirardeau

Printed - $10,000 or Less

1st “Imagine” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

2nd “TreasuresMagazine” S.Duane&B.Mueth Children’sMercyHospitalsand

Clinics KansasCity

3rd “Physician’sUpdate” ShawnArni,TelisaHassen&

MeganStock Children’sMercyHospitalsand

Clinics KansasCity

Printed - Greater Than $10,000

1st “Ellis” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

2nd “Safe&Sound” TelisaHassen&TrueNorth

CustomMedia Children’sMercyHospitalsand

Clinics KansasCity

3rd “HealthSenseMagazine” TeriWatts,Editor& BeckyHamm,Designer CoxHealth Springfield

Internal Publications/Routine

Electronic

1st “Children’sChat” JohnTwombly St.LouisChildren’sHospital2nd “FridayReport” GeneHallinan CenterpointMedicalCenter Independence

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3rd “RapidPulse” CitizensMemorialHospital Bolivar

Printed - $1,000 or Less

1st “DePaulNewsEmployeeNewsletter”

JamieNewell&RachelPeine SSMDePaulHealthCenter Bridgeton

2nd “PowerLineEmployeeNewsletter”

SaintFrancisMedicalCenter CapeGirardeau

3rd “InforMed-SoutheastHEALTHEmployeeNewsletter”

SoutheastHEALTH CapeGirardeau

Printed - Greater Than $1,000

1st “BJCToday” BJCTodayStaff BJCHealthCare St.Louis

2nd “PediatricPerspectives” JohnTwombly St.LouisChildren’sHospital3rd “CoxHealthConnection” RandyBerger,Corporate

Communications CoxHealth Springfield

Media Relations Activity or Program

Small/Rural Hospital

1st “HealthyURadioShow” “HealthyURadioShow”With

Dr.RandyTobler ScotlandCountyHospital Memphis

Mid to Large Size Hospital

1st “OzarksMedicalCenterEmergencyDepartmentGrandOpening”

OzarksMedicalCenter WestPlains

2nd “BritishInvasion:InternationalMediaCoverageResultsinNewPatientPopulation”

AbbyWuellner St.LouisChildren’sHospital3rd “WomancareExpansion” SaintFrancisMedicalCenter CapeGirardeau

Websites

Internet

1st “InternetSiteRework” DaveLalande,Webmaster HannibalRegionalHospital2nd “OCHWebsite

www.ochonline.com” OzarksCommunityHospital Springfield

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3rd “SitemanCancerCenterWebsite”

MaryLee&DustinHorn SitemanCancerCenter St.Louis

Intranet

1st “CoxHealthIntranet” CorporateCommunications CoxHealth Springfield

Social/Interactive Media1st “BooneStories.com” BooneHospitalCenter Columbia

2nd “HeartlandHealthFacebook—DefendingtheHospital”

BenDaugherty HeartlandHealth St.Joseph

Photography1st “Barnes-JewishHospitalLab(Tie) WeekDisplay” TimMudrovic,Photographer BJCHealthCare St.Louis

1st “2011CalendarPhotography”(Tie) RankenJordan—APediatric

SpecialtyHospital MarylandHeights

2nd “Fall2010ImaginePhotographs” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

Physician Relations/Communications Projects

1st “Children’sMercyResourceGuide”

MeganStock&ShawnArni Children’sMercyHospitalsand

Clinics KansasCity

2nd “UniversityPhysicians2011Directory”

PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

3rd “TherapyReferralSourceMarketing”

BothwellRegionalHealthCenter Sedalia

Special Marketing or Public Relations Projects

Less Than $2,500

1st “St.Baldrick’sDayFundraiser” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

2nd “ExceptionalPerformanceandServiceAwards”

MarketingandPR SSMHealthCare-St.Louis3rd “OralCancerScreening SaintFrancisMedicalCenter CapeGirardeau

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$2,500 to $10,000

1st “SoutheastCancerCenter-5for$5Campaign”

SoutheastHEALTH CapeGirardeau

2nd “St.Mary’sHandsonHeartsCommunityEvent”

St.Mary’sMarketingDepartment St.Mary’sHealthCenter JeffersonCity

3rd “myBJCLaunchCampaign” MaureenLynam BJCHealthCare St.Louis

Greater Than $10,000

1st “RedefiningPediatricMedicine(Tie) NationalReputationCampaign” ShawnArni&CallahanCreek Children’sMercyHospitalsand

Clinics KansasCity

1st “MUChildren’sHospitalMove”(Tie) PublicRelationsandMarketing UniversityofMissouriHealthCare Columbia

2nd “21stAnnualAmerica’sHealthRankingsReportonStatePublicHealth:IntegratedPublicRelationsPlan”

Biotechnology&HealthcareCommunication

Fleishman-Hillard,Inc. KansasCity

Special Purpose Publications

$5,000 or Less

1st “SchoolOutreachBrochures”(Tie) DonnaDalessandro&BJCSchool

Outreach BJCHealthCare St.Louis

1st “StoriesFromtheStorm”(Tie) SSMHealthCare-St.Louis2nd “2010WishList” TelisaHassen Children’sMercyHospitalsand

Clinics KansasCity

Greater Than $5,000

1st “2011Calendar” RankenJordan—APediatric

SpecialtyHospital MarylandHeights

2nd “AscensionHealth10thAnniversaryBook”

AscensionHealth St.Louis

Video

$5,000 or Less

1st “SafetyMatters” CyndiFahrlander CarondeletHealth KansasCity

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2nd “BeyondtheBedside:TheStoryofAleahHolliman”

RankenJordan—APediatricSpecialtyHospital

MarylandHeights

3rd “T.J.ontheMoveVideos” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

Greater Than $5,000

1st “PinkUpCapeVideo” SaintFrancisMedicalCenter CapeGirardeau

2nd “ANewEra” SoutheastHEALTH CapeGirardeau

3rd “HealthSenseTV” MarketingandPlanning CoxHealth Springfield

Writing

Written for Employee/Physician Audience

1st “OurPeople:TheQuarterback” SSMHealthCare St.Louis

2nd “Nurse’sQuickActionPreventsaTragedy”

(Tie) RandyBerger CoxHealth Springfield

2nd “OurPeople:TheTriumphant(Tie) Nurse” SSMHealthCare St.Louis

Written for All Other Audiences

1st “IntheGame:CysticFibrosisDoesn’tSidelineJeffreyMullen”

PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

2nd “ThatisDedication” PublicRelationsDepartment UniversityofMissouriHealthCare Columbia

3rd “ABadCaseoftheZzzzzzzz…” JessicaM.Salazar Children’sMercyHospitalsand

Clinics KansasCity

2011

The Missouri Association for HealthcarePublic Relations and Marketing Announces the