The Migration to Digital Television in Europe: the response of Public Service Broadcasters.

The Migration to Digital Television in Europe

The response of Public Service Broadcasters

Roberto Suárez Candel

Journalism and Audiovisual Communication Dept.Pompeu Fabra University

Barcelona – Spain

Film and Media Conference Istambul Bilgi University 16-18/06/2006

Digital TV & Public Service Roberto Suárez

What is Digitalization?

What is Digital Television?

- Semantic problem

- Technological fact

- Driver for several transformation processes



Why should TV be digitalized?

- Real but “hidden” objectives

- A posteriori arguments

- Promises



Digitalization as a Transformation Process

- Technology

- Legislation

- Media Structure / Business Model

- Social Aspects



Digitalization in Europe

3 platforms

Terrestrial

Cable

Satellite+ IpTV

Asynchronic and Asymmetric process



Public Broadcasting Service in Europe

- Historical / Political Background

- Democratic / Cultural Tool

- Different managing / funding systems

HETEROGENEITY

Public Broadcasting Service in Europe

- National / European Market

- Monopoly / Free Competence

- Scope for its Remit





Digitalization boosts the ongoing debate about the Public Service Remit.

Digitalization implies new opportunities and challenges.



• Democraticising access to multi-channel television

• Maintenance of quality and diversity

• Access / Universal Service

• Internal / External restructuration

• Funding Mechanisms / Accountability

Main Challenges for PBS in a Digital Scenario



What are the Public Broadcasters really doing to face up the migration process?

Which role have they been assigned or adopted?



International comparative analysis as a strategy and methodology.

Objective: To find out the best practices and responses to the same questions at similar/different scenarios.



Branding / Business Model of DTT



40 channels



35 channels



20 channels + regional



Thank you!

Roberto Suárez

www.robertosuarez.es

[email protected]

Pompeu Fabra University

The Migration to Digital Television in Europe: the response of Public Service Broadcasters.

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