The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables It’s Not Just Pre-Cut It’s...
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Transcript of The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables It’s Not Just Pre-Cut It’s...
The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables
It’s Not Just Pre-Cut
It’s“Just” Cut!
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Grow your
business with the superior quality of
our fresh, pre-cut fruits and vegetables.
“Make Flavor and Freshness your
Competitive Advantage”
Foodservice Solutions from
G.O. Fresh
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Increasingly, foodservice professionals are taking advantage of value-added, fresh
products to increase sales and drive profits.
Put freshness into every serving! Serve G.O. Fresh
In a fiercely competitive industry, G.O. Fresh products are proven winners.
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Consumers demand healthful, natural, fresh food choices.
Most important product attributes influencing fresh produce purchases of US consumers
Source: FMI US Grocery Shopper Trends 2005
Attribute
Quality
Price
Organically Grown
Country of Origin
Percent
76
14
6
3
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
G.O. Fresh is an experienced leader in the fresh, pre-cut industry with an earned
reputation for quality, variety and reliability.
We help you open doors to new opportunities
and growth across all channels and retail formats.
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Food Safety is Job #1G.O. Fresh is committed to the
highest standards of food safety.
At every level of our organization, with every employee, in every phase of production, food safety is always our main concern.
With constant vigilance, testing, inspection, education and planning, we combine the latest science with advanced technology to deliver a clean, safe, fresh product that
we can be proud to label – G.O. Fresh.
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
The G.O. Fresh Partnership Strategy for Success
Helping Foodservice Operators and Distributors Succeed
• Market information and industry trends• Fair pricing• Timely delivery• Accurate order fulfillment• End-user product satisfaction• Differentiate your product line
• Fast, easy ordering• Knowledgeable sales team• Responsive customer service• New, innovative products• Strategic insights into consumer food trends
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
How We Help You Succeed• High quality product, all the time, every time • Superior taste and appearance• Largest selection of pre-cuts in the Midwest
(over 700 SKUs)• Daily, on-time delivery to our distributors by
dedicated G.O.Fresh drivers• Extensive selection of unique, specialty salads
and custom blends . . .
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Helping You Succeed (Continued)
• Wide variety of uniform cut sizes and styles• Quality Assurance technicians monitor safety and quality • Plant security, metal detection, HACCP, GMP, FDA inspections• Received a “Superior” rating by AIB International’s food safety audit • Regional processor delivers “just cut” freshness• Less shrinkage, better inventory control with “best by” dated packaging • Capture new business with fresh, healthful, colorful ingredients
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
G.O. Fresh quality, flavor andfreshness is unmatched.
Time-tested processesand extraordinary people . . .
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Operational excellence – perfected over years of experience, G.O. Fresh process efficiencies, wring costs out of production
Tsunami 100, the EPA-registered antimicrobial water additive from Ecolab, reduces dangerous pathogens
State-of-the-art equipment in a 45,000 sq ft facility
Long-time employees take personal pride in their work
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Skilled, experienced production team (average 11+ years of service)
Focus on core competencies
Attention to detail
Product-specific, unique packaging maintains optimal shelf-life
Strictly maintained 34°-36°cold-chain
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Year over year growth in the fresh,
pre-cut fruit and vegetable category
Today’s consumers want food choices that are:
• Safe
• Fresh
• Low-fat
• Flavorful
• Clean
• Natural
• Nutritious
• Exciting/colorful
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
• Consumers crave culinary experiences – it’s all about taste, texture and appearance
• Awareness of health benefits of natural foods• Concern over childhood obesity• Growth in up-scale dining• Desire for ethnic cuisines, “new” flavors• Growth in fresh snacks, small plates, center
of plate salads and light desserts
G.O Fresh satisfies consumer demands for fresh, natural goodness…
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
• Reduce food prep time
• Save kitchen & cooler space
• Reduce risk of injury
• Reduce waste removal costs
• Extend shelf-life
• Improve in-kitchen product safety and quality control
Why G.O. Fresh is the Smart Choice for the Back of House (Kitchen Impact)
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Smart Choice for the Front of House (Customer Impact)
•Always superior quality – best tasting, fresh and visually appealing
•Year-around availability
•Exceptional variety
•Perceived high-value, exciting menu items
• Improved food safety (lower risk of cross contamination)
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Smart Choice for the Bottom Line (Profit Impact)
•Control per-serving costs:Uniform portion controlRecipe standardization
•Stable food costs
•Pay only for 100% useable product
•Reduce equipment & maintenance expense
•Reduce labor costs & training
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Competing in a value-driven market
Plan A: Price• Cut kitchen staff to a minimum• Hold down wages, benefits, hours• Reduce overhead• Keep cutting costs
Plan B: Quality• Serve high perceived-value, high margin items• Create a signature menu with exciting new flavors• Build loyal following• Provide consistent product that never disappoints• Boost the average check size
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Responding to a Customer-driven Market
• Convenient serving sizes
• Tamper-proof, easy-to-use packaging
• Fresh, natural, clean, nutritious
• A "Healthy Indulgence"
G.O. Fresh introduces Garden to G.O.
Fruit and Vegetable Classics
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
Capture more market share with high quality, fresh, pre-cut fruits and
vegetables from G.O. Fresh
Cure the Common Menu
WithG.O. Fresh!
Cure the Common Menu
WithG.O. Fresh!
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797
2521 Hennepin Avenue East Minneapolis MN 55413 612-256-1770
2521 Hennepin Avenue East Minneapolis, MN 55413
1-800-328-0797