THE MIDFIELD GROUP MUCH MORE THAN A MEAT PROCESSOR

OUR STORY

The Midfield Group is a multi-faceted meat processing company built on solid farming foundations and embracing the values of life on the land.

It was these core values, an eye for livestock and faith in the fertile farmland of south-west Victoria which prompted Midfield founder Colin McKenna to enter into an arrangement with a local abattoir to process his livestock and offer it for sale in Melbourne in 1975.

This original arrangement proved fruitful and when the opportunity arose to purchase the municipal abattoir in 1988, Colin took a punt on the business.

Fast forward almost 40 years and The Midfield Group has grown to a company with multiple divisions and a major player in the domestic and export market, with beef, lamb, veal, mutton, goat and their by-products traversing Australia and the globe.

A MESSAGE FROM OUR MANAGING DIRECTORAs I sit in here in 2016 it’s hard to believe the growth of The Midfield Group.

From humble beginnings 41 years ago, we are now a company with more than 1500 employees. We export fresh to the world daily, with our products being consumed in more than 90 countries around the world.

We operate in a fluid global market, with market demands and access changing on a daily basis. Our vibrant and progressive sales and marketing team keeps a finger on the pulse of markets around the world, allowing us to grow and strengthen our product base.

We are a diverse operation with a strong and innovative team of employees that are the backbone of our operation. Their attention to detail, devotion and hard work has made it possible for product processed at our Warrnambool plant today to be in Victoria’s capital, Melbourne, tomorrow and on a supermarket shelf anywhere throughout the world the following day.

We now have offices Australia wide and internationally, but the heart of our operation is within Australia’s pristine Great South Coast region. Located on the shores of the roaring Southern Ocean, the fresh country air and lush green pastures of one of Australia’s prime agriculture regions means our prime beef and lamb is of excellent quality.

We continue to remain a 100 per cent Australian, family owned and operated company and look forward to working with you throughout 2016.

Colin McKennaManaging DirectorThe Midfield Group

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As Managing Director, Colin still plays a hands-on role, purchasing and evaluating livestock. The key staff members who have seen the company grow from its early foundations are still here, and the next generation of the McKenna family are playing pivotal roles in the Group’s day-to-day running.

Based in Warrnambool, in the heart of Victoria’s pristine Great South Coast region and one of Australia’s prime dairying regions, The Midfield Group is a self-sufficient organisation with control over its products from paddock to plate. The 100 per cent Australian, family owned and operated organisation is a proud supporter of the region where it is based and is involved in a variety of partner breeding programs with local farmers designed to cement supply and support local industry. This relationship with the farming community and our years of experience mean you can always be assured of quality when you deal with Midfield.

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O verseeing its pr oducts fr om paddock t o plate...

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Our processing division is known as Midfield Meat International. Based in Warrnambool, the heart of one of Australia’s prime dairy regions, it boasts multiple internationally recognised, state-of-the-art abattoirs and has one of Australia’s largest capacity meat processing plants on a single shift basis. These processing plants are a hive of activity every day, with dozens of trucks arriving with quality beef and lamb sourced from the lush green pastures of the Great South Coast, destined for the international marketplace.

Our processing division is underpinned by our expansive pastoral operations, which provide an essential support role for our operation and guarantee continuity of supply.

One of Austral ia’s largest capacity meat pr ocessing plants...

OUR PROCESSING

The Midfield Group grows, processes, packages, purchases and transports a range of beef, lamb, veal, mutton and their by-products throughout the world. We cater for Halal markets by producing a range of chilled and frozen primal cuts, carcasses and associated red and green offals.

Our independent export trading arm trades fresh and frozen beef, lamb, veal, mutton, goat, chicken and offal worldwide, while our domestic trading division distributes beef, lamb, pork, chicken, seafood, offals, trim, game meats and other processed and manufactured meats in Australia.

Our hides and skins are free from tick and brand scars, recognised for their quality and exported worldwide for further processing and the manufacturing of products. We also produce products utilised in cheese making, cosmetics and pharmaceuticals, including cancer research.

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OUR PADDOCK TO PLATE PHILOSOPHYGuaranteeing the quality of our product is not something we take lightly, which is why our paddock to plate philosophy is such a success. We take a holistic approach to our business and are actively involved in our product’s journey from the farm to the family table.

Our extensive pastoral operations and relationship with those that live on the land allow us to breed excellent stock destined for the global marketplace. Our own properties total more than 18,000 acres and are based in one of Australia’s finest agricultural regions, with the lush green pastures and fresh country air enabling us to produce some of the finest beef and lamb the world has ever seen.

After keeping a keen eye on our stock, feeding them and caring for them, we use our own trucks to transport them from the farm to our processing plant. After processing according to world-class, stringent quality specifications we package on site before our trucks once again carefully transport our product destined for the end user.

ush green pastures and fresh country air...L

246 Beef Succulence from start to finish246 beef incorporates a delicious range of premium beef cuts raised on the lush green pastures of Victoria’s Great South Coast region. The 70-day grain assisted, free range yearling beef makes 246 the natural choice.

246 LambSucculence from start to finishAn extension of the renowned 246 chilled carcass brand, 246 Lamb is sourced from the pristine green pastures of southern Australia. 246 products are HGP free and slaughtered using traditional Halal methods. The range includes lamb legs, racks, shoulders, shanks and loins.

SUCCULENCEF R O M S T A R T T O F I N I S H

Standing the test of timeHomestead beef is tasty, tender, lean and juicy. This Halal-slaughtered range incorporates a variety of cuts recognised for their flavour and quality.

Taking wholesome Aussie beef and lamb to the world since 1975For more than 30 years the Midfield brand has been processing and distributing meat and associated products to local and international markets. Midfield supplies quality beef, veal, lamb and mutton, offal and associated products, as well as numerous international delicacies.

Taking wholesome Aussie beef & lamb

to the world since 1975

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OUR BRANDS

We produce a range of quality Australian meat brands and pride ourselves on consistency and superior quality, whether products are destined for a local butcher, top restaurant or international marketplace. All Midfield brands feature quality Australian produce; renowned around the world for its delicious flavour and superior quality – attributes that come from the clean, green environment of our prime agriculture regions.

A cut aboveA superior Halal-slaughtered beef product that is lean, tender, juicy and full of flavour. Southern Grande beef is the perfect combination of taste and tenderness.

Meat with distinctionMerri Valley lamb sets the standard for superior Australian lamb products. Slaughtered using traditional Halal methods, it provides the perfect combination of tenderness and flavor.

Lamb with distinction

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As nature intendedUnion Station encompasses the finest quality premium beef and lamb, farmed to the world’s highest standards and hand selected for your enjoyment from the lush green pastures of Australia’s own Union Station.

PREMIUM AUSTRALIAN GRASS FED & FREE RANGE PRODUCTS

As nature intended.

OUR QUALITY

We operate within some of the toughest quality assurance frameworks in the world, and we do so with pride.

Our processing plants are Halal accredited. We operate a strictly controlled, government-supervised Muslim slaughter program and a Meat Safety Quality Assurance Program incorporating world-recognised HACCP principles for the production of wholesome products for the global market.

These products are audited by the Department of Agriculture and Water Resources (DAWR) and Aus-Meat. We also operate a NATA accredited laboratory on-site – overseen by qualified microbiologists – and provide our processing staff with intensive training and thorough quality assurance guidelines.

For t he pr oduct ion of who lesome pr oducts for t he gl obal mar ket...

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OUR GLOBAL REACH

From humble beginnings and local foundations we are now a company with global reach. We are continually expanding our global markets, distributing produce fresh to the world daily.

We export our range of products to more than 90 countries, including major markets such as the USA, Middle East, Japan, China, Singapore and Russia and more remote locations such as Ulaanbaatar, the Mongolian capital.

Midfield product can be found on a supermarket shelf across the world just 48 hours after being processed at our Warrnambool plant.

To cater for our Halal markets we produce a range of chilled and frozen primal cuts and associated red and green offals, in addition to our range of chilled and frozen carcass products.

We are currently expanding our operations with the construction of a milk processing facility, which will convert local milk to powdered milk and begin exporting to the global marketplace from late 2016. We are a company wit h gl obal reach...

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OUR PASSION

We are passionate about supporting the community that supports us – and it’s a responsibility we take very seriously. That’s why we play a pivotal role in the region’s day-to-day life, proudly supporting a number

of local community groups and organisations.We actively support community groups and local charitable organisations and you will regularly see Midfield team members participating in local events, volunteering their

time at fund-raising initiatives and supporting worthy causes through the donation of goods, services and funds.

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OUR PROMISE TO YOU

At The Midfield Group we are committed to providing you with superior products at all times. Our meat and associated products will always be of the highest standard, with stringent quality assurance principles in place and regular reviewing of the methods we use across all facets of our business.

We are committed to reducing our environmental footprint, through the development of new technologies and the use of sustainable farming initiatives. Animal health and wellbeing is at the forefront of our day-to-day work ethic and sustainability is integral to our business ethos; we reinvest in education, training and the long-term future of our community on a daily basis. At The Midfield Group we will continue to grasp and actively seek out new domestic and export opportunities, to maximise our success and enhance the secure environment we offer our employees and their families. Our supply chains are supported and encouraged to grow – after all, our community and our employees are the backbone of our business. We are a local company with global reach and our promise to you is we will continue to strive daily to be the best we can be.

Wil l always be of t he highest standard...

THE MIDFIELD GROUPCnr Scott Street & McMeekin Road, Warrnambool 3280 Victoria AUSTRALIA

PO Box 412, Warrnambool 3280 Victoria AUSTRALIA

TELEPHONE +61 3 5563 4444 FACSIMILE +61 3 5561 5150EMAIL midfield@midfield.com.au

www.midfield.com.au