The Metallurgical Industry, Steel market Forecasts for the future Sanjay Samaddar CEO & Chairman of...
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Transcript of The Metallurgical Industry, Steel market Forecasts for the future Sanjay Samaddar CEO & Chairman of...
The Metallurgical Industry, Steel marketForecasts for the future
Sanjay SamaddarCEO & Chairman of the Board, ArcelorMittal Poland
Katowice, 18th May 2011
Europe in the scheme of world economics
We live in a “Two Speed World” Real GDP Growth Forecast 2011-2012
Different speed of advanced and emerging & developing economies growth GDP to grow by 2.5% and 6.5% respectively
© IMF April 2011 Source: World Economic Outlook
Percentage Growth
3
BRIC countries GDP… …will continue to grow faster than G7
Source: GS Global ECS Research, 2010
By 2020 it is expected that BRICs to account one third of the global economy (in PPP terms) and contribute about 49% of global GDP Growth*
*Goldman Sachs May 20104
Global annual steel production will grow from 1.4 billion in 2010 to 2.3 billion tonnes in 2020. This growth will entirely be generated outside Europe, most of it in emerging economies, with an increase in CO2 emissions in the range of 2.5 billion tons in the global steel sector.
Post crisis …Europe is the No #2 steel producer in the world
World Steel Production 2010
Steel Production
World: 1, 414 MT
Asia: 898 MT
EU 27: 173 MTSource: World Steel Association
5
(Source: EUROFER, 2011)
Challenges for Europe…
The “Global” Challenge
80% Growth in emerging economy
Resources scarce in Europe
21% CO2 reduction versus 2005 needed in
10 years
Oil and Natural Gas depletion in 2050
High productivity ambition
Flexibility and Volatility
Low Inventory
Low Lead Times
Customer oriented products
FOCUS on EXCELLENCE
ATTRACT THE BEST AND BRIGHTEST PEOPLE
McKinsey, 2010
7
8
Resources will be scarce in Europe
Pricing of Raw materials no longer driven by
European consumption 8
9
Oil Price Could Limit Economic Growth
“Green” strategy is the only way to preserve growth9
The Climate Change ChallengeSteel industry as part of the global CO2 emission picture
• Today, the steel industry is responsible (directly and indirectly) for 6% of the world’s CO2 emissions and will be 8% in 2030 if no actions are taken.
• Effective abatement policies will lead to huge costs for industry and society.
Emissions 2005 46GtCO2eq/y
16%
14%
18%
18%
15%
6%
6%
5%4%
Source: McKinsey: Pathways to a Low-Carbon Economy
21% of total emissions
Emissions 2030 (BAU) 70GtCO2eq/y
10% 6%
8%
8%
6%
18%
18%
16%
11%CementChemicalsIron & SteelPetroleum & gasTransportBuildingsOtherAgricultureForestry
**
*
*
**
**
*
*
*
* dark part refers to indirect emission
of power generation linked to each
activity
28% of total emissions
10
European industrial policy… …requires a strong coordinated appraoch
11
Climate ChangeImpact of EU ETS / 2050 Roadmap
EU ETS Benchmarks agreed in December 2010 not
to grant 100% free allocations notwithstanding
carbon leakage status of steel sector
Carbon leakage will be a reality for the steel
sector as allowance shortages will exist in EU
ETS III
EU Commission 2050 Roadmap for Low Carbon Economy suggests higher GHG emission reduction target (80%)
Currently available technologies in the steel sector do not allow further reduction of CO2 emissions the EU ETS system is not an incentivizing but a penalizing system
12
Energy market
Need for a market that is capable of delivering competitive prices adapted to steel industry needs 13
Commercial Policy and R & D
14
SummarySteel industry faces several challenges
Mitigations•Adequate market intelligence and trading capability need to find value-generating niches
•Implementation of varied sourcing and sales models flexibility:
Raw-material sourcing optimization
Capacity & Inventory management
High level of end-to-end value-chain
•Long term adaptive strategy diversified-capacity networks, resource adaption and lean management, cutback and subsequent use of external services
•Focus on innovation (R&D): improving profitability and fueling growth
•Rigid system quality
Challenges• Unpredictability of the market
• Volatility of raw material prices
• Climate Change responsibility CO2 allowances
• Increasing energy costs
• Shift of consumption and production from traditional to emerging markets
• European competitiveness threatened by lack of level playing field
• Risk of sudden import surge from outside EU
Source: BCG Dec 2010 15
Copyright © ArcelorMittal Sanjay Samaddar 16
Thank you!!!