THE META-EXPERIENCE OF (MEDIA) ART Activating the Archive RENEW | New Imagery | 11.10.2013

Florian Wiencek Jacobs University Bremen

DIGITAL HERITAGE DATA

REPRODUCTION / RECONSTRUCTION OF ART & CULTURAL ARTIFACTS

Google Art Project – High Resolution Image of the drawing “Two Public Sculptures” (Andrea Zittel, 1999, MOMA)

REPRODUCTION / RECONSTRUCTION OF ART & CULTURAL ARTIFACTS

Digital Reconstructions produced in the course “Digital Cities”, Jacobs University / Duke University, Spring 2013

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C B A: Digital 3D model created by a student using Google Sketchup . B: Colored 3D point cloud image acquired with laser scanning technology, courtesy of Andreas Neuchter (Jacobs U). C: Development of the St. Catherine district over time created by students in Google Sketchup. Source: Timothy Senior.

REPRODUCTION / RECONSTRUCTION OF ART & CULTURAL ARTIFACTS

Photogrammetry for the Alife Arch Project, Joe Williams & Kiki Fox, Spring 2012; Duke Wired! Labhttp://www.dukewired.org/project/the-alife-arch/

Apostles Photogrammetry in 123D Catch, class “Museum Inside-Out”, Duke University, Spring 2012. Image courtesy of Mark Olson.

Photogrammetry as method of digital reconstruction

DIGITIZATION •  we move beyond the mere exhibition- and cult-value (Walter

Benjamin) of a cultural object towards its manipulation value (Jos de Mul 2009)

•  interaction and behaviour determined by software and its interfaces (Manovich 2013)

DOCUMENTATION •! Documentation translates a (ephemeral,

timebased, process-based, experience-based) project into data about the project and meta-data, or in short into information.

•! documentation as embodiment of memory of the project until its re-realization (Jean-Marc Poinsot)

•! formal vs. informal documentation

botaniq.org: „A-Volve“ (1994) by Christa Sommerer and Laurent Mignonneau, documented by Isabella Haaf

Screenshot of the detail view of “A-Volve” (Christa Sommerer & Laurent Mignonneau, 1994) of virtualart.at

DATABASE & CULTURAL LEARNING

ARCHIVES, COLLECTIONS, DATABASES

IDEA OF THE NETWORK

Screenshot of the V2_ Knowledge Base

CRITICAL MEDIATION OF ART

Production of new knowledge with the visitor instead of reproduction of existing knowledge.

Fostering the engagement of the visitor with the item on display and his/her own interpretation.

PARTICIPATORY MUSEUM

Goals

Carmen Moersch (2011)

Nina Simon (2010)

Participatory design is about the people.

Museum space as a space for social experience, facilitator for meaningful interaction with the artistic projects and with other visitors.

Goals

CO-CREATIVE KNOWLEDGE GENERATION

CONTEXT

ONLINE + LOCATIVE

MAKING DATA ACCESSIBLE / RE-USABLE / DISCOVERABLE

“BEING OF THE WEB, NOT ONLY ON THE WEB” (SEBASTIAN CHAN)

cooper-hewitt.org

ART GENOME PROJECT

artsy.net

related art search

CURATED CONTEXT

ONLINE EXHIBITION

Google Cultural Institute – Online Exhibition “Recalling the Lost Neighborhoods”

GUIDED TOUR GAMA-WIKI

wiki.gama-gateway.eu/

CO-CREATIVE KNOWLEDGE GENERATION

BUILDING NETWORKS

Meta-Image Project as part of Prometheus Bildarchiv (prometheus-bildarchiv.de); Source: http://www2.leuphana.de/meta-image/Anleitungen.php

COLLABORATIVE EXHIBITION / MAPPING

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EXPERIENCING ART & CULTURE IN THE METAVERSE

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EXPLORATION OF EXHIBITION / GALLERY CONTEXTS

Google Art Project – Indoor Street View of MOMA depicting an installed video installation in its exhibition context at the time of exposure

VIRTUAL REENACTMENT

VR - Reenactment of Valie Export & Peter Weibel – “Tapp & Tastkino”, Secondlife Eva & Franco Mattes, 2007, 0100101110101101.org/

AUGMENTED REALITY

AR-Tour: Jan Rothuizen: This Is Not A Church (2010) Source: http://www.stedelijk.nl/artours/artours-app/jan-rothuizens-nieuwe-editie-van-zijn-this-is-not-a-church-tour

Sander Veenhof & Mark Skwarek: Exhibition “WeARinMoMA” (2010) (Source: www.sndrv.nl/moma/)

"Banksky in MoMA" re-enactment Photo: Will Pappeneheimer Source: http://www.sndrv.nl/moma/?page=photos

GALLERY ONE CLEVELAND MUSEUM OF ART

Images courtesy of Local Projects and Cleveland Museum of Art

multimedia guide

http://nasher.fluxguide.com

Photographs: Nasher Museum of Art, J Caldwell

Digital Mediation in the Exhibition “Eat, Pray, Weave” Nasher Museum of Art at Duke University, 15.09.2012 – 13.01.2013

DIGITAL CITIES – FINAL PRESENTATIONSISIS 380S, Spring 2013, Duke University, Department of Art, Art Histories & Visual Studies – Instructor: Florian Wiencek

!"#$%&"#'$()*$+,--./Bring your mobile device!

"0102.034056457$890$:;<=>?94578:5$@AB0$C:80;Daniel Chander, Rebecca Dickerson, Brianca King':6>84:5, Corner N Corcoran Street / E Chapel Hill Street

=C#D&EMichael Di Nunzio, Madeleine Clark, Eleanor Mehlenbacher, Michael Koh':6>84:5, Roney Street, Durham Brazing and Welding Works

%$@>F$:5$890$G:H>66:$G3>4;Jenny Kuo, Rebecca Lai, Yu Zhou Lee':6>84:5, American Tobacco Campus,Blackwell Street

I008457.:458, Corner N Corcoran Street / E Chapel Hill Street, Durham, NC

DIGITAL CITIES DUKE U / JACOBS U, SPRING 2013

Left: starting page of “A Day On The Tobacco Trail”, by Rebecca Lai, Jenny Kuo and Yu Zhou Lee; Right: Eleanor Mehlenbacher demonstrating “Whisp”.

META-EXPERIENCE

•  meta is used in the sense of “abstraction” and “about” (see http://en.wikipedia.org/wiki/Meta)

•  re-experience vs. new experience on the basis of cultural data

QUESTIONS? YOU WANT TO FOLLOW UP? GET IN CONTACT!

Email: florian.wiencek@googlemail.com Twitter: @austrianflow www: www.florianwiencek.com