the medium or the message
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The Medium or the Message? How to integrate social media into communications campaigns Mark Lowe, Third City, at the CIPR Social Media Conference 2012
Transcript of the medium or the message
![Page 1: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/1.jpg)
SHARETHIS
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
SUPPORTED BY
![Page 2: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/2.jpg)
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Mark LoweThird City
the medium or the message?
![Page 3: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/3.jpg)
The medium or the message
![Page 4: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/4.jpg)
![Page 5: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/5.jpg)
Why does Flora spread?
• Quirky• Authentic• Social value• Works in the real world
![Page 6: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/6.jpg)
How the rules have changed
• Speed• Power• Reach
![Page 7: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/7.jpg)
How they haven’t
The message is king
![Page 8: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/8.jpg)
It starts here
![Page 9: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/9.jpg)
Technology can help
![Page 10: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/10.jpg)
Understand new platformsdon’t be ruled by them
![Page 11: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/11.jpg)
Facebook:Visual, Community, Social, CSR
Twitter:News, advocacy,
customer service
Pinterest:Design, Retail
![Page 12: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/12.jpg)
This man was wrong
![Page 13: the medium or the message](https://reader035.fdocuments.in/reader035/viewer/2022062510/545b541ab1af9f97118b4654/html5/thumbnails/13.jpg)
Thanks
Third City
thirdcity.co.uk
twitter.com/third_city
Pinterest/thirdcity