Media Transformation: The Transfer of Media Characteristics Among Media
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Transcript of The media
SOCIAL MEDIA
In the house of Mr and Mrs Spouse
he and shewould watch teevee
and never a wordbetween them spoken
until the daythe set was broken.
Then “How do you do?”said he to she,“I don’t believe
that we’ve met yet.Spouse is my name.
TEE
VE
E
What’s yours?” he asked.“Why, mine’s the same!”
Said she to he,“Do you suppose that we could be --?”
But the set came suddenly right about,and so they never did find out.
EVE MERRIAM
(1916-1992)
16.8.2011
THE WORLD OF SOCIAL MEDIA IN 2011 All the statistics, facts and figures
We
wan
t to
Do you read any papers? Do you watch the news on TV?
Do you read/view the news on the Internet?
14.8.2011
MEDIA BIASTO HAVE A BIAS AGAINSTTO BE BIASED
1. Who created this message?2. What creative techniques are used toattract my attention?3. How might different people understandthis message differently?4. What values, lifestyles and points ofview are represented in, or omittedfrom, this message?5. Why is this message being sent?
http://www.medialit.org/pdf/mlk/02_5KQ_ClassroomGuide.pdf
THE MEDIA are changing…
Do you make the news?
hayleywatson.wordpress.com/.../
Social media? What is it?
http://www.commoncraft.com/
WORDS in the MEDIA
• Anchorperson, television newscaster, television reporter, TV newsman, TV reporter - someone who reports news stories via television
• BUILD YOUR OWN VOCABULARY RECORD
• Use the freedictionaryonline
• Read and listen: http://www.bbc.co.uk/worldservice/learningenglish/language/wordsinthenews/
News report• Noun 1.news report - a short account of the news; • "the report of his speech"; "the story was on the 11 o'clock news"; "the account of his speech
that was given on the evening news made the governor furious"• write up, account, report, story• news - information reported in a newspaper or news magazine; "the news of my death was
greatly exaggerated"• newsletter, newssheet - report or open letter giving informal or confidential news of interest
to a special group• bulletin - a brief report (especially an official statement issued for immediate publication or
broadcast)• communique, despatch, dispatch - an official report (usually sent in haste)• urban legend - a story that appears mysteriously and spreads spontaneously in various forms
and is usually false; contains elements of humor or horror and is popularly believed to be true
• exclusive, scoop - a news report that is reported first by one news organization; "he got a scoop on the bribery of city officials"
ColumnA column is a recurring piece or article in a newspaper, magazine or other publication.
Columns are written by columnists. What differentiates a column from other forms of journalism is that it meets each of the following criteria:
It is a regular feature in a publicationIt is personality-driven by the authorIt explicitly contains an opinion or point of view
Types of columnsAdvice columnCritic reviewEditorial opinionGossipHumorFood columnMusic column free dictionary online
NEWS REPORT
Brief piece of writing giving factual informationFormal and impersonal in style
• HEADLINE – short and eye-catching• Introductory paragraph – summarises the event• Main body – relevant information; people’s
reactions and opinions; (use direct speech)• Conclusion – significance of event; future action
• It's the only way we'll ever get to hear many of the stories ignored by the mainstream media.