THE MEDIA ACADEMY3 STORYResearch

Quick questions• Can anyone name an employability skill?•  •  • What do you think professional identities are?•  •  • Who knows what they want to do at college and beyond?

Employability

Reasons for research

•Observations of students who have worked ‘professionally’

•The opportunity for ‘academic’ students to develop ‘employability skills’ or ‘professional identities’ seemed limited

A new learning environment

• Working on live briefs as a separate enrichment activity links a ‘real’ working environment with a programme of study

Benefits

• Development of professional identities

• Development of employability skills

• Increased self-confidence

Why?

• All benefits can help aid progression to employment or university

• Developing professional identities can help you make decisions about career and academic paths

• Employability skills help you develop attributes which help you learn and increase your confidence socially or in a workplace.

Student experiences• http://www.youtube.com/watch?v=E6e45B5SCPg