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The Marketing Mix - Is Google God?
14
The marketing mix Is God? Simon Beer / Digital Director
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14-Sep-2014 -
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At a breakfast club event we talked about the traditional marketing mix (think radio, newspaper, TV) - This presentation then picks up with digital and looking at how Google has influence and tools in this arena. There are a multitude of Google products that can compliment your marketing mix and we looked at a few of these. The presentation title also opened a more philosophical debate about the presence, growth and depth of Google that we touched on towards the end. We'd love to know your thoughts on this (philosophically or marketing orientated!). Find us on twitter @bigwavemedia, LinkedIN or (umm...) Google+
Transcript of The Marketing Mix - Is Google God?
The marketing mixIs God?
Simon Beer / Digital Director
Founded 1998. 53K employees. Worth $287bn. Top 5 Global Brand
Search
Source: Forbes
Image sources copyright: google.com & vanityfair.com
Founder: Larry Page Founder: Sergey Brin Server: Cooling pipes
1.1m sq ft: GooglePlex
70 offices: 40 countries
MISSION STATEMENT ”organize the world's information and make
it universally accessible and useful"
Worth: $287bn
Unofficial: don’t be evil
The marketing mix
Product Price
Placement Promotion
Traditional marketing
Newspaper
Radio
Directories Outdoor display
Direct mail
TV Print
Research Purchase
Google search1bn+ Q’s a day
67% web users (US)SEO born
Google Webmaster Google AnalyticsSemantic search
Content – Blogger, G+
Google Adwords96% of Google revenue80% net users reached3 top spots = 40% clicks
Target at intentIdeal niche target
Low cost
Google maps1bn monthly users
Most used app - 54%Street view in 57
countries5m miles of images
Google PlacesDirections
Sources: ComScore, Google, Vocus
Google +300m monthly users6.95% traffic growthAccount integration
Search influenceSEO value
Google apps425m Gmail users5m+ businesses50m app users
Cloud basedLow cost
Google for nonprofits
Android1bn+ activationsLaunched 2007
48bn app ↓Largest phone book
Company appsGoogle apps
Website optimis
er
Google sites
forms
alerts Googl
e trends
Blogger
Groups
Forms
Google analyti
cs
Hangouts
Googlegrou
ps
Google Adwords
Merchant
Webmastertools
Chrome
goo.gl
Google Marketing tools
YouTube
Translate
Google +Calendar Search
Submit your site to Google
Share data/Calendar in the cloud
Setup a blog
Host a webinar
Run a pay per click campaign
10 marketing tools to try now…
Setup Google alerts
Setup your Google Places
Setup a Google+ profile
Create goals in analytics
Setup monthly analytical reports
1bn Android activations
Christianity Google2.1bn Christians worldwide
Omniscience – all knowingBig data + trends
(900,000 servers, 1bn devices)
So, is Google God?
1m bibles sold per annum
$150bn revenue in 2013 (Catholic church. Source: Economist)
Omnipresence
365bn google searches per annum
$57bn revenue in 2013(Source: Google)
181 countries / 146 languages
The next step?
Moon-shot: CalicoA new company to focus
on health and well-being, in particular the challenge of aging and
associated diseases.
blog.bigwavemedia.co.ukgoo.gl/k1ydkL
