TRAINING

WORKSHOPS

NEW SKILLS

CIPD

ISO9000

INVESTORS IN PEOPLE

SEMINARS

IN-HOUSE TRAINING

PROFESSIONALQUALIFICATIONS

FACE-TO-FACE

WEBSITE

DATA MININGWEBINAR

DEMOGRAPHICS

DATACAPTURE

PROFILING

DATA PROVIDERS

CORPORATEPARTNERSHIPS

STAFFTRAINING

VIRTUALTEAMS

TEAMBUILDING

TESTIMONIALS

CUSTOMERREVIEWS

CUSTOMERSERVICES

CATEGORYINSIGHTS

BROCHURES

FIELDMARKETING

NETWORKEVENTS

CONSUMERINSIGHTS

THOUGHTLEADERSHIP

PAY-PER-CLICK

SMO

SEO

ADSENSEON-LINE DISPLAY

SOCIALMEDIA

MICROBLOGGING

VIDEOCONTENT

SOCIAL BOOKMARKING

FILE SHARING

REVIEWS

PARTNERSHIPS

INSTANTMESSAGING

E-BOOKS

EMAIL

GEOMAPPING

FLASHMOB

GEOLOCATIONSERVICES

PHOTO SHARING

VIRALYOUTUBE

RSS

LIFE CASTING

PODCASTS

STRATEGICALLIANCES

LIVE STREAMS

AFFILIATE

TWITTER

MOBILE

LINKED IN

SKYPE

WIKIS

QR Codes

REFERRALS

SPONSOREDLINKS

CMS

E-MAIL

VIRTUAL

APPOINTMENTSETTING

MARKETRESEARCH

PRESS

MOBILEAPPLICATIONS

IN-APPADVERTISING

PLACED ARTICLES

PRESS RELEASES

STORIES

CORPORATE SOCIALRESPONSIBILITY

COMMENT& OPINION

MEDIA RELATIONS

AWARDS

MEDIA TRAINING

CASE STUDIES

DATASOURCES

SINGLECUSTOMER

VIEW

FACEBOOK

SCREENCASTING

DIRECTMAIL

E-COMMERCE

CUSTOMERFEEDBACK

BEHAVIOURAL

AUDITING

CRM

FREEMIUM

TEAM

STRATEGICALLIANCES NETWORK

MARKETING

marketing-map.co.uk

SPONSORSHIP

DIRECTORIES

POINT OF SALE

POINT OF PURCHASE

MPS / FPS

CONSUMER CREDIT ACT

PCI COMPLIANCE

MRS (MARKET RESEARCH)

TPS / CTPS

FINANCIAL SERVICES (FSA)

VERISIGN

ABC AUDIT

NEWSLETTER

GAMING

FLY POSTING

ROADSHOWS

VIDEOCONFERENCING

PRESENTATIONS

iPLAYERS

RADIO

PRODUCTPLACEMENT

PROMOTIONALGIVE-AWAYS

MAGAZINEINSERTS

NEWSPAPER

ADVERTORIAL

EDITORIAL

TRADE PRESS

ADVERTISEMENTS

CATALOGUES

TRADE MAGAZINES

WHITEPAPERS

GUERRILLA AFFILIATE

ANALYTICS

CONFERENCES

PUBLIC SPEAKING

LIVE SEMINARS

TELE-SEMINARS

HOSPITALITY

TRADE MISSIONS

PRODUCTLAUNCH

CELEBRITYENDORSEMENTS

FAX

PROMOTIONS

FEEDBACK FORMS

SMS

VOUCHERS

MULTI-LEVELMARKETING

COMPETITIONS

MEMBERSHIPCLUBS

ASSOCIATIONS

CORPORATECULTURE

CINEMA

BUSINESS NETWORKING

ADVERTISING

DATABASE

DIRECT

DIGITAL

EVENT

RELATIONSHIP

Marketing Routes How to use this map

TV

The Marketing Map

B2B

CM

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B2B CM, Aled House, Lakeside Business Village, St David’s Park, Ewloe, Flintshire. CH5 3XA

info@b2bcm.co.uk b2bcm.co.uk 0845 345 0545 twitter.com/b2bcm

twitter.com/TheMMap

The Marketing Map is a tool to help plan your marketing communications strategy. The map isn’t designed to cover every available connection point, instead it provides an overview to help you understand which platforms are most relevant to your business.

If you are unsure where to start then focus on the platforms you currently use and follow their lines to see which other marketing channels are closely related.

Remember, the choice of channels should reflect your communication objectives and the audience you are communicating with.

BILLBOARD

LEGALCOMPLIANCE

RECOMMENDATIONS

PUBLICRELATIONS

WORD-OF-MOUTH

EXHIBITIONS

TELESALES

Branding

GOOGLE

TELEMARKETING

DATA ENTRY

Created by B2B CM