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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The marketing audit: Five decades later Rothe, James T;Harvey, Michael G;Jackson, Candice E Journal of Marketing Theory and Practice; Summer 1997; 5, 3; ABI/INFORM Complete pg. 1

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The marketing audit: Five decades laterRothe, James T;Harvey, Michael G;Jackson, Candice EJournal of Marketing Theory and Practice; Summer 1997; 5, 3; ABI/INFORM Completepg. 1

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