The market is open

Be part of the season's no.1UK marketplace for home and gift

Volume sector opens 1 September 2018

autumnfair.com

The only way to see out the year... and plan for the nextThe most crucial home and gift marketplace of the season. Bringing together the right suppliers with thousands of UK and international retailers and buyers to discover the best new products, freshest ideas and trend-led inspiration heading in to the busy festive period between Christmas all the way up until Easter.

”“Autumn Fair ties in with the right buying cycles of the year. It’s important for us to come along and see new products in the homeware, gift and lighting sectors and to go and visit existing brands that we work with – as well as new ones! Deirdre McMahonBuyer, Bandon Co-op

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Home to the best the market has to offer

New to Autumn Fair 2018

A brand-new, experiential area at Autumn Fair, Global Handicraft brings artisanal handmade products with a story to the fore, highlighting the trend tracked by global trend forecaster WGSN since Autumn/Winter 2016/17.

à Global Handicraft

à Body, Bath & Home Fragrance à Brands of Chinaà Children’s Gifts, Toys & Gadgets à Contemporary Gift & Livingà Fashion, Accessories & Jewelleryà Gift Global Handicraft - NEW

à Greetings à The Light Showà Homeà Retail Solutionsà The Summerhouseà Volume & Housewares

With retailers continually diversifying their offering to keep their customers coming back, Autumn Fair offers scale across 14 show sectors and 5 halls of the NEC Birmingham. Allowing more people to see more products, and make more connections.

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”“Autumn Fair allows me to find the right products at the right price - our customers look for things that they cannot find in the mass market and that have unique selling points. Kathy LeeProduct Technologist, J D Williams

43%55%94%70%79%

NEW CUSTOMERS

EXCLUSIVITY

RELEVANT

POWERFULBUYERS

CRUCIAL

of attendees are new to Autumn Fair

of visitors revealed that Autumn Fair is the only show they attend in the buying cycle between April and September

of visitors said exhibitionsare an essential source of new suppliers and products

of visitors had a sole or joint purchasingresponsibility

of visitors revealed Autumn Fair is crucial to their business' success

OVER 24,000 VISITORSfrom a multitude of retail professions attended in 2017

A snapshot of the audience

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Visitors by company...

69%Retailer

9%Wholesale

6%Manufacturer

5%Agent/Distributor

5%Consultancy

6%Other

156 2535

32

From near and far...86 countries from 6 continents

Source: Visitor survey, Autumn Fair 2017

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Who will you meet?The Autumn Fair audience is as diverse as the products on offer. Independent retailers, big-budget multiples, garden centres, well-established internet retailers, start-up gift shops, convenience stores – the list is endless.

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Part of the communityWorking closely with recognised industry associations and trade publications allows us to extend our reach to prospective buyers across the retail community.

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Your Autumn Fair toolkitMaximise the visibility of your business at Autumn Fair. Take advantage of all the resources available that allow you to let your customers – old and new - know you’re at the show. Exhibitors who carry out a pre-show marketing campaign increase the quality of the audience to their stand by 46%*.

Digital promotionà Dedicated exhibitor web

profile showcasing your brand and products

à Opportunity for exposure through Autumn Fair social media channels

à Opportunity to be included in email promotion to 160,000 industry professionals

à Digital banners to promote your presence at the show

Printà Listing in the Little Black Book,

distributed to 50,000 industry professionals ahead of the show

à A profile in the official Autumn Fair Catalogue

à Listing in the handy at show A-Z

Pre-event & onsite supportà Insightful, supportive newsletters

on exhibiting best practice

à Personalised printed and digital show tickets for your customers

à PR support from our dedicated PR agency

à One-on-one assistance from our dedicated support team via live chat, email and on the phone

*Source: Study by Deloitte & Touche commissioned by CEIR (The Centre of Exhibition Industry Research).

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”“It’s brilliant. Loved the appointment planner and believe something like this is long overdue! 75% of appointments turned up so very happy with that! Ray DuffyCommercial Director, Mask-arade

The Autumn Fair Appointment Planner is a dedicated matchmaking tool to help you make personal connections with prospective buyers. Search, plan and set up meetings to connect with buyers you’re looking to do business with.

Access Search the Autumn Fair visitor database and zero-in on the key connections you’re looking for

Expert MatchesThe Appointment Planner will match and suggest potential buyers – no more missed connections

Time SavingPre-plan your meetings with key contacts before the show even starts

Increased ROIIncluded in your package with the aim of making your experience with us a successful one

1,180 meetingsoccurred at Autumn

Fair 2017 through the Appointment Planner

Appointment Planner

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Incredible digital exposureWith the world of retail working all-day, every day and accessible from everywhere, our digital platforms are making sure that your products are doing the same. Increasing your exposure and helping to extend the reach of your brand to the masses is something we do very well.

”“Autumn Fair is a great platform for us to be able to showcase our new collections. Handmade is our USP and it’s apparent that consumers are becoming more conscious of the quality and origin of product, which is something that we are very passionate about. Carrie ShapiroCreative Director, Carrie Elspeth

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Source: Autumn Fair 2017 Campaign, February – September 2017

14,960Instagram engagement

42,607Facebook

engagements

2,326,887Facebook reach

12,000+Instagram Followers

518,200Twitter Impressions

125,646 exhibitor list page views

853,745 website page views

159,677 website users

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”“Autumn Fair is a good platform for us to launch new products. It’s also the perfect time of year to capture the interest of buyers who are looking for quirky gifts for Christmas, just as stores are looking to change their stock for the season. Thomas O’Brien Director, Boxer Gifts

For more information contact the Autumn Fair team

T: +44 (0)203 033 2548 E: Autumn.FairSales@ascential.com

autumnfair.com/exhibit