Fisheries Standard Review - MSC | Marine Stewardship Council
The Marine Stewardship Council a brief introduction
8
The best environmental choice in seafood The best environmental choice in seafood The Marine Stewardship Council a brief introduction Patrick Caleo, Manager Australia and New Zealand 1
description
The Marine Stewardship Council a brief introduction. Patrick Caleo, Manager Australia and New Zealand. MSC at a glance. International not-for-profit organisation Technically a standard setting and ecolabelling body, not an advocacy NGO Operates and manages two standards - PowerPoint PPT Presentation
Transcript of The Marine Stewardship Council a brief introduction
The best environmental choice in seafood 1The best environmental choice in seafood
The Marine Stewardship Council
a brief introduction
Patrick Caleo,Manager Australia and New
Zealand
The best environmental choice in seafood 2
MSC at a glance• International not-for-profit
organisation• Technically a standard setting and
ecolabelling body, not an advocacy NGO
• Operates and manages two standards– Environmental standard for well
managed sustainable Fisheries– Traceability standard, Chain of
Custody
The best environmental choice in seafood 3
• Fisheries apply for certification on a voluntary basis
• Assessed against the MSC Standard by 3rd party independent certifiers
• Fish from successfully certified fisheries can then be marketed with MSC ecolabel
• MSC and its partners encourage businesses and consumers to choose MSC labelled products
• Leads to commercial advantages for certified fishers
• Creates incentives for other fishers
How the program works?
The best environmental choice in seafood
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
0
50
100
150
200
250
300
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
Fishery Participation incl tonnage
CertifiedIn assessmentTotalExponential (Total)Tonnage (current data)
Growing market for sustainable seafood
The best environmental choice in seafoodThe best environmental choice in seafood
Key figures:
11,000+ MSC-labelled products
4765 products in 12 months – averaging 400 a month!
More than 80 countries
Products have doubled EVERY year since 2004
MSC-labelled products 2011
The best environmental choice in seafood 6
• Singapore, Cold Storage to incorporate MSC labelled products into range
• Malaysia, Pacific West launch first ever MSC eco-labelled range for SE Asia
• Australia & New Zealand, 14 fisheries engaged, 115+ labelled products
• Thailand, 9 COC certified companies• Vietnam, 1 certified fishery, 5 COC certified
companies• Japan, 3 fisheries engaged, 320+ labelled
products• China, 210 COC certified companies
The best environmental choice in seafood
Growing interest in the region
The best environmental choice in seafood 7
Talking about sustainability• Making the most of certified products• Innovation and differentiation• Malaysian School Tour• Image of responsibility to the environment – CSR• Long term security of supply
The best environmental choice in seafood
Questions for you?
Ignoring the issue of costs what are some of potentials obstacles for the MSC in Asia?
Could Asian consumer be engaged positively on seafood sustainability ? Do they care?
Adoption of the MSC program has been driving strongly by retailer commitments in other parts of the world, do you predict a similar trend here?
