"The March to Mobile" at Hotelympia
7
The March to Mobile and the benefits Frank Reeves Co-Founder, CEO @AvvioTweets #HOT14 #hospacehub
description
Mobile Technology Presentation - Looking at how Mobile technology can and should be used and embraced by Hospitality businesses - both for Front-of-House/Customer Facing and Back-of-House efficiencies. Thanks to Frank Reeves and Avvio!
Transcript of "The March to Mobile" at Hotelympia
The March to Mobile and the benefits
Frank Reeves Co-Founder, CEO
@AvvioTweets
#HOT14 #hospacehub
Agenda
1. The Direction & Drivers of Mobile
2. Avvio Data Set for Mobile - 350 Hotels
3. Best Practices & Takeaways
The Direction and Drivers of mobile
Mobile is Growing, Desktop declining
Growth on queries in
Q4 2013 in the Hotels category 12% -6%
Desktop Queries *
+46% Smartphone Queries *
+64% Tablet Searches *
* Year on year within the same period
Google Report
The Avvio Data Set - 350 Hotels
50% Traffic coming from Mobile
Tablet traffic 30% higher
than Smartphone
9am - 5pm 4x more bookings than 8pm-10pm
pro-rata, overall traffic higher
in evenings driven by mobile
46days Lead in on Mobile vs. 61 on desktop
68% Conversion on Tablet vs. 30% on Mobile
compared to desktop conversion
87% Email now opened on Mobile
overall open rates are definitely dropping
Best Practices & Takeaways
Website
Responsive
Design
50% of all Traffic,
first point of contact
Marketing
Know your
audience
Mobile essential
to shopping & research
Conversion
Measure
Conversion KPIs
Continuous Testing
Don’t stand still
Cross Platform
Convergance
Device &
Channel
