The Map to More Sales Part 2 - The Message
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Transcript of The Map to More Sales Part 2 - The Message
You are asked the following question:
So what do you?
Without thinking: What is your immediate response?
Goals of the Value Statement
1: Capture the prospect’s interest
2: Differentiate you from the competition
CRAFT YOUR MESSAGE
• Your message is not your title
– My title is sales coach
• Your message states the results that a client can expect from working with you
– You will open more opportunities and close more sales
– You will have less stress
CRAFT YOUR MESSAGE• Your title
1. Benefit consultant2. Legal Shield Representative3. Personal Lines Representative
• Your message states the results that a client can expect from working with you1. I help employers minimize employee pressure for
increased wages2. I help take the stress out of signing legal documents such
as leases or offers to purchase and more3. I craft customized insurance solutions that provide you
the most comprehensive coverage at the lowest possible cost