The magic of the...

40
WE ARE A DREAM FACTORY - 2016 - Sweet Hair Catalog Version 2 The magic of the Irresistible Catálogo 2016 - 2º Semestre EN CC17.indd 1 07/04/2017 13:17:11

Transcript of The magic of the...

Page 1: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 1

WE ARE A DREAM FACTORY

- 2016 -Sweet Hair Catalog Version 2

The magic of the Irresistible

Catálogo 2016 - 2º Semestre EN CC17.indd 1 07/04/2017 13:17:11

Page 2: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

2 | Sweet Hair

We’re the most innovative cosmetics brand in the global market

Founded 5 years ago by Paulo Kazaks, a renowned Brazilian entrepreneur, Sweet Hair takes part on the life of many women who are passionate about the beauty universe. Exclusive high performance products for professional hairdressers that excites your five senses during the application process.

Current in 44 countries with head offices in Sao Paulo, Miami and Madrid.

The First Straightening Shampoo in the World is a biotechnology treatment which promotes the capillary fiber’s regeneration. Our cosmetics are inspired oncorporeal and facial treatments adapted for the hair. We also have a patentedcapillary reconstruction treatment with sound effect as it touchs the hair.

GET TO KNOW SOME OF SWEET’S CREATIONS WHICH CONQUERED THE WORLD

The magic of the Irresistible

Catálogo 2016 - 2º Semestre EN CC17.indd 2 07/04/2017 13:17:12

Page 3: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 3

HAIR STRAIGHTENING - HIGH IMPACT TREATMENT - BIOTECNOLOGY - NANOTECNOLOGY - COLOURING

HEAD OFFICE: SAO PAULO. INTERNATIONAL OFFICES: MIAMI AND MADRID.

Every product is manufactured while classical music plays and, on the finalprocess, they are directed to a chromo therapy room.

“THE DREAM FACTORY” IN SAO PAULO - BRAZIL

WE HAVE A 150 PRODUCTS PORTFOLIO DIVIDED IN:

WWW.SWEETHAIR.COM

Present on thebest salvons aroundthe world

sweethairbrasil sweetprofessional

Catálogo 2016 - 2º Semestre EN CC17.indd 3 07/04/2017 13:17:14

Page 4: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

4 | Sweet Hair

The First

Benefits

No formaldehyde

DO NOT ACCEPT COPIES

WE DEVELOPED THE ONE AND ONLY STRAIGHTENING SHAMPOO, COPIES CAN

HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

PATENTED PRODUCT

THE FIRSTSTRAIGHTENING SHAMPOO IN THE WORLD

Compatible with any chemical hair

International reports

Duration of 3 months

It does not damage the threads

Faster procedure

High performance results

Minimal use of application: 50ml

Catálogo 2016 - 2º Semestre EN CC17.indd 4 07/04/2017 13:17:19

Page 5: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 5

Before The First’s application, do a pre-wash with an anti-residue shampoo, to remove the impurities and oiliness, if necessary.

1º Wet the hair and, with a towel, remove the water excess from the threads

2º Shake the bottle and apply a minimum amount of 50ml of The First, according to the length and density of the hair. Go through all the thread’s length and make circular movements until you get a dense and abundant foam without much rubbing the scalp. NOTE: DO NOT ADD WATER TO MAKE FOAM.

3º Let it act for 20 minutes and rinse completely. Use a conditioner to detangle the hair if necessary.

4º Dry the hair 100%. Separate the hair in thin highlights and flat iron each highlight from roots to ends 5 to 7 times , in a temperature of 180ºC to 230ºC (375ºF to 450ºF). Doing slow and continuous movements.

STEP BY STEP

We recommend to pregnant women consult a doctor before use and only children over 12 years, with parental consent.

Remove the water excess from the hair in 80% with a towel and, if necessary, for more resistant hairs, use a blow drier.

MEDIUM QUANTITY PER APPLICATION

50ml- Short and Medium hair50ml to 70ml- Medium and Long hair70ml to 100ml- Long and Voluminous hair100ml to 150ml - Extra long and voluminous hairAdjust temperatura according to threads health!

Healthy hair 230ºC / 450ºFSensitized hair 180ºC to 200ºC/375ºF to 410ºF

IMPORTANT DETAILS TO BE SUCCESSFUL ON THE APPLICATION

APPLICATION ON PREGNANT WOMEN AND CHILDREN

SHORT

MEDIUM

LONG

EXTRA LONG

The product that revolutionized the world’s cosmetics market!

Catálogo 2016 - 2º Semestre EN CC17.indd 5 07/04/2017 13:17:29

Page 6: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

6 | Sweet Hair

The First

+

+

+

---

+

+---

+

++

+

+

-

---

-

+

+

++

--

-

-

UNDERSTAND HOW IT WORKS

The First is a shampoo composed by a blend of acids, which join the simple proteins of the hair. Through of the interaction with the heat source, it generates the straightening of the threads.The active ingredients that compose The First are organic acids that present themselves in a tridimensional form, interacting in the cortex, the internal structure of the hair.

The First Shampoo has affinity with the hair keratin and, through the acidity, promotes the denaturation of the protein. As this straighteningis not a permanent process and it does not break the disulphide bonds, it ensures the safety of compatibility to other chemical processes, and renaturation may occur (the hair returns to the normal structure from 6 to 9 months).

DENATURATIONof the hair without the breakage of the disulphide bonds.

SWEET HAIR INNOVATION, SAFER TOTHE CLIENTS AND THE PROFESSIONALS

THIOGLYCOLATE GUANIDINE SODIUM H COLORING DISCOLORATION FORMALDEHYDE CARBOCISTEINE LOVELYSWEET

THIOGLYCOLATE OK X X OK ∆ OK ∆ OK

GUANIDINE X OK OK ∆ X OK ∆ OK

SODIUM H X OK OK ∆ X OK ∆ OK

COLORING OK ∆ ∆ OK OK OK OK OK

DISCOLORATION ∆ X X OK OK OK ∆ OK

FORMALDEHYDE OK OK OK OK OK OK OK OK

CARBOCISTEINE ∆ ∆ ∆ OK ∆ OK OK OK

SWEET LOVELY OK OK OK OK OK OK OK OK

THE FIRST OK OK OK OK OK OK OK OK

CHEMICAL COMPATIBILITY TABLE

OK = COMPATIBLE X = INCOMPATIBLE Δ = WITH RESTRICTIONS

Catálogo 2016 - 2º Semestre EN CC17.indd 6 07/04/2017 13:17:30

Page 7: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 7

For blond hair – remove the frizzMix 35 ml of The First shampoo with 15 ml of the Toning Shampoo.Let it act from 10 to 20 minutes, rinse 100%, dry the hair and finalize it with the flat iron.

Reconstruction and nourishmentAfter the 20-minute pause with The First, rinse 100% and apply the Cronology Treatment Mask. Let it act for 7 minutes, rinse 100%, dry it and finalize it with the flat iron.

Damaged ends repairAfter the 20-minute pause with The First, rinse 100% and apply the SOS 1st Step on the damaged ends, dry it 100% and finalize it with the flat iron.

Semi-permanentApply 50ml of The First throughout the hair, allow it to act for 20 minutes and rinse 100%. Dry the threads 80% and apply the Hair Treatment 2nd Step on the hair, from the Lovely line. Let it act for 15 minutes, rinse 100%, dry the hair and iron it 7 times each lock.

Hair Mirroring After the 20-minute pause with The First, rinse 100% and apply the Touch of Silk Mask 3rd Step, of the Lovely line. Let it act for 10 minutes, rinse 100%, dry the hair and iron it 7 times each lock.

ColoringAfter performing the complete procedure of The First, that is, after ironing, wet the hair abundantly, dry it with the aid of the hair dryer and apply the dye according to the manufacturer’s guidance.After the coloring pause time, rinse once more. For better sensorial and color durability, we suggest finalizing it with the Touch of Silk or with the Hair Cream Mask of the Cronology line.

DiscolorationAfter performing the complete procedure of The First, that is, after ironing, wash the hair with Shampoo and Conditioner of your choice (we suggest the Mousse Line), dry it with the aid of the hair dryer and perform the discoloration procedure. Then, perform the toning or tonalization, as you wish and, for better sensorial and color durability, we suggest finalizing it with the Touch of Silk or with the Hair Cream Mask of the Cronology line.

1234567

7 DIFFERENT WAYS TOTRY THE FIRST

Catálogo 2016 - 2º Semestre EN CC17.indd 7 07/04/2017 13:17:33

Page 8: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

8 | Sweet Hair

The FirstMaintenance Line

NEWTECHNOLOGY

The first maintenance line thatstimulates the straighteningprogressively, without a heatsource.

The First Maintenance Line is free of:

Parabens / Colorants / Sodium Chloride Sulfate / Cocamide DEA Petrolatum (amide 90)

Catálogo 2016 - 2º Semestre EN CC17.indd 8 07/04/2017 13:17:41

Page 9: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 9

The First has revolutionized the cosmetics market.

Thus, we have created

The First FamilyEqually innovative.

Catálogo 2016 - 2º Semestre EN CC17.indd 9 07/04/2017 13:17:46

Page 10: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

10 | Sweet Hair

ShampooMaintenanceSulfate free – NourishingProtects from the aggressions of the heat

The First maintenance shampoo cleans the hair smoothly with its Sulfate Free formula. Without damaging, it generates a result of soft, hydrated, light and disciplined hair. All of this with movement and naturalness to the threads.

How to Use: Apply on the wet hair from the roots. Massage the length and ends, using the fingertips in circular movements, without scrubbing it with the nails. Rinse and, if necessary, repeat the application.*We recommend the use of The First Maintenance Mask.

InstantRepairHydration - MirroringAnti-Frizz - Repair in 5 minutes

Immediate effect, repair from the external part of the hair and increase of the hydration durability.

How to Use: With the hair previously washed and dried with the towel, spread evenly over the length and ends. Massage delicately, let it act for 5 minutes and rinse abundantly.

Catálogo 2016 - 2º Semestre EN CC17.indd 10 07/04/2017 13:18:07

Page 11: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 11

ConditionerMaintenanceAnti-Frizz - Anti moisture - Extends the straightening - Nourishing - EmollientSmoothness - Lightness - Shine - Silky touch

For the daily treatment, The First repair conditioner aids to treat the hair processed by thermal straightening, favoring the strengthening and replacement of the mass from inside out, correcting the fissures of the hair cuticle and cortex.

How to use: After washing the hair, remove the moisturewith the aid of a towel and spread The First Repair Conditioner evenly over the length and ends. Massage delicately, let it act for 5 minutes and rinse abundantly.

MaintenanceMaskExtends the straighteningAnti-Frizz - Anti moistureLightness - Facilitates dryingMirrored Shine - SmoothnessMass Replacement

Repair mask for every hair processed by thermal straightening. Aids in the strengthening and replacement of the mass from inside out, correcting the fissures of the hair cuticle and cortex.

How to Use: With the hair previously washed and dried with the towel, spread evenly The First Mask over the length and ends.Massage delicately and let it act for 10 minutes. Rinsing thoroughly and finalize it as you wish.

Catálogo 2016 - 2º Semestre EN CC17.indd 11 07/04/2017 13:18:34

Page 12: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

12 | Sweet Hair

Hair SprayDry spray - Moisturizing polymersMaximum hold

Maximum hold dry spray, which promotes hairdo finalizations and improves the performance during the design.

How to use: Apply on the dry hair, from a distance of 30 cm, and finalize it as you wish.

ShineSprayShine - Perfume for the hairSplit ends repair - light and smooth

Finalizing perfume for all hair types, aids in the split ends repair, seals the cuticles and generates intense shine.

How to Use: Apply on the dry or wet hair, from a distanceof 20 cm, and finalize it as you wish.

Catálogo 2016 - 2º Semestre EN CC17.indd 12 07/04/2017 13:19:01

Page 13: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 13

GlossRepairRepair - Intense shine - Thermal protection

Protection fluid that aids in the protection and repair of the split ends, highlighting the beauty of the threads.

How to use: Apply on the palm of the hands a small portion and spread it uniformly on the dry hair. Finalize it as you wish.

ThermalMoisturizing FluidD-Panthenol - Amino acids - Anti Frizz - Anti moisture Lightness - Lightness - Facilitates drying Mirrored Shine - Smoothness Thermoactive protector that repairs the thread deficiencies, providing a healthy and natural aspect, seals the cuticles and tames the hair, aiding in the maintenance of the straightening durability.

How to use: With the hair 80% dry, spray the Thermal Fluid throughout the hair and finalize it as you wish.

Leave InFinalizerAmino acids - Thermal protector - Sun protectorAnti Frizz - Anti humidityThermal and sun protector that repairs the cuticles and creates a superficial film, protecting the threads. Tames and provides strength to the hair.

How to Use: With the hair 80% dry, apply a small portion throughout the hair and finalize it as you wish.

Catálogo 2016 - 2º Semestre EN CC17.indd 13 07/04/2017 13:19:23

Page 14: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

color14 | Sweet Hair

The Microgem OIL technology interacts in the structure of the threads through a hydrolipidic action, providing tridimensional standardization of the color, reduction of porosity and strengthening of the cortex core. Allows greater penetration of the micropigments, ensuring a long duration result.

It is a system that allows the union of the pigments when mixed to peroxide. This mixture penetrates in the hair and forms a bigger molecule, which remains locked inside the thread, providing greater durability and brightness to the color.

NEW MOLECULAR CONFORMATION

They are smaller and more pure pigments. The crystallization is a procedure that makes the coverage of the white hair and of the tridimensional color even more effective.

CRYSTALLIZED MICROPIGMENTS

The royal color enables to create faithful colors. It has a die corresponding to the neutralization of the lightening base according to the tone height, thus avoiding undesirable reflexes.

FAITHFUL COLORS

Catálogo 2016 - 2º Semestre EN CC17.indd 14 07/04/2017 13:19:26

Page 15: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

color Sweet Hair | 15

ITALIAN COLORING TECHNOLOGY

Fragilehair

Hair treated with Microgen Oil

Hair colored and treated with Microgen Oil

Formula with reduced ammonia concentration

Mild fragrance Maximum comfort for the scalp

Coverage of white hair up to 100%

Sunscreen

4 lightening levels

Catálogo 2016 - 2º Semestre EN CC17.indd 15 07/04/2017 13:19:29

Page 16: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

16 | Sweet Hair

It is a system that allows the union of the pigments when mixed to peroxide. This mixture penetrates in the hair and forms a bigger molecule, which remains locked inside the thread, providing greater durability and brightness to the color.

SYSTEM FOR

Sweet Hair has a complete system of high-performance products toensure a perfect discoloration allied to hair health

BLEACHING POWDER

BLEACHING

Freedom in your techniques!

1- In a non-metallic container, mix the proportion of 1 measure of discoloration powder for 2 measures of OX of 10, 20, 30 or 40 volumes, according to the desired result.

2- The action time of the discoloration is of 55 minutes.

3- After the pause time, rinse the hair abundantly and continue the process of toning or tonalization of the threads.

STEP BY STEP

- Sweet Hair Discoloration- 7 lightening levels- Low quantity of ammonia- Anti-yellow molecules- Flexible to all the techniques- Ultra-fast- Hydrolyzed Collagen and silicone in the formulation- OX with stabilized formula and balanced loads- Consistent cream that does not cause expansion- 55-minute pause

Catálogo 2016 - 2º Semestre EN CC17.indd 16 07/04/2017 13:19:37

Page 17: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 17

Active ingredient: hydrogen peroxidePh: 3 to 4.5Benefits: enables to reach the best results in the coloring and bleaching techniques.How to use: mix a toner or bleaching powder in the coloring. Use the quantity indicated in the preparation method of the product to be utilized, until you obtain a homogenous and creamy consistency.Packages: 900 mlQuantity per application and yield: varies according to the chosen technique.

OX3% 6% 9% 12%

You perform the coloring with greater intensity and reach the desired levels with the discoloration, in a safe and programmed manner

S.O.S POWDER

- The only one with neutralization pigment- Does not change the lightening - The Powder product is much more consistent than the liquid- Better application control

SACHÊ 5G-PORÇÃO INDIVIDUAL

MILD FRAGRANCE!

CHANGE THE COLOR OF THE HAIR WITHOUT DAMAGING THEM

FIRST POWDER PROTECTION SYSTEM IN THE WORLD

Catálogo 2016 - 2º Semestre EN CC17.indd 17 07/04/2017 13:19:48

Page 18: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

18 | Sweet Hair

S.O.SIMPACT SHOCK 1REGENERATION 2

REGENERATION OF SUPER DAMAGED HAIRRUBBERIZED BRITTLE THAT HAVE GONE THROUGH CHEMICAL PROCESSES

STEP BY STEPTHERMAL RECONSTRUCTION (CAUTERIZATION)

1 - Wash the hair with the Reconstruction Mousse Shampoo.2- Dry the hair 50% with the aid of the hair dryer.3- Apply the Impact Shock 1 on the hair and dry 100%.4- Separate the hair in quadrants and iron it twice each thick lock, utilizing the temperature of 180ºC.5- Wet the hair with Impact Shock 1 and apply the Regeneration 2 on the length and ends.6- Allow it to act for 15 minutes.7- Rinsing thoroughly and finalize it as you wish.

REPAIRSSUPERDAMAGED HAIR

Catálogo 2016 - 2º Semestre EN CC17.indd 18 07/04/2017 13:19:53

Page 19: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 19

The best-seller inEurope and Asia!

Catálogo 2016 - 2º Semestre EN CC17.indd 19 07/04/2017 13:19:57

Page 20: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

20 | Sweet Hair

HAIR TONERSHIGH PERFORMANCE

PROFESSIONAL &HOMECARE

250 ml980 ml

The toning shampoos of the professional line replaces toners

The Sweet Hair Toning Shampoos have been developed with the exclusive Violet Technology

Complex, which corrects the yellow effect of the threads.

Catálogo 2016 - 2º Semestre EN CC17.indd 20 07/04/2017 13:20:01

Page 21: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 21

PROFESSIONAL TONING SHAMPOO

TONING MASK

Ensures the platinum effect of the blond hair much longer, and avoids the

yellowing of the graying hair.

STEP BY STEPPROFESSIONAL

1- With the wet hair, apply the Platinum Toning Shampoo with a gentle massage.2- Rinse and repeat the application.3- In order to improve the effectiveness of the product, we recommend a pause from 5 to 10 minutes at the second washing.4- Remove the excess of moisture with a towel and apply the Toning Mask on the whole extension of the threads, starting with the nape (back part of the head).5- Let it act from 5 to 15 minutes and rinse 100%.6- Finalize it as you wish.

Catálogo 2016 - 2º Semestre EN CC17.indd 21 07/04/2017 13:20:09

Page 22: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

22 | Sweet Hair

Shampóoexclusive product

WORLDWIDE PATENT

BENEFITS

The 1st Powder Shampoo in the worldto wash the hair

A unique product in the market, developed and patented by Sweet Hair, the exclusive Powder Shampoo has the purpose of facilitating the everyday life of

the professionals inside the salon. It has a formulation with molecular precision, which creates hydrogen bonds in the keratin chains, turning the damaged hair

stronger, softer and cleaner.

Contains Açaí fruit extract and Plant Polymers

The best option for the use in the lavatory!

More sustainable product, with savings of thousands of liters of water.

The use of water is necessary for washingProfessional Package yields from 7.5 to 10 liters of shampoo

HomeCare Package yields from 750ml to 1 liter of shampooCutting edge and high-performance technology

Catálogo 2016 - 2º Semestre EN CC17.indd 22 07/04/2017 13:20:13

Page 23: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 23

PROFESSIONALYields 400 washings

More sustainable product than a conventional shampoo

HOMECAREYields 40 washings

YIELDS EQUAL TO 10 LITERS OF

SHAMPOO

Catálogo 2016 - 2º Semestre EN CC17.indd 23 07/04/2017 13:20:17

Page 24: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

24 | Sweet Hair

ANTI AGINGHAIR AND FACIAL

PREVENTSPREMATURE AGEING

Catálogo 2016 - 2º Semestre EN CC17.indd 24 07/04/2017 13:20:22

Page 25: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 25

1 - Wash the hair with the Powder Shampoo.

Precautions: Don’t use on dry skin, or skin going through acid-based treatments.

1- With the clean face skin, apply a generous layer of the Anti-Aging Step 2, avoiding the eye area.

HAIR

FACIAL

2- Apply Step 1 on the length and ends and, without rinsing, apply Step 2 on the scalp and roots of the hair.

3- Let it act for 12 minutes.

4-Then, rinse.

5 - Finalize it as you wish.

2- Allow it to act for 15 minutes.

3- Remove completely with the aid of wet cotton

Catálogo 2016 - 2º Semestre EN CC17.indd 25 07/04/2017 13:20:26

Page 26: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

26 | Sweet Hair

CRONOLOGYPROFESSIONALMaps the hair structure, taking care of the threads health

- Maximum Regeneration- Replaces Mass;- Highly Nourishing;- Returns Strength;- Noticeable result in the first application.

980 ml

Reconstruction treatment capable of mapping the hair structure and fill out the fiber, according to the need. Develops strength, nourishment and mass gain, in a proper manner, to maintain the hair healthy longer.

HIGH-IMPACT TREATMENTIN REGENERATIONOF THE THREAD

Catálogo 2016 - 2º Semestre EN CC17.indd 26 07/04/2017 13:20:30

Page 27: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 27

THE FIRST HAIR TREATMENTIN BIOTECHNOLOGY

STEP BY STEP1- Wash the hair with the molecular renewal shampoo, repeating the operation to ensure a good sanitation and stimulate cellular renewal of the scalp.

2- Remove the excess of moisture from the hair with the aid of a towel.

3- Apply the Hair Diffusion Cream on the whole length and ends.

4- Let it act according to the thread thickness:7, 14 or 21 minutes.

5- Rinse thoroughly.

6- Finalize it as you wish.

More life to your hair!Promotes incredible sensorial

Catálogo 2016 - 2º Semestre EN CC17.indd 27 07/04/2017 13:20:33

Page 28: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

28 | Sweet Hair

CRONOLOGYHOMECARE

MAKEUP REMOVER SHAMPOOConditioner and Body Cream Mask

Cleans the hair and removes the makeup from the face

PRIME CONDITIONER

HAIR BODY CREAM MASK

MAKEUP REMOVER SHAMPOO

Moistures the hair, prepares the skin to receive makeup and nourishes the body

Strengthen the hair. On the skin, it has the effect of protection to elasticity.

Products with high technology which, besides treating the hair, take care of the body!

Catálogo 2016 - 2º Semestre EN CC17.indd 28 07/04/2017 13:20:37

Page 29: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 29

Acts day and night

SERUMprevention - regeneration - strengthening

Wash the hair with the Cronology Shampoo, massaging the scalp to favor its exfoliation. Repeat the application.

Remove the excess of moisture with the aid of a towel.

Apply the Hair Cream on the length and ends and let it act for 7, 14 or 21 minutes, according to the thickness of the threads. Rinse.

Remove the excess of moisture with the aid of a towel.

Apply the serum directly on the scalp with the aid of an eyedropper. Massage smoothly and don’t rinse.

Finalize it as you wish.

FOR USE: On the scalp, length and end of the threads.

Step by step for use at the salon

HAIRGROWTH

Catálogo 2016 - 2º Semestre EN CC17.indd 29 07/04/2017 13:20:42

Page 30: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

30 | Sweet Hair

Intense Shine - Increase of Resistance - Maximum Nourishment - More Durability

HEALTHY

Products especially developed with the Curls Control technology, which promotes controlled hold, thermal

protection and fantastic modeling.

Sweeping Modeling!CURLS

Catálogo 2016 - 2º Semestre EN CC17.indd 30 07/04/2017 13:20:52

Page 31: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 31

Shampoo and Conditioner Use at Home

Curl ShaperProfessional Use

For curly hair: apply a sufficient quantity of the Curl Shaper on the wet or dry hair.

Let it dry naturally or promote the drying with the aid of a diffuser.

For straight hair: dry 80% of the hair, apply a sufficient quantity of the Curl Shaper, finalize the drying and use the desired tool to form the curls.

Thinking of healthier waves and curls, Sweet Hair has developed an effective formula, which stimulates the definition of the curls, through the increase of hydration and nourishment of the thread structure.

SHAMPOO ANDCONDITIONER

CURL SHAPERAPPLICATION

Catálogo 2016 - 2º Semestre EN CC17.indd 31 07/04/2017 13:20:57

Page 32: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

32 | Sweet Hair

WE ARE BEARDEDA shampoo that may also be used to shave. A conditioner that cleans and hydrates the hair and beard.

Controls the oiliness!Reduces skin irritation when shaving!

Cleans and hydrates the beard!

FOR HAIR AND BEARDYou combine or choose the functions:*Take care of the hair and treat the beard.

SWEET HAIRMEN

Catálogo 2016 - 2º Semestre EN CC17.indd 32 07/04/2017 13:21:03

Page 33: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

THE BIGGEST AND BEST

BARBER SHOPSUSE THE LINE

BARBADOS

Sweet Hair | 33

MODELING POMADE

PERFECT MODELING OF THE THREADS - LONG DURATION HOLD

MATTE EFFECT

The Sweet Hair Modeling Pomade enables incredible effects and textures. Promotes clean finishing with matte effect and remodeling capacity.

Catálogo 2016 - 2º Semestre EN CC17.indd 33 07/04/2017 13:21:07

Page 34: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

34 | Sweet Hair

shampoos and conditioners

MOUSSE[Nourishment - Reconstruction - Extra Volume]

It is different, Sweet Hair changes the way people think. Shampoos and conditioners have had the same base structure for more than fifty years and there have been few innovations and technologies created to wash and take care of the hair. For that reason, we have created a structure in foam, to provide a unique, innovative experience, full of benefits.

SIMPLE AND FAST!Shake and turn the package 90º

The quantity to be used is a “mountain” of foam. An extremely full palm

Each package yields up to 50 applications, equivalent to a shampoo or conditioner of 1 liter

Wash the hair twice in the quantity indicated above.Rinse 100%.

Condition the hair twice in the quantity indicated above. At the second application, let it act for 3-5 minutes and rinse 100%.

Combine different options to have an even better gain.

Shampoo Conditioner

Catálogo 2016 - 2º Semestre EN CC17.indd 34 07/04/2017 13:21:16

Page 35: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 35

- As the product structure is in foam, there is less traction for washing, there is, less aggression to the threads.

- Differently from the conventional shampoo, the products innanotechnology are able to treat the hair during the washing.

- Compared to a conventional liter shampoo, the savings of water for the production reached 600 ml per each package.

BENEFITS

YIELDS THE EQUIVALENT TO ONESHAMPOO OR CONDITIONER OF 1 LITER

A line that innovates the way to wash the hair

- Experience -

Catálogo 2016 - 2º Semestre EN CC17.indd 35 07/04/2017 13:21:33

Page 36: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

36 | Sweet Hair

TREATMENT SYRINGES

limited edition

What does your hair need?

[ RECONSTRUCTION - NOURISHMENT - COLOR MAINTENANCE - KERATIN ]

We have generated antidotes for your hair- Rescue of the thread resistance -

- Nourishes your hair with essential oils -- Fixes the color of your hair longer -

- Restores the lost nutrients by chemical and mechanical processes -

Catálogo 2016 - 2º Semestre EN CC17.indd 36 07/04/2017 13:21:39

Page 37: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 37

ELLYJMYSTIC

For oily hair

1- After the utilization of the shampoo, re-move the excess of moisture with the aid of a towel.

2- Apply the Mystic Jelly over the whole extension of the hair. Allow it to act for 10 minutes.

3- Rinsing 100% and finalize it as you wish. Tip: on dry hair, after the utilization of the Mystic Jelly, apply a Mousse conditioner.

The Mystic Jelly Mask promotes density and volume on the hair around 15% to 30%, which makes the effect last for up to 20 days.

TREATMENTEFFERVESCENT

The first cosmetic that emits sound in the world

High-impact treatment in nanotechnology that penetrates intensely in the hair fiber.Maximizes the Sweet Hair treatments.

Its presentation proposal promotes a fantastic use experience.

Catálogo 2016 - 2º Semestre EN CC17.indd 37 07/04/2017 13:21:42

Page 38: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

38 | Sweet Hair

The Sweet straightening is acknowledged all over the world for theeffectiveness in its performance and treatment.

Loved in more than 40 thousand salons

SWEET STRAIGHTENINGThe Best

Incredible Results

Catálogo 2016 - 2º Semestre EN CC17.indd 38 07/04/2017 13:21:44

Page 39: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

Sweet Hair | 39

With this treatment, you can perform 5 different kinds of services:Straightening, Volume Reduction, Botox , Anti Frizz System and Thermal reconstruction (Cauterization). Note: Each treatment option above has a different step-by-step procedure, contact our technicians for further information.

1st - Hair diagnosis2nd - Wash the hair with the 1st Step Shampoo twice. On the second time, let it act from 5 to 10 minutes and rinse. 3rd - With the aid of the hair dryer, dry 80% of the humidity from the threads.4th - Apply the 2nd Step Hair Treatment all over the hair, leaving 1 centimeter of distance from the scalp. Separate the hair into sections, to have more control of the application, using a fine-toothed comb.5th - Let it act for 20 minutes.6th - Rinse thoroughly.7th - Still at the washbasin, apply the 3rd Step Touch of Silk on the hair. Let it act for 5 minutes and rinse.8th - Dry the hair 100% and iron it from the roots to the ends, from 12 to 15 times each hair lock, at a temperature of 230º C or 450º F. After ironing, the hair is finalized.

STEPBY

STEP

BENEFITS

* A product that is rich in proteins and amino acids, which promote protection and treatment during the application process.* Our acids acid on the salt bonds.* Dermatologically tested.* Approved by the European Union, United Arab Emirates and the United States.* The effect is not permanent, leaving the hair shaft from 3 to 6 months, in a cyclical process.* Step 1 may be utilized in other situations, besides the services mentioned above: Oiliness control, dandruff, flaking and deep cleansing.* Step 3 is a mask that promotes a film on the hair, and may be utilized to maximize other treatments performed at the salon: reconstruction, coloring, sealing of open cuticles, among others.

Catálogo 2016 - 2º Semestre EN CC17.indd 39 07/04/2017 13:21:46

Page 40: The magic of the Irresistiblesweettransfer.com.br/st_content/pdf/catalogs/print/catalog_2016_2n… · STRAIGHTENING SHAMPOO, COPIES CAN HARM YOUR HEALTH AND YOUR CUSTOMERS. STAY TUNED.

40 | Sweet Hair

Sweet Hair Call Center Rua Coelho Lisboa,556 - Tatuapé-SP

Tel.:+55(11)2227-8600/[email protected]

sweethairbrasil sweetprofessional

sweethair.com

Our Experts are always committed to make the best anywhere in the world, so that you can enjoy the best Sweet Hair can offer.

The Experts are hair stylist professionals who, besides being acknowledged worldwide, they have a broad knowledge regarding the Sweet ideals and the products with their forms of application. This way, they are highly qualified to provide all the necessary information.

since 2011

ExpertsThe

Catálogo 2016 - 2º Semestre EN CC17.indd 40 07/04/2017 13:21:46