The Magic Circle presentation @ Wharton's Tech-Fast
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Transcript of The Magic Circle presentation @ Wharton's Tech-Fast
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The Magic Circle
Realistic Expectations for Virtual Worlds
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Before We Start (We Move Really Fast):
Definitions & Questions
Sim(ulator), Region, 16 acres... 4 by 4. 256x256m.65,536sqm. Eight Football Fields.
Rez (from Tron, 1982): Resolution; making something.
Avatar: Hindu Deity; Ultima IV; BBS; Social Media; SL
Virtual Reality: (coined by Jaron Lanier) “Almost” Reality
Who here knows they have an avatar?
Abstract concept of Avatar? Our concept of the Avatar?
What makes an avatar?
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What is the Magic Circle?
The Regular Rules Do Not Apply
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Part I: Evolution &the Avatar
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Who are you?Timothy Allen
University of PennsylvaniaClass of 1996School of Arts & SciencesIndividualized Major:Combined Psychology &Computer Science
...and now...
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Who are you?Timothy Allen
Wharton Computing
Wharton ResearchData Services (WRDS)
...and virtually...
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Who are you?FlipperPA PeregrineFounding Member,Second Life
Community Convention
SLBoutique.com
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Who are you?FlipperPA PeregrineFounding Member,Second Life
Community Convention
SLBoutique.com
OCCASIONAL BANANA
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Who are you?FlipperPA PeregrineFounding Member,Second Life
Community Convention
SLBoutique.com
STILL THIN ROCK STAR
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The point being...THE AVATAR
Ultimate Blank Canvas
Self Expression Unleashed
A Path to Freedom
Safe, Anonymous SelfExploration
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Part II: Perception,Participation &
Public Space
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A Brief History of Avatars & Virtual Worlds:1975 to 1980: All in the Mind
Colossal Cave Adventure, Zork & MUDs: Text & ImaginationMUD: Multi-User Dungeon
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A Brief History of Avatars & Virtual Worlds:1980 through 1990: @ is for @vatar!
Rogue / Hack / NetHack: The Genesis of Visual Representation
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A Brief History of Avatars & Virtual Worlds:1990: MOO Bring Persistence; "Not a Game"
MOO: Mud, Object-Oriented; Permanently Stored Objects
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A Brief History of Avatars & Virtual Worlds:1993: Virtual Places & the Web Revolution
Virtual Web Pages; Start of Graphical Revolution
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A Brief History of Avatars & Virtual Worlds:1993: The Palace
Social Chat: A Virtual Comic Strip, “2.5 Dimensions”
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A Brief History of Avatars & Virtual Worlds:1993: WorldsChat Space Station
Actual 3-Dimensional Perspective
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A Brief History of Avatars & Virtual Worlds:1994: ActiveWorlds
The Dawn of UGC: User Generated Content, “E-Motes”
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A Brief History of Avatars & Virtual Worlds:1999-2002: Linden Lab Founded; Second Life
The Dawn of UGC: User Generated Content, “E-Motes”
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A Brief History of Avatars & Virtual Worlds:July, 2003: The Tax Revolt
Doing the logical thing, SL Residents set themselves onfire to protest the “prim tax.”
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A Brief History of Avatars & Virtual Worlds:November 14th, 2003: IP Rights
Linden Lab grants rights of creations to the creator;covered in SlashDot; FlipperPA Peregrine is born.
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A Brief History of Avatars & Virtual Worlds:BTW, this WAS before YouTube, Facebook,Flickr, Digg, Twitter & more had traction; infact, SL's users became their early adopters!
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A Brief History of Avatars & Virtual Worlds:December, 2003: Avalon & Rivers Run Red
London based Rivers Run Red opens the Avalon region;the design and branding firm soon brings Adidas, the BBC,Hermann Miller, Avril Lavigne, and more to virtual worlds.
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A Brief History of Avatars & Virtual Worlds:January, 2004: Land and Prim Limits
Land “bought” from Linden Lab; more land meant moreprimitives, which meant more detailed content. Fullsimulators (16 acres of space as 1 CPU) begin being sold.
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A Brief History of Avatars & Virtual Worlds:January, 2004: The Crompco Virtual Station
Crompco Corporation becomes the first company to useSecond Life for corporate training; reduced time ofapprenticeship cycle from nine months to six.
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Concepts of virtual space... are*almost* always public.
Virtual Starwood == The Shining.
Private Space == “Security”...hehe
Like privacy in Facebook, Twitter,or the Web, does it really exist?
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Part III: Hyperbole & Hysteria
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Remember the 2002 map? 16 total regions(also know as “sims”, short for “simulator”)
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In 2005, the hype is in full swing...25,000 sims (each being 16 acres)
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2005: The First Second Life CommunityConvention (SLCC): 150 attendees in 1L;1000s more in 2L. “Mixed Reality”
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The Gartner Hype Cycle of Technology
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The Gartner Hype Cycle of Technology
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The Media Blitz: Major Hype
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SLCC 2006: 450 attendees...and Mitch Kapor keynoting!
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2007: Peak of the Positive HypeNBC, CBS, and CSI: New York
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SLCC 2007: 1000 attendees, lots ofpress, and time for us to retire!
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The Fallout: Hype Swings Both WaysCompanies didn't engage the SL community.
Companies believed their brands were cool enough, peoplewould come flocking to their locations.
A community of creative minds isn't easily wooed by marketers.
Successful examples: Coca-Cola, Pontiac, IBM, Cisco, Intel
Busts: too many to list... but American Apparel was the first.
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Simon Stevens: Breaking the Rules
Independent Disability IssuesConsultant
• Cerebral palsy affect speech,balance, hand control• Author of "Normality", a playabout his experiences inmainstream education• Passion, commitment anddetermination
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Simon Stevens: Breaking the Rules
Founder of Wheelies DanceClub in Second Life
• All are welcome!• Fun support center forthose with disability issues
• Some disabled choose tocreate avatars with
disabilities• Some choose to walk,
dance, and fly• ...and some...
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Simon Stevens: Breaking the Rules
...and some...
CHOOSE TO BUILDAWESOME ROCKETPOWERED WHEELCHAIRS THAT CANDANCE AND FLY!
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Part IV: So What Works?
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The Tech Virtual Museum Workshop
• Allows museum staff to interact with people, world wide
• Includes participation from MIT, Science Center Singapore, Citilab, The Tech Museum in San Francisco, and more
• Winner of the Linden Prize for using virtual worlds to improve the human condition
• Visit the region “The Tech 2”
• Learning Centers• Cultural Institutions• Open Source Concepts• Designs
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Campus Collaboration Across the USA
• Auburn University & Redlands Community College worked on a joint program together
• Treated virtual space as a classroom lab• Allowed professors to teach subject topics not
available on home campus with help from another University
• Subject matter experts 800 miles away collaborated through the use of the tools and connection of VWs
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Campus Collaboration Best Practices
• Don’t throw students in without orientation & practice
• Put pedagogy ahead of technology• Target assignments to specific tasks in the VW• Don’t come into VWs just to look at
Powerpoints• Mix use of voice & chat; keep one person
speaking, while others can communicate via text chat.
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SL Capital Exchange: Stock Market
• Stock Market simulation using actual functioning Second Life businesses
• 36 companies currently listed for trading, with more being added each month
• Fun way to become familiar with how the stock market works, terminology, and trends
• Possibility of turning a profit in L$ (Linden Dollars)
• Low risk, as the L$ to US$ ratio is about 260 to 1.
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Part V: Platform Choices
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Key Choices in Selecting a Platform
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Key Choices in Selecting a Platform
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The Virtual World Value Chain
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Google Apps: Are They Virtual Worlds?Colors as Avatars, Spreadsheet as Space
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2010: Second Life / VWs in the Web Browser:Viewer “in the cloud” and Canvas Appear
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OpenSimulator: Free, Open Source Option“Host it Yourself”, Cost-Effective, & Alpha
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OpenSimulator vs. Second Life
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OpenSimulator vs. Second Life
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...and in conclusion...
Unleash your imagination
Do research, but break the rules
Avoid the hype
Rapid development, embrace change
...and most importantly, ENGAGE!
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Credits, Thanks, Etc…
• The Gartner Hype Cycle, Gartner, Inc., 1995
• Parks Associates: Virtual Worlds and Social Media
• OpenSim Basics, Paul Vigo for PANMA
• Second Life: The Official Guide, Linden Lab et al.
• Very many blogs, all linked from www.PeregrineSalon.com
• The Second Life Community Convention www.SLConvention.org
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Feel Free to Contact Me!
Timothy Allen – Twitter @FlipperPA
Contact Me:FlipperPA Peregrine in SL (FlipperPA in just about every othervirtual world since 1995 out there)
[email protected]://www.PeregrineSalon.comhttp://wrds.wharton.upenn.edu
You'll find me hanging on PANMA and SLED:http://www.PANMA.org
The Philadelphia Area New Media Association
https://lists.secondlife.com/cgi-bin/mailman/listinfo/educatorsSecond Life Educator's Mailing List
Slides will be available on PeregrineSalon.com!