The Magazine for Vacations To Go’s Frequent Travelers · 2015-02-20 · Press-Ready s Microsoft...
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Transcript of The Magazine for Vacations To Go’s Frequent Travelers · 2015-02-20 · Press-Ready s Microsoft...
The Magazine for Vacations To Go’s Frequent Travelers
Vacations is the official magazine of Vacations To Go, the world’s largest seller of domestic and international cruises
and one of the most recognized and respected brands in the travel industry. Vacations magazine is mailed to more
than 300,000 active and affluent Vacations To Go customers who use the magazine as a guide in planning their next
vacation.
Vacations, published six times a year, provides insightful and dynamic information for real travelers. Advertise in
Vacations. There is simply no better place to inform and inspire the enthusiastic, frequent traveler who is the
Vacations To Go customer.
Vacations Readers are Affluent
Average Value of Main Residence $352,628
Average Household Income $113,672
Average Household Net Worth $903,316
Vacations Readers Travel
Number of domestic trips in past 12 months 4.6
Average number of days on most recent trip 7.1
Stayed in hotel, resort, lodge or B&B in past 12 months 70%
Rented a car in past 12 months 37%
Own a passport 91%
Vacations Readers are Active
Visit historic sites 56%
Festivals/events 53%
Jogging or walking for exercise 51%
Casino gambling 48%
AGEn Under 30 2%n 30-39 6%n 40-49 14%n 50-59 24%n 60-69 31%n 70 or over 23%Average: 59.6
MARITAL STATUSn Married 72%n Divorced/separated 9%n Widowed 7%n Single, never married 7%
EMPLOYMENTn Work full time 45%n Work part time 12%n Retired 42%n Never worked outside home 1%
EDUCATIONAttended college or better 81%Graduated college or better 55%Postgraduate degree 22%
TRAVELNumber of domestic trips in past 12 months 4.6Average number of days on most recent trip 7.1Stayed in hotel, resort, lodge or B&B in past 12 months 70%Rented a car in past 12 months 37%Own a passport 91%Foreign travel in past 3 years 66%Plan a foreign trip in next 3 years 91%Cruised in past 3 years 74%Plan to cruise in next 3 years 86%Took an escorted tour in past 12 months 21%Plan to take an escorted tour in next 3 years 39%Stayed at an all-inclusive resort in past 12 months 22%Plan to stay at an all-inclusive resort in next 3 years 48%
ACTIVITIES(more than 100% due to multiple choices)
Reading books for pleasure 65%Visit historic sites 56%Festivals/events 53%Jogging or walking for exercise 51%Casino gambling 48%Cinema 47%Art shows/museums 42%Gardening 39%Theater/concert/opera/ballet 38%Volunteer work 34%Arts and crafts 34%Photography 28%Boating/sailing 25%Fishing 25%Gourmet cooking 25%Golf 22%Bicycling 18%Camping 18%Snow skiing/snowboarding 10%
Subscriber study completed June 2011 by CDS MARKET RESEARCH
READER PROFILE
Vacations gives its audience of avid travelers a taste of what to expect on their journeys and whets their appetites formore. From special interest travel to single parents traveling with kids, Vacations informs readers of the best that'savailable at every price range. Vacations focuses on cruises, tours, resorts and destinations worldwide, includingadventure travel, all-inclusive resorts, small ship expeditions and escorted tours with emphasis on international travel.Our editorial content is written for real travelers, and we can help you reach them.
Average Value ofMain Residence:
$352,628
Average HouseholdIncome:
$113,672
Average Household Net Worth:
$903,316
SEXn Male 43%n Female 57%
*Includes Alaska & Hawaii†November/December 2014 issue
Pacific*11.98%
Mountain6.49%
West NorthCentral5.91%
West SouthCentral4.61%
East SouthCentral2.70%
SouthAtlantic27.23%
East NorthCentral10.84%
Mid-Atlantic13.00%
NewEngland3.98%
Geographic Distribution†
• Circulation 300,000 • Frequency: Six times per year__________________________________________________
% ofCirculation circulation__________________________________________________
New England 12,261 3.98__________________________________________________Middle Atlantic 40,104 13.00__________________________________________________East North Central 33,419 10.84__________________________________________________ East South Central 8,318 2.70__________________________________________________ South Atlantic 83,996 27.23__________________________________________________
__________________________________________________% of
Circulation circulation__________________________________________________West North Central 18,242 5.91__________________________________________________ West South Central 14,303 4.64__________________________________________________ Mountain 20,002 6.49__________________________________________________ Pacific 36,957 11.98__________________________________________________ Canada/Other 624 0.20__________________________________________________
Total mailed 307,334Other 1,094________________________________________________Total distribution 308,428
Production Specifications
Mechanical Requirements
Vacations is produced computer-to-plate, printed web offset, saddle-stitched, and has three columns to a page.
Space Live Area Bleed Trim
Spread 15 ½” x 10” 16 5/8” x 11 1/8” 16 3/8” x10 7/8”
Page 7” x 10” 8 7/16” x 11 1/8” 8 3/16” x10 7/8”
2/3 page 4 5/8” x 10 5 3/8 x 11 1/8” 5 1/8” x10 7/8”
½ page, H 7” x 5” 8 7/16” x 5 5/8” 8 3/16” x5 7/16”
½ page, I 4 5/8” x 7” 5 3/8” x 7 5/8” 5 1/8” x7 3/8”
½ page, V 3 ½” x 10”
1/3 page, V 2 ¼” x 10
1/3 page, S 4 5/8” x 4 7/8”
1/6 page 2 ¼” x 4 7/8”
*Keep live matter and type ¾” from gutter on both pages.
Digital Specifications
Accepted media: CD, DVD, Email
Software file formats supported:
Layout: Quark Xpress 8, InDesign CS4
Image editing: Photoshop CS4
Illustration: Adobe Illustrator CS4
Press-Ready PDF files
Microsoft software is not supported, please DO NOT send Microsoft files.
Include all fonts, both screen and printer, used in the ad. Do not embed type. Do not use TrueType fonts. Include all graphics
and original art incorporated in the ad. Images must be at least 300 dpi. Save images as CMYK or Grayscale. Convert RGB
images to CMYK. Convert spot colors to CMYK. Include trapping. Use only EPS or Tiff files. JPEG is not supported.
InDesign files must be accompanied by a press-ready PDF. PDF files need to contain 1/8" bleed outside trim. Files should not
contain RGB or spot colors.
Supply a SWOP-calibrated contract color proof at 100% of size with color bar. If a SWOP certified proof is not supplied, there
may be a variance in the color reproduction of your ad. Send only files required for the current issue ad. Include trim, bleed and
center marks in all separations. Keep all crop and register marks 1/4 " outside magazine trim size. Publisher does not provide
proofs of display ads. We do not return materials unless specified.
Vacation Planning Guide Specifications
The Vacation Planning Guide ads are formatted in house and are available in three sizes: Plan AA, Plan A and Plan B.
Plan AA: Six ads per page. Advertiser sends a 4/C image and 75 words of copy.
Plan A: 12 ads per page. Advertiser sends a 4/C image and 30 words of copy.
Plan B: 24 ads per page. Advertiser sends a B&W logo and 30 words of copy.
Images and copy for the planning guide can be sent via email. Digital images are preferred and must be at least 300 dpi. Save
images as CMYK or Grayscale. Convert RGB images and spot colors to CMYK. Include trapping. Use only EPS or TIFF files.
JPEG is not supported. Publisher does not provide proofs of Vacation Planning Guide ads.
To submit materials or for more detailed production specifications, contact:
Dave Hart, Vacations, 5851 San Felipe St., Ste. 500, Houston, TX 77057
[email protected], 713-974-6903, fax 713-978-6003
Vacation Planning Guide
The Vacation Planning Guide is a reader service section located at the back of the magazine. Each ad receives a reader
service number that readers can use to request information from advertisers using a bound-in reader service card or
by visiting VacationsMagazine.com. When a visitor to VacationsMagazine.com selects to receive information from an
advertiser on the Free Travel Info page, a link to the advertiser’s website will be presented as soon as the form is
submitted. VacationsMagazine.com captures the contact information for the advertiser to be delivered with the next
batch of leads and gives the site visitor instant access to information from the advertisers in which they are interested.
An advertiser will receive leads that include the name and address of any reader who requests more information from
that specific advertiser.
These leads may be sent in a variety of ways:
1. A mailed hard copy list with publisher-printed mailing labels
2. An E-mailed ASCII text file
3. An E-mailed Excel spreadsheet
4. Any combination of the above options
Advertisers specify how they would like to receive their leads.
The Vacation Planning Guide ads are formatted in house and are available in three sizes:
Plan AA and Plan A and Plan B.
Plan AA: Six ads per page. Advertiser sends a 4/C image and 75 words of copy to the publisher.
Plan A: 12 ads per page. Advertiser sends a 4/C image and 30 words of copy to the publisher.
Plan B: 24 ads per page. Advertiser sends a B&W logo and 30 words of copy to the publisher.
Vacation Planning Guide Ad Materials
Images and copy for the planning guide can be sent on disk to the address below, attention Dave Hart, or via E-mail to
[email protected]. Digital images are preferred. Images must be at least 300 dpi. Save images as
CMYK or Grayscale. Convert RGB images to CMYK. Convert spot colors to CMYK. Include trapping. Use only EPS
or TIFF files. JPEG is not supported. Publisher does not provide proofs of Vacation Planning Guide ads.
VACATIONPLANNING GUIDE
Complete and return the accompanying card for FREE information about these exciting vacation opportunities. For faster service, fax your card to +1 713-978-6003.For fastest service, order online at VacationsMagazine.com and request to receive information via email.
Go deep inside Alaska, where the unpar-alleled meets the unexpected. Fairbanksemanates a quality of light, energy andwarmth found nowhere else on Earth. Formuch of the year, the northern lights shinebrightly here. In summer, the midnight sunwill boost your energy when you think theday is already done. Fairbanks truly is theunexpected Alaska. For your free VisitorsGuide on Fairbanks, Denali, Interior andArctic Alaska call 1-800-327-5774 or visitwww.explorefairbanks.com.
Stretching from the Mississippi River inNatchez, Mississippi, through the Shoalsof Alabama and across the TennesseeValley to Nashville, the Natchez TraceParkway, a 444-mile National ScenicByway and All-American Road, is one ofAmerica’s most important examples ofnatural and cultural heritage. Visitorsdiscover scenic areas, hiking trails, pic-nic sites, campgrounds and water recre-ation areas. RVing, motorcycling andbiking offer a great ride. Discover theParkway communities’ wonderful ac-commodations, restaurants, attractionsand special events. 1-855-56T-RACE.www.scenictrace.com
Collect. Create. Celebrate. In Ridgeland, the masterpieces are yours in an array ofgalleries, the Mississippi Craft Center, Viking Cooking School and the great out-doors. With an abundance of attractions and events, more than 1,400 quality hotelrooms and more than 140 great restaurants, Ridgeland is the perfect stop for travel-ers seeking the arts – whether it be culinary, craft, fine art or just nature’s creations.Find the Art of it All… in Ridgeland. 1-800-468-6078. www.visitridgeland.com
Request your northeast South DakotaGetaway Packet today! Great festivalsand events, outdoor recreation and af-fordable family attractions are just aphone call away. Call 1-800-244-8860,or visit www.sdglaciallakes.com.Check out the new TourSD section ofour website for travel itineraries andtrip ideas!
SOUTH DAKOTA CULTURAL HERITAGE CEN-TER – Experience the stories of the AmericanIndians, explorers, pioneers and politicianswho established our state.
HELENA – Fast forward to Helena and press“play.” From fishing and hiking to museumsand galleries, Helena has it all. Plus, we’renear Glacier and Yellow-stone nationalparks. Free newsletter. www.gohelena.com
Kerrville, one hour west of San Antonio on 1-10, is an ideal base forexploring the amazing treasures of the Texas Hill Country. 1-800-221-7958. www.KerrvilleTexasCVB.com
Experience Kentucky Lake! Boating,fishing, camping, dining, entertainmentand more awaits the outdoor lover in-side of you. Call 1-800-467-7145 for afree brochure. www.kentuckylake.org
The siren song of breaking waves drawsvisitors to Galveston Island’s beachesgeneration after generation. Warmbreezes and year-round temperate seascomplement the city’s rich historic dis-tricts, unique attractions, and bustlingshops. Galveston’s relaxed island atmos-phere is only 50 minutes from Houston,yet a world away in spirit. Contact ustoday to plan the perfect island getaway.Visit www.galveston.com or call 1-888-GAL-ISLE (425-4753) today.
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Advertising Offices
Main Office 5851 San Felipe Street, Suite 500, Houston, TX 77057
(713) 974-6903, Fax (713) 978-6003
Karen Northridge, Publisher, [email protected] Lindsay Lindquist, Advertising Director, [email protected]
Dave Hart, Production Manager, [email protected] Carlee Mausner, Advertising Manager, [email protected]
Florida Jim Gundry—(813) 839-6807
P.O. Box 18186, Tampa, FL 33679 [email protected]
Ann DeLuca—(561) 351-4139 3715 Paseo Andalusia, West Palm Beach, FL 33405 [email protected]
East Coast & East South Central (AL, CT, DC, DE, GA, MA, MD, ME, MS, NC, NH, NJ, NY, PA, RI, SC, TN, VA, VT, WV)
Susan Soden—(804) 378-2262 2894 Johnsonway Terr., Powhatan, VA 23139 Fax (804) 378-2272, [email protected]
Midwest, Southern Mountain, California & Hawaii (AZ, CA, CO, HI, IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, NV, OH, SD, UT, WI, WY)
Liz Esterces—(714) 960-9433 18685-A Main St. #110, Huntington Beach, CA 92648
Fax (714) 960-9432, [email protected]
Southwest & West South Central (AR, LA, NM, OK, TX)
Nelson Gumm—(713) 942-7676 25132 Oakhurst Dr., Suite 201, Spring, TX 77386
Fax (713) 942-0277, [email protected]
Stu Barash—(504) 571-5159 [email protected]
Connie Blair—(512) 524-0750 [email protected]
Melissa Stafford—(972) 978-9818 [email protected]
Northern Mountain, Pacific & Canada (AK, ID, MT, OR, WA, Canada)
Deborah Fach and Gary Fach—(604) 876-2513 225 W. King Edward Ave., Vancouver, BC, Canada V5Y 2J1
