The Magazine for 2008The Magazine for Database Professionals Each issue of Searcher: The Magazine...

2008The Magazine for Database Professionals

in te rnet express

web w ise ways

too ls o f the t rade

lead ing l ib ra r ies

webmaster y

emmerce

the s idebar

the bet te r mouset rap

searcher ’s vo ice

both s ides now

pub l ish ing t rends

www.infotoday.com/searcher

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T h e M a g a z i n e f o r D a t a b a s e P r o f e s s i o n a l s

Dear Colleague:

Throughout my looooong career as an information professional, I have seen many smart moves,many dumb moves, and many “un-moves” (both smart and dumb) by colleagues inside and outside traditional settings. The goal of Searcher magazine is to holler—in time—“WATCH OUT FOR THATTREE!” We holler for three reasons:

❯ so that our readers can ski around an obstacle.❯ so that our readers can pluck the very shiniest apple from the very best tree in the very best orchard.❯ so that our readers can order sufficient supplies from treehousesRus.com.

If you too are skiing the slopes and heights of the New Information Order, if you sell apples or orchards,or if your nest includes an ecommerce function, join us in helping the rest of the information professionmake it through these challenging times.

We at Searcher magazine are proud to present our media kit for 2008. In the past year, Searcher hasadded an important feature designed to serve the needs of our core audience: experienced andinformed database professionals and searchers. We introduced LiveLinks. From each issue, we selecta number of articles that have a significant collection of URLs and present them as Open Web files onthe Infotoday.com/Searcher Web page along with a full bibliographic citation. This allows print subscribers to download the lists into their bookmark or Favorites collections easily. Since theLiveLinks are available to all, it also allows nonsubscribers to find interesting collections of URLs,which may—in turn—encourage them to buy the PDF articles from InfoCentral or even subscribe tothe magazine. In 2008, we also plan to embark on creating a Google Custom Search Engine builtaround links from past Internet Express columns, which should also increase visibility of the magazineand its PDF articles. These changes reflect our continued commitment to keeping up with evolvinginformation demands, as our readers crave content from us in all forms.

In 2008, Peggy Garvin joins Searcher, with “The Government Online” column covering databases sup-plied from government Web sites as well as those enhanced by private sector online outlets.

Searcher magazine is an excellent outlet to reach dedicated Web researchers, database professionals,and librarians.

We look forward to being a major part of your marketing plans this year. If you have anyquestions about our readership, please contact me at your earliest convenience.

Best,

Barbara QuintEditor, Searcher magazine(310) [email protected]

Welcome to Searcher magazine


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Each issue of Searcher: The Magazine for Database Professionals contains special articles, written bywell-known experts in the online field, that focus on hot topics, present and future online searchingtrends, and analyses that will make Searcher’s readers more informed, more capable online users.

Regular columns include: ❯ Internet Express—Highlights the best open Web sites for a specific topic, from safe travel tips to

fun holiday gifts and reliable medical information

❯ Web Wise Ways—Examines the value of commercial online sources

❯ Tools of the Trade—If it’s the latest techno-gizmo or version update, find out here if it’s worth themoney—and aggravation

❯ Leading Libraries—Profiles the top libraries and media centers and the people who run them

❯ Webmastery—Interviews with executives running companies producing the most interesting new products and services

❯ Emmerce—Evaluates the electronic commerce scene and the challenges and opportunities itoffers information professionals

❯ The Sidebar—Stay up-to-date on current legal issues affecting the lives and livelihoods ofsearchers

❯ The Better Mousetrap—What’s going on in the patent and science/technology world

❯ Searcher’s Voice—Perceptive editorials by Barbara Quint

❯ Both Sides Now—Susanne Bjørner crosses the Atlantic to bring U.S. readers updates on European digital content developments

❯ Publishing Trends—Iris Hanney monitors what’s going on in book, periodical, media, and software publishing

Editorial Profile

For more information on advertisingin Searcher, contact:Michael ZarrelloAdvertising Sales Director(609) 654-6266 ext. 132(609) 714-2159 [email protected]

Editor: Barbara Quint932 11th Street, Suite 9Santa Monica, CA 90403(310) [email protected]


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AD MATERIALS DUESPACE RESERVATIONS

January ❯ Conference Distribution: 11/13/07 12/3/07ALA Midwinter, FETC 2008

February 12/20/07 1/9/08

March 1/16/08 2/1/08

April ❯ Conference Distribution: 2/13/08 3/3/08Buying & Selling eContent, AIIP, Computers in Libraries

May ❯ Conference Distribution: 3/14/08 4/1/08WebSearch University, Enterprise Search Summit, Streaming Media East

June ❯ Conference Distribution: 4/17/08 5/5/08SLA, ALA, NECC

July/August 5/15/08 6/3/08

September ❯ Conference Distribution: 7/11/08 7/29/08WebSearch University

October ❯ Conference Distribution: 8/13/08 8/29/08KMWorld & Intranets, Internet Librarian,ASIST, Streaming Media West

Nov/Dec ❯ Conference Distribution: 9/18/08 10/6/08Online Information

Advertising Deadlines & Conference Distribution

For more than 15 years, Searcher has been shaping the database professional community with its cutting-edge editorial and top-shelf advertising. Searcher continues to target experienced, knowledge-able searchers with insightful analysis, groundbreaking articles, and the latest trends in the industry.

Searcher: The Magazine for Database Professionals is read by 3,000 key information users each month.In addition, the publisher expects to supplement this circulation to an additional 1,000 professionalseach month through sample issues to selected key information users, trade show distribution, and otherpromotional opportunities. Total monthly circulation, therefore, is 4,000.

Searcher readers include:❯ Librarians

❯ Public❯ Academic❯ Corporate/Special❯ School

❯ Corporate Researchers

❯ Independent Information Professionals

❯ Library Directors

❯ Information Industry Professionals

Searcher readers are decision-makers with purchasing authority or outside consultants who have the abilityto recommend both products and services to their clients. Every ad placed in this premier publication willbe seen by the top professionals in the industry.


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Audience Profile & Circulation


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Searcher 2008 Rate Card #16 (Prices are quoted as black & white rates)

Additional for Covers 2nd cover $495 ❯ 3rd cover $445 ❯ 4th cover $545

Special PositionsA 20% premium will be charged for a specified page or positionon the page.

Color Ads (per page)❯ $895 per color for standard & matched PMS colors❯ $1,195 for 4-color process

SpecificationsPublication size is 83/8"w x 11"d—a standard magazine size.Editorial pages are 3 columns wide. The magazine is printedon 45 lb. Orion Web Gloss using offset printing.

Advertising Regulations❯ A 15% commission is paid to recognized agencies on

space, color, bleed, and position charges.

❯ Advertisers using 5- or 10-time rates will be billed forshort-rate adjustments if contracted space is not usedwithin 1 year of first insertion.

❯ All advertising is subject to the publisher’s approval, andevery advertisement is published with the understandingthat the agency and advertiser indemnify and hold harm-less the publisher from any loss, claims, or suits arisingout of publication of their advertisement.

❯ Unless advertiser requests return of materials, they will notbe returned, and later retrieval cannot be guaranteed.

Cancellations:In writing 30 business days prior to material deadlinesCover and premium positions are noncancelable.

Contact Information:Michael ZarrelloAdvertising Sales DirectorInformation Today, Inc.143 Old Marlton Pike, Medford, NJ 08055(609) 654-6266 ext. 132(609) 714-2159 [email protected]

CLOSING DATES:

January 11/13/07 12/3/07

February 12/20/07 1/9/08

March 1/16/08 2/1/08

April 2/13/08 3/3/08

May 3/14/08 4/1/08

June 4/17/08 5/5/08

July/August 5/15/08 6/3/08

September 7/11/08 7/29/08

October 8/13/08 8/29/08

November/December 9/18/08 10/6/08

Full-Page Spread 151/2 "w x 10 "d $2,830 $2,510 $2,290Full Page 7 " x 10 " 1,415 1,255 1,1452⁄3 Page 45⁄8 " x 95⁄8 " 1,255 1,120 1,0051/2-Page Spread 151/2 " x 5 " 2,250 2,020 1,8101⁄2-Page Horizontal 7 " x 5 " 1,125 1,010 9051⁄3-Page Square 45⁄8 " x 43⁄4 " 1,030 930 8301⁄3-Page Vertical 21⁄4 " x 95⁄8 " 1,030 930 8301⁄6-Page Vertical 21⁄4 " x 43⁄4 " 830 770 690

BleedsBleeds are available for Full Page, Full-Page Spread, and Half-Page Spread sizes only(15% extra charge for bleeds)

Bleed size 87/8 "w x 111/2 "d 171/4 "w x 111/2 "d 171/4 "w x 53/4 "dTrim Size 83/8 " x 11 " 163/4 " x 11 " 163/4 " x 51/2 "Live Copy 77/8 " x 101/2 " 161/4 " x 101/2 " 161/4 " x 51/4 "

SIZE DIMENSIONS 1x 5x 10x

FULL PAGE FULL-PAGE SPREAD HALF-PAGE SPREAD

SPACE RESERVATIONS AD MATERIALS DUE

Rate CARD

Ad Production Requirementswww.infotoday.com/advert/CTPAdSpecs.pdf

Please identify material by name of advertiser, publication, and issue date. High-quality hardcopy

proof for color and/or black-and-white ads must

be submitted for all ad formats.

We accept the following formats:

❯ Hi-res press optimized PDF❯ fonts must be embedded❯ set black to overprint❯ convert PMS to CMYK❯ images must be in CMYK❯ 300 dpi images only

❯ Photoshop TIFF files for Macintosh (CMYK): 300 dpi, size and bleeds according to pub specs

❯ Trouble-free QuarkXPress 6.5 or earlier (Mac)❯ all art and PostScript fonts for Mac enclosed;

do not use true type fonts❯ CMYK color specifications only❯ high-resolution 300 dpi images at 100% size,

no local rotation or flipping in Quark❯ TIFF file format for raster images; EPS file

format for vector images❯ flatten image files in their native applications before

placing in Quark❯ convert EPS fonts to paths/outlines (save

with “include document fonts” option) orprovide all font files used by the EPS

When renaming files, make sure to keep the proper

file extension (i.e., .eps, .qxd, .pdf, etc.)

❯ To upload files via the Web:You may send us files via our Web site:❯ site: http://files.infotoday.com

❯ username: advert (case-sensitive)❯ password: advert1

❯ Submission on CD:❯ mark disk with title of ad, name of agency,

publication/issue in which ad will be placed

Once the file is uploaded, or the disk has been mailed, please e-mail to [email protected]

the name of the document you submitted, name of the advertiser, and the issue/publication in which youare placing your ad. Make sure to also overnight a high-quality hardcopy proof of your ad to:

Michael Hardwick

Information Today, Inc.

143 Old Marlton Pike

Medford, NJ 08055

For proper sizing of your ad please refer to the publication’s rate card. Add 1/4'' on all sides for bleed.


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Production Requirements

143 Old Marlton Pike • Medford, NJ 08055-8750609-654-6266 • FAX 609-654-4309

Graphics Department [email protected]

www.infotoday.com

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www.infotoday.com—the number-one online destination for the information industryOur mission is to be the leading information provider serving the library and information professionalcommunity. The audience for InfoToday.com is comprised largely of subscribers to our various publica-tions—Computers in Libraries, Information Today, ONLINE, Searcher—as well as professionals whowant information on our conferences, directories, or other ITI content. This Web site includes our con-ference pages for the popular Computers in Libraries and Internet Librarian conferences.

TrafficThe Information Today, Inc. Web site is now averaging more than 275,000 visitors each month, deliver-ing more than 600,000 ad impressions monthly.

For more information contact:

David PanaraAdvertising Sales Manager(609) 654-6266 ext. [email protected]

File format: JPG or GIF. Flash files are also acceptable.

Advertising Rates 2008

www.InfoToday.comOnline Advertising Opportunities

Description Ad Size (Pixels) Max File Size Location Minimum Impressions Net Cost

Leaderboard 728 x 90 30k Top 20,000 $75 CPM

Banner 468 X60 30k Top 20,000 $60 CPM

Skyscraper 120 x 600 30k Right 20,000 $75 CPM

Tile 125 x125 30k Left 20,000 $60 CPM

text links text only Bottom 1 month/unlimited $750 month

www.infotoday.com/newslink

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NewsLink is a free, email newsletter designed by Information Today, Inc. (ITI) to highlight the informa-tion that both users and producers of information products and services need to do their jobs as effec-tively as possible.

Beginning in 2008, Newslink wil be sent out 2x a week (Mondays and Thursdays) to our 9,000+ sub-scribers. Each issue will contain original content, the latest headlines in theinformation industry, and longer-form articles.

Each issue of the Newslinks has an exclusive sponsor. As a sponsor of this fast-growing e-mail newsletter, you can make a direct impact on your core audience.

Located at the top of the issue, your sponsorship Includes:

• Company logo

• 50 words of text

• A linking URL

Send this creative to David White, [email protected].

Go to http://www.infotoday.com/newlink/archives.shtml for sample newsletters.

Your sponsorship message must be received at least 3 business days prior to issue date. Due to therapid increase in subscribers, prices are subject to change upon expiration of your agreement.

For more information contact:

David PanaraAdvertising Sales Manager(609) 654-6266 ext. [email protected]

NewsLink 2008Relaunched for 2008!

All new content!

Additional Opportunity

STAND ALONE EMAIL In addition to our sponsorships, we are offering you exclusive, stand-alone email offers to our 9,000+ subscriber base.

COST: $1,500

YOU provide HTML creative and Subject Line.

WE send it out on your behalf.

ITI Bulletins are sent out every Wednesday.

Newslink_5tabs_c.1 9/28/07 4:26 PM Page 1

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www.infotoday.com

Mail List Rental Rates 2008

PeriodicalsInformation Today, Inc. Catalog List Names: 9,000 (minimum order 3,000) Cost: $130/M

Information Today Subscribers Names: 2,500 Cost: $640 FlatThe Newspaper for Users and Producers of Electronic Information Services

Computers in Libraries Subscribers Names: 3,500 Cost: $695 FlatProvides Complete Coverage of Library Information Technology

Searcher Subscribers Names: 2,200 Cost: $595 FlatThe Magazine for Database Professionals

ONLINE Subscribers Names: 2,700 Cost: $695 FlatThe Leading Magazine for Information Professionals

MLS: Marketing Library Services Subscribers Names: 700 Cost: $150 FlatA “How-To” Marketing Tool Written Specifically for Librarians

Intranets Subscribers Names: 300 Cost: $100 FlatA Newsletter Covering Enterprise Strategies and Solutions

CyberSkeptic’s Guide Subscribers Names: 600 Cost: $175 FlatThe CyberSkeptic’s Guide to Internet Research

The Information Advisor Subscribers Names: 450 Cost: $150 Flat

KMWorld Subscribers—For pricing and counts contact Judie Webster at 207-236-8524 ext. 325

CRM Subscribers—For pricing and counts contact ALC at 800-252-5478

EContent Subscribers—For pricing and counts contact ALC at 800-252-5478

MultiMedia & Internet@Schools Subscribers—For pricing and counts contact Worldata at 800-331-8102

EventDV Subscribers—For pricing and counts contact Worldata at 800-331-8102

Streaming Media Magazine Subscribers—For pricing and counts contact Worldata at 800-331-8102

Conference Attendee ListsComputers in Libraries 2007 Attendees Names: 2,600 Cost: $395 Flat

Internet Librarian 2006 Attendees Names: 1,200 Cost: $255 Flat(Internet Librarian 2007 names will be available January 1, 2008)KMWorld & Intranets 2006 Attendees Names: 900 Cost: $400 Flat(KMWorld & Intranets 2007 names will be available January 1, 2008)WebSearch University Attendees 2007 (NY and DC) Names: 500 Cost: $150 Flat

Directory ListsAmerican Library Directory—For pricing and counts contact DM2 lists at 800-323-4958Continuously updated list of North American libraries, librarians, consortia, etc.American Book Trade Directory—For pricing and counts contact DM2 lists at 800-323-4958Continuously updated list of North American Bookstores, Book distributors, etc.Literary Market Place—For pricing and counts contact DM2 lists at 800-323-4958Continuously updated list of Book Publishers and Book publishing industry suppliers

Normal Shipping: 10 days after receipt; Special Shipping: 5 days after receipt (Note: A 5% surcharge will be added.)

For more information on Information Today, Inc. list rentals, contact:Mike Zarrello(609) 654-6266 ext. [email protected]

List rentals are for one-time use only and are available on pressure-sensitive, four-across Cheshire labels,on disk, or via email in ASCII comma-delimited format ($35 surcharge).

www.infotoday.com

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Information Today, Inc. Publications

MultiMedia & Internet@Schools Circulation: 15,000 Frequency: 6 issues/yearMMIS is a source of practical information for school librarians and technology specialists about today’s and tomor-row’s education technology tools and resources and how they can be used to further teaching and learning.

Information Today Circulation: 10,000 Frequency: 11 issues/yearInformation Today is the only newspaper designed to meet the needs of the information professional. Informa-tion Today delivers total coverage of late-breaking news and long-term trends in the information industry.

EContent Circulation: 12,000 Frequency: 10 issues/yearEContent clearly identifies and explains emerging digital content trends, strategies, and resources to help professionalsfind a clear path to profits and improved business processes.

Searcher Circulation: 4,000 Frequency: 10 issues/yearSearcher: The Magazine for Database Professionals explores and deliberates on a comprehensive range ofissues important to the professional database searcher.

ONLINE Circulation: 8,000 Frequency: 6 issues/yearONLINE: The Leading Magazine for Information Professionals is written for librarians and other professionalswho routinely use online services for information delivery.

Computers in Libraries Circulation: 6,000 Frequency: 10 issues/yearCIL’s reader-friendly features focus on practical applications of technology in public, school, academic, corporate,and special libraries. CIL is the information professional’s first choice for accurate and practical informationregarding cutting-edge information and library technology.

CRM Circulation: 85,000 Frequency: 12 issues/yearCRM is the leading publication serving the field of customer relationship management. CRM is targeted to seniorlevel management in corporate, sales, marketing, service, and information technology.

EventDV Circulation: 24,000 Frequency: 12 issues/yearEventDV is a magazine read by wedding and event videographers as well as those doing corporate, academic,sports, documentary, legal, and other videography work. It is essential reading in a crowded field of more general video publications.

KMWorld Circulation: 50,000 Frequency: 10 issues/yearKMWorld is dedicated to document, content, knowledge management, and business process management. Inmany organizations, solutions in these critical areas are sorely lacking.

Streaming Media Circulation: 15,000 Frequency: 4 issues/yearStreaming Media magazine is a quarterly resource for executives and technology managers who use onlinevideo and audio for both business communication and delivery of consumer content.

Speech Technology Circulation: 19,000 Frequency: 6 issues/yearSpeech Technology magazine is recognized worldwide as the leading source of information on products, ser-vices, and technology related to the speech technology field.

www.infotoday.com/conferences

Events Calendar 2008

Buying & Selling eContent April 13–15, 2008

Buying & Selling eContent is the only executive-level forum that covers the critical challenges facing bothsides of the content marketplace (www.buy-sell-econtent.com). Camelback Inn Scottsdale, AZ

Internet Librarian October 20–21, 2008

Internet Librarian is the only conference designed for information professionals who are using, developing, andembracing Internet and Web-based strategies (www.infotoday.com/il2008). Also features Internet@SchoolsWest (www.infotoday.com/internet@schools). Monterey, CA

SpeechTEK August 18–20, 2008

SpeechTEK 2007 is the leading voice and speech technology conference in the U.S., exploring how voice andspeech technology solutions can change the way businesses reach out to their customers and looking at howorganizations can integrate speech technology in new products and services or deploy them in their businessoperations (www.speechtek.com). New York Marriott Marquis, NYC

WebSearch University Spring/Fall 2008

WebSearch University is a valuable, intensive learning opportunity where intermediate to advanced Websearchers can improve their skills and learn new search tactics, strategies, and tools (www.websearchu.com).

Philadelphia and Washington, D.C.

Computers in Libraries April 7–9, 2008

Computers in Libraries is the leading conference for librarians and information professionals who need to knowabout the latest technologies, equipment, software, and services available (www.infotoday.com/cil2008). Also fea-tures Internet@Schools East (www.infotoday.com/internet@schools). Hyatt Regency Crystal City Arlington, VA

destinationCRM 2008 August 19–20, 2008Organized by CRM magazine, destinationCRM is quickly gaining recognition as both a valuable networkingopportunity for top CRM executives and an excellent learning experience for top-level professionals involvedin CRM purchasing decisions (www.destinationCRM.com). New York Marriott Marquis, NYC

Enterprise Search Summit May 20–21, 2008

Enterprise Search Summit is an intensive 2-day conference that is totally focused on the nuts and bolts of howto plan for, choose, and deploy an internal search capability (www.enterprisesearchsummit.com).

Hilton New York, NYC

Streaming Media East/West May 20–21, 2008/Fall 2008

The Streaming Media conferences are where the streaming industry intersects with the business world.Streaming professionals, technology experts, and business executives gather to learn how to use streamingand digital media in their organizations (www.streamingmedia.com). Hilton New York, NYC/San Jose, CA

KMWorld & Intranets Fall 2008

KMWorld & Intranets is the global conference and exposition designed for developing and evaluating enter-prise-wide strategies and for implementing collaborative intranet and portal strategies and technologies thatmeet organizational goals (www.kmworld.com). San Jose, CA

www.infotoday.com

Information Today, Inc. Reprints 2008

Black/White Reprints Price List11 x 17 (Bi-fold)

1 SIDE 2 SIDES 2 SIDES 2 SIDES

500 $300 $450 $800 $1,5001,000 $400 $600 $950 $1,6502,000 $550 $750 $1,350 $2,0002,500 $700 $900 $1,750 $2,2003,000 $800 $1,050 $1,850 $2,5005,000 $1,050 $1,300 $2,050 $3,350

10,000 $1,700 $2,300 $3,450 $4,500

81/2 x 11 11 x 251/2 (Tri-fold)QUANTITY

Color Reprints Price List11 x 17 (Bi-fold)

PDFs:$500 per page

Information Today, Inc. reprints provide a cost-effective marketing and sales tool that will help educate yourcustomers and prospects with timely promotional information. Capitalize on your company’s exposure byreprinting your feature story, profile, new product release, and more. Article reprints are available for allInformation Today, Inc. publications.

Paper:80 lb. White Gloss Stock

Shipping and Handling:Please note: Shipping and handling costs are not included

in the above prices. Reprints will be shipped UPS Ground unless otherwise requested.

For more information please call David Panara at (609) 654-6266, ext. 146.Fax: (609) 714-2159 or email: [email protected]

1 SIDE 2 SIDES 2 SIDES 2 SIDES

500 $1,300 $1,500 $2,100 $3,0501,000 $1,350 $1,550 $2,250 $3,2502,000 $1,550 $1,750 $2,500 $3,5002,500 $1,650 $1,900 $2,700 $3,8003,000 $1,800 $2,050 $2,900 $3,9005,000 $2,100 $2,200 $3,350 $4,500

10,000 $2,600 $2,700 $3,900 $6,000

11 x 251/2 (Tri-fold)81/2 x 11

*Higher quantities are available upon request.

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The Magazine for 2008The Magazine for Database Professionals Each issue of Searcher: The Magazine...

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Transcript of The Magazine for 2008The Magazine for Database Professionals Each issue of Searcher: The Magazine...