The Magazine Followed by Leaders Since 1985.

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Print & Digital 2022 MARKETING GUIDE The Magazine Followed by Leaders Since 1985. The Magazine of Georgia Business, Politics & Economic Development Since 1985

Transcript of The Magazine Followed by Leaders Since 1985.

Print & Digital

2022 MARKETING GUIDE

The Magazine Followed by Leaders Since 1985.

The Magazine of Georgia Business, Politics & Economic Development Since 1985

GeorgiaTrend.com

That’s what Georgia Trend Delivers to Advertisers. MORE.

Georgia Trend is audited by CVC – Circulation Verification Council.We ensure that your message is delivered to a qualified and controlled audience. There is no guesswork here when you invest in reaching our subscribers. Our audited stats tell the story.

CVC Audit January 2018 – December 2019

80% Senior-level: CEO, CFO, COO, President, Owner, VP, Manager / Director

58% Between ages 51-64

37% Between ages 25-50

$279,000 Average Household Income

51 MINUTES Average time spent reading one issue

4.2 Average number of people who read each copy of magazine

86% Percentage of subscribers who graduated college

32% Percentage of subscribers with Masters or Doctoral Degree

AUDITED CIRCULATION ENSURES YOU REACH ENGAGED READERS

Connecting influential leaders from every county, community, city and major metro across the state, Georgia Trend delivers in-depth content, analysis and perspective. With multi-platform media options, and our statewide editorial coverage and subscriber base, Georgia Trend delivers a most cost-efficient strategy to:

• Build and strengthen your brand• Introduce new products and services• Increase and broaden awareness• Engage through print, digital, social, content and sponsorship options

More Influencers. More Exposure. More Value.

46,607 4.2X = + 7,100195,749PRINTSUBSCRIBERS

DIGITALSUBSCRIBERS

READERS PER COPY

PRINT READERSHIP

770.558.8701

More Opportunities to Connect with Georgians

• Association County Commissioners Georgia (ACCG)

• Georgia Economic Developers Association (GEDA)

• Georgia Municipal Association (GMA)

• Georgia Research Alliance (GRA)

• UGA Small Business Development Centers across Georgia

• Georgia Chamber of Commerce

• Atlanta Regional Commission

GEORGIA TREND COVERS THE SPECTRUM OF BUSINESS, INDUSTRY, EDUCATION, HEALTHCARE, POLITICS, ECONOMIC DEVELOPMENT, TOURISM, AGRICULTURE, THE ARTS, AND MORE.

BEST STATEWIDE COVERAGE ON ALL OUR MEDIA PLATFORMS

We offer marketing options on various platforms that provide an Integrated Media approach for your campaign:

Shine the Spotlight On Your City and Community!OUR STATE area spotlights paint the big picture and create a wonderful marketing tool to attract new businesses, new residents and tourists to your region. From small local businesses to large industries, education to recreation, healthcare to arts and entertainment, Georgia Trend shares your story with its readers across the state.

46,607 MONTHLY PRINT SUBSCRIBERS, 195,000 READERS

DIGITAL COVERAGE ON: www.georgiatrend.comGeorgia Trend DailySocial Media:

We are planning for 2022 now! Is this your community’s year to be in the spotlight? Please contact us to discuss which months are still available!Amanda Patterson: [email protected] 770.558.8701

GEORGIA TREND PARTNERS WITH LEADING STATEWIDE ASSOCIATIONS TO BRING READERS COMPREHENSIVE, RELEVANT AND TIMELY INFORMATION.

Custom Publishing

PrintEvents &

Sponsorships

DigitalSocial Media

Sponsored Content

GeorgiaTrend.com

OCTOBER 2022

JANUARY 2022Recognizing the state’s top leadership

Recognizing the Best and Brightest future leadership around the state

PRESENTING SPONSOR:• Table of 10 at Awards Ceremony• Opportunity for representative to

speak at the event• Poster display at ceremony• Prominent recognition of sponsorship

on invitations, program, slide presentation and gift bags

• Pre- and post-event recognition on Georgia Trend’s social media platforms

• Industry Exclusivity

Sponsorship Rate: $6,000

Georgian of the Year – Most Influential Georgians

40 Under 40

To confirm your sponsorship contact Amanda Patterson, 770.558.8701 or [email protected]

GOLD SPONSOR:• Four seats at Awards Ceremony• Poster display at ceremony• Recognition of sponsorship on invitation,

program and slide presentation• Pre- and post-event recognition on

Georgia Trend’s social media platforms

Sponsorship Rate: $4,000

SILVER SPONSOR:• Two seats at Awards Ceremony• Recognition of sponsorship on

invitation, program and slide presentation

Sponsorship Rate: $2,000

Event Sponsorship Opportunities

Sponsored Print Content – Tell Your Own Story In your own words, you can bring your message to our readers. Whether it’s a CEO Q&A, Anniversary Celebration or other major news, this is your forum.

Ben Hartman

Tell us a little about yourself.

After growing up in Roswell and attending Furman University and the University of Georgia School of Law, I moved to the Golden Isles with my wife, Leslie. My parents and grandparents were from here. The Lafayette Grill in Brunswick and Ward’s Drug Store on St. Simons were family businesses.

Leslie is the executive director for Safe Harbor Children’s Center and I am a partner at HunterMaclean’s St. Simons office, where I focus on estates & trusts and corporate law. Practicing law provides me the opportunity to build relationships and help individuals and families achieve their goals. It is a gift to work with multiple generations, and many of my clients are successful entrepreneurs with great stories.

The community faced multiple challenges during your term as Chairman of the Brunswick-Golden Isles Chamber of Commerce.

Definitely. Beyond the pandemic, we had other crises: a ship in our harbor and the tragic murder of Ahmaud Arbery. The day the video went viral, faith and business leaders of all races gathered in my office. That group worked together and used their relationships to calm the community and keep protests peaceful. Those collective efforts gained positive outcomes. Georgia passed a Hate Crime Bill championed by Don Hogan, the Citizen’s Arrest Law has been repealed, and a racially and denominationally diverse group of pastors holds regular meetings to collaborate on community issues. Attorney General Chris Carr has been a strong and consistent presence in the efforts to see that justice is served. We are committed to not letting another tragedy occur.

What accomplishments from 2020 make you most proud?

We launched the Chamber’s Foundation, with a focus to increase minority participation in Leadership Glynn. The business community exceeded our fundraising goal, providing overwhelming support for the next generation of minority leadership.

The Chamber and the College of Coastal Georgia partnered to create Unified Breakfasts for the elected leaders of the City of Brunswick and Glynn County. Our officials have embraced the opportunity to dialogue and build relationships. Breaking down silos and encouraging collaboration ensures that the Golden Isles’ best days are still ahead.

Chamber members increased their support during 2020, affirming the value of our programming and work. I am proud that the Chamber was a source for information relating to PPP, grants, regulations, and ways to support local business.

What are the best things about living and working in the Golden Isles?

The Golden Isles offers a small town feel with the amenities and business sophistication of a larger city. Whether at first-class restaurants, on the golf course, or at their child’s baseball game under the oaks at Mallery Park, colleagues, entrepreneurs, and industry leaders are finding that they can do business from anywhere—and they are choosing to do business here.

During the last year, we witnessed the dedication of teachers and school staff who were committed to providing in-person school, the sacrifice of healthcare and frontline workers, and the adaptability of the hospitality industry, as much of the world escaped to the Golden Isles. We have beautiful beaches, idyllic tidal marshes, miles of scenic bike paths, and some of the world’s best golf courses, but it is the people that make the Golden Isles a truly special place to live, work, and play.

Leadership Spotlight

Sponsored Content

A Conversation about Life and Businessin the Golden Isles with

Savannah 912.236.0261 | St. Simons Island 912.262.5996 | www.huntermaclean.com

Ben Hartman is a partner with HunterMaclean and currently serving as the 2020-2021 Chairman of the Brunswick-Golden Isles Chamber of Commerce. Ben can be reached at 912.262.5996 or [email protected]

t was a powerful statement. “I feel that we have a dual mission in operating our ports. One is

to maintain Georgia’s lead in out-pulling other Southeastern ports,” Georgia Gov. Ernest Vandiver said on Aug. 25, 1960. “The second, and equally important, is to regain a great bulk of the markets lost to other countries. … The door is there, inviting and profitable, but it has not been pushed wide open.” Vandiver made those remarks while he was in Brunswick for the dedication of the new, $2 million Georgia Ports Authority Docks – an important step in the ongoing planning and development that has helped keep the trade door open for the state since then. Vandiver’s vision was clear. He cited the impact of the Georgia ports on every county in the state, and added that the ports are “powerfully and smoothly speeding the transition to a healthy, well-balanced economy.” Besides its new 500-foot docks, the GPA positioned a new transit shed, warehouse, railroad tracks and secure cranes, along with supporting facilities and cargo handling equipment, on a 30-acre tract that was deeded to the state by the city of Brunswick and Glynn County. To illuminate all this, the state put together a two-day celebration. The guest list was lengthy. The Savannah delegation included Mayor Malcolm Maclean and state representatives Frank S. Cheatham and Norman McGee. The Brunswick delegation was headed by

Mayor Millard Copeland and Glynn County Commission Chairman James D. Gould. Hundreds of others made an appearance, including leaders in government, commerce, transportation and industry, and high-ranking U.S. military officers. The menu was likewise expansive. Dinner at the Cloister the night before. Breakfast at the King and Prince that morning. And, to cap it off, a “delightful” shipside luncheon that afternoon for some 1,500 people. Amid the ceremonies, the U.S. Lines freighter Southstar was tied up at the GPA docks, taking on 1,100 bales of chemical cellulose

from the Rayonier plant at Jesup, and 700 tons of rosin from the Hercules plant at Brunswick. The overall theme for this new era, Vandiver emphasized, was “seaports … ships … soil … and smokestacks.” Speaking specifically about Glynn County, the governor added that “the Southeast is trailing your shipping surge … and the world is waiting for more of mankind’s goods sailing out from this romantic harbor.”

Sources: Savannah Morning News articles of Aug. 7, 1958, Aug. 25, 1960, and Aug. 26, 1960; New Georgia Encyclopedia.

PRESERVING THE PAST | PURSUING THE FUTURE

ACCELERATING GLOBAL COMMERCE

GAPORTS.COM

Georgia Ports: Brunswick Docks Open to Fanfare 60 Years Ago

Sponsored Content

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MOVERS&INFLUENCERS

Albany-Dougherty EDC Names Jana Wadkins Dyke New President & CEOAlbany, Georgia

Christie Moore Selected To Serve As President & CEOValdosta, Georgia

The Albany-Dougherty County Economic Development Commission has named Jana Wadkins Dyke, a South Georgia native, president and chief executive officer of the public-private partnership. Dyke, a Georgia Certified Economic Developer, has been leading economic development initiatives for the Waycross-Ware County Development Authority in southeast Georgia since 2017. Previous positions include director of Mainstreet and Downtown Development in Sylvester; a realtor

Christie Moore, an experienced and proven non-profit professional, has been selected to serve as president and chief executive officer of the Valdosta-Lowndes Chamber of Commerce beginning in January 2021. Currently Moore serves as president and chief executive officer of the Dawson County Chamber of Commerce in Dawsonville, Georgia, a position she has held since 2012. She has also served as the leader of the Blakely-Early County Chamber of Commerce in southwest Georgia.

The Chason Group provides executive search services for chambers of commerce, economic development organizations, foundations and non-profits. Visit www.thechasongroup.com to learn more about The Chason Group’s services. Congratulations to these professionals on their new positions.

for Real Living Realty Advisors in Valdosta; and various roles with the Walton County Chamber of Commerce and Destin Chamber of Commerce, both in Florida. She started her career in economic development over twenty years ago as vice president of the Lee County Chamber of Commerce and Development Authority in Leesburg, Georgia. A graduate of Columbia Southern University, Dyke currently serves as Georgia state director for the Southern Economic Development Council. Dyke is also a member of the Georgia Economic Developers Association, member of the Leadership Georgia Class of 2020, and a member of the Georgia Chamber of Commerce Rural Prosperity Steering Committee.

SPONSORED BY

Moore is a graduate of the US Chamber’s Institute of Organization Management and a Georgia Certified Chamber Executive. Other distinguished honors include Leadership Georgia, Zell Miller Leadership Institute, Leadership Dawson and the Georgia Academy of Economic Development. Moore is chair of the Zell Miller Leadership Institute Alumni Board as well as the Northeast Georgia Health System Advisory Council. She is a board member for the Georgia Association of Chamber of Commerce Executives and a member of the Rotary Club of Dawson County.

For more information, contact Amanda Patterson, 770.558.8701 or [email protected]

770.558.8701

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Full page 8,421 9,057 9,744 10,539 11,211

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PREMIUM POSITIONS:

Position 12x 6x

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Inside Back 10,100 11,100

Back Cover 11,900 13,100

Page 3, Page 4, and all guaranteed positions, add 10%.

CUSTOM PUBLISHINGContact us today to discuss custom publishing projects we can create for you.

PREPRINTED INSERTS 2 pages, rate per page: $4,500 4 pages, rate per page: $3,500

SPONSORED CONTENTTell your story or present your advocacy position to the decision-makers. Multi-page rates available.

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January February

Small Business Guide

MarchRESERVE BY NOVEMBER 23MATERIALS BY NOVEMBER 30• Georgian of the Year• 100 Most Influential Georgians• Georgia Trend Hall of Fame• Energy• Small/Urban Farmers

Our State• Cobb County

RESERVE BY DECEMBER 21MATERIALS BY DECEMBER 28• Legislative Guide• Healthcare – Heart Health• Georgia Trustees 2022• Georgia Municipal Association – Visionary Cities• CIDs – North Fulton• Civil Rights Tourism

Our State• Forsyth County

RESERVE BY MARCH 22MATERIALS BY MARCH 29• Resource Guide for small business owners and entrepreneurs• A special Georgia Trend publication (inserted in the May issue of

Georgia Trend) + 20,000 to Small Business Development Centers

RESERVE BY JANUARY 25MATERIALS BY JANUARY 31• Woman Leaders• Restaurant Industry• Mixed-income Housing• University Spotlight: Emory• Georgia Education Guide (sponsored content)• Georgia Corporate Meetings & Getaways (Sponsored Content)

Our State• Macon-Bibb County• Douglas County

Business GeorgiaRESERVE BY AUGUST 30PUBLISHING FALL 2022

• Georgia’s Economic Development Publication

INTERESTED IN A REGIONAL SPOTLIGHT FOR YOUR AREA? Contact Amanda Patterson at [email protected]

MayRESERVE BY MARCH 22MATERIALS BY MARCH 29• Most Respected Leader• Top Doctors in Georgia• MBA Programs• Georgia’s Flooring Industry

Our State• Perimeter Area

JuneRESERVE BY APRIL 26MATERIALS BY APRIL 29• ACCG – Counties of Excellence• Healthcare – Cancer• Manufacturing in Georgia

Our State• Columbus• Brunswick-Golden Isles

AprilRESERVE BY FEBRUARY 22MATERIALS BY FEBRUARY 28• Economic Yearbook• Industry Outlook• Healthcare: Mental Health• Technical Colleges

Our State• Savannah-Chatham County• South Metro Atlanta• Toccoa-Stephens County

OctoberRESERVE BY AUGUST 23MATERIALS BY AUGUST 30• 40 Under 40• Healthcare – Sports Medicine• Top 100 Public Companies• Georgia Workforce Needs• Sports Medicine

Our State• Gainesville-Hall County• North Fulton

AugustRESERVE BY JUNE 22MATERIALS BY JUNE 29• Main Street Cities • Healthcare: Reconstructive Surgery• Business of Sports• Global Trade & Logistics• Automotive Industry in Georgia• Destinations – Executive Travel and Meetings (Sponsored Content)

Our State• Augusta-Richmond County• Albany/Dougherty County

JulyRESERVE BY MAY 24MATERIALS BY MAY 31• Agribusiness• Ga CVBs Travel Blazers Awards• South Fulton CIDs• Banking

Our State• Carroll County

SeptemberRESERVE BY JULY 22MATERIALS BY JULY 29• College and University Directory • Georgia Conservancy• Office Trends• Hartsfield-Jackson Atlanta International Airport• Cobb CIDs

Our State• Gwinnett County

NovemberRESERVE BY SEPTEMBER 23MATERIALS BY SEPTEMBER 30• Transportation• Research at Georgia’s Universities/ Georgia Bio• Georgia Ports

Our State• Cordele-Crisp County

• Dalton-Whitfield County

DecemberRESERVE BY OCTOBER 25MATERIALS BY OCTOBER 28• The Legal Elite• Hospital Feature• Healthcare–Georgia’s Top Hospitals• Education – Teacher Appreciation

Our State• Southwest Georgia• South Fulton

2021

anniversary25th

40404040U NDER

2022 Calendar

Annual Publications

2022 Calendar

GeorgiaTrend.com

ANNUAL ECONOMIC DEVELOPMENT PUBLICATION

Published in October 2022, Business Georgia provides a wealth of information on the economy, skilled workforce, transportation, education and statewide contacts as it highlights the opportunities for business relocation, expansion and investment in Georgia.

BONUS: With each page or partial page of advertising, you receive the equivalent in complimentary sponsored editorial in the Economic Development Showcase section.

DISTRIBUTION CHANNELS:• Mailed out-of-state to Corporate Site Selectors across the U.S.• Georgia Department of Economic Development• Economic and Industrial Development Authorities• Chambers of Commerce throughout Georgia

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Space Reservations: August 31, 2022Save 10% on the rates if you reserve by June 1.

TOTAL ANNUAL DISTRIBUTION: 15,000

ANNUAL GUIDE TO STARTING AND GROWING A SMALL BUSINESS

Published in May 2022, The Small Business Guide provides vital and resourceful content as well as relevant local success stories for Georgia’s increasing number of small business owners.

Space Reservations: March 25, 2022BONUS:With each page or partial page of advertising, you receive the equivalent in complimentary sponsored editorial space in our Small Business Partners section.

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Four Color B&WSpread $20,351 $15,627Full Page 11,211 8,7232/3 Page 9,055 6,4321/2 Page 7,058 4,6001/3 Page 6,169 3,5181/6 Page 4,725 2,089

DISTRIBUTION CHANNELS:

50,000 Georgia Trend subscribers (distributed with the May 2022 issue) +20,000 SBDCs – Georgia Small Business Development Center Network Georgia Chamber of Commerce Georgia Department of Economic Development

TOTAL ANNUAL DISTRIBUTION: 70,000

PLUS Small Business Guide will be posted on the Georgia Trend website.

PLUS Business Georgia will be posted on the Georgia Trend website.

Small Business Guide

Business Georgia

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1/6 Page

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PDF file preferred. See Electronic File Guidelines for other options.Binding: Perfect bound.

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CONTACT: Amanda Patterson, Advertising Director, 770.558.8701 or [email protected]

Advertising Specs

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Perspectives

Sponsored Content Package1-month campaign $2,500Each additional month $2,000

• One 350 to 500-word article produced by Georgia Trend’s in-house content team with up to 4 photos published on your own dedicated page on GeorgiaTrend.com

• 4-week placement on Georgia Trend’s home page, under Features, noted as Sponsored

• One push on Georgia Trend Daily e-newsletter

• One Facebook post

Leaders from around the state will have the opportunity to express their views, company initiatives and community engagement in a video package produced by Georgia Trend Magazine.

Contact Carolyn Gardiner at 770.558.8703 or [email protected] for details on these digital opportunities.

THE PERSPECTIVES VIDEO PACKAGE INCLUDES:

• One 15-minute video edited to 8 minutes and divided into four 2-minute videos.

• Placement on a GeorgiaTrend.com dedicated video page.

• One social post on Georgia Trend’s Facebook, Twitter, LinkedIn and Instagram pages for each 2-minute video segment.

• At the conclusion of the 1-month campaign, clients will have full rights to the videos produced.

• Placement on Georgia Trend Daily, once a week for four weeks.

1-month campaign package $7,500

DIGITAL OPPORTUNITIES

770.558.8701

55,000 MONTHLY IMPRESSIONS

Social Media (Facebook, Twitter, Instagram, LinkedIn)

Facebook, 3 posts per month

Twitter, 3 posts per month

Instagram, 1 post per month

LinkedIn, 1 post per month

3 Month Package $825/mo 6 Month Package $720/mo

174,000+ DIRECT EMAILS EACH MONTH8,000 OPT-IN SUBSCRIBERS

Georgia Trend Daily

Size 3 Months 6 Months

Banner +Three Press Releases 640 x 79 $1,800/mo $1,495/mo

Box Ad + Two Press Releases 213 x 177 $900/mo $740/mo

15% discount for 3 months of Georgia Trend Daily + Georgiatrend.com simultaneously

44,000 AVERAGE MONTHLY IMPRESSIONS

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Size 3 Months 6 Months

Leaderboard* 728 x 90 $1200/mo $1100/mo

Island 300 x 250 $990/mo $880/mo

* In addition to the 728x90, please provide a 300x50 or 320x50 size so it will appear on all mobile devices.

FILE TYPESJPG, GIF, PNG 60K or less

DIGITAL OPPORTUNITIES

CONTACT:

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GeorgiaTrend.com

Amanda Patterson770.558.8701 • [email protected]

Carolyn Gardiner770.558.8703 • [email protected]

Lane Henderson678.381.2168 • [email protected]

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