The magazine Christchurch lives by - Stuffstatic.stuff.co.nz › files › AvenuesNo10Media2.pdf ·...

6
Avenues is the definitive city guide that helps people get the most out of living in Christchurch. Avenues delivers the best of everything each month, from dining to trends, fashion, entertainment, regional travel and local personalities. Coupled with insightful features and reviews, Avenues encapsulates what makes Christchurch the unique community it is. Stories are engaging, local and relevant, giving readers authoritative, must-have inside information, and a greater appreciation of their city. Avenues, the magazine Christchurch lives by. November 2010 The magazine Christchurch lives by The magazine Christchurch lives by I November 2010 Issue 78 $6.95 INCL GST GET RACY CUP WEEK COLOUR | BUBBLE BUSINESS THE FIZZ QUIZ | SOUL SISTER LADI6 ON TOUR | WIN A WEEKEND FOR EIGHT AT GLENFALLOCH STATION The magazine Christchurch lives by I December/January 2011 Issue 79 $6.95 INCL GST BEACH BODS SUN & SURF SEEKERS | LIVING THE DREAM TAYLORS MISTAKE CLAN | HOLLYWOOD TO SUMNER STIG ELDRED | FESTIVE TASTES & TIPPLES BEST ICE CREAMS Halswell Quarry erupted 12 million years ago, these classic formations of columnar basalt are the oldest rocks on display. Elsewhere, scree and red pockets of scoria and ash intersperse with a crazy mosaic of rock, swarming and swirling like Van Gogh brushstrokes. These patterns characterise Halswell stone. They formed about six million years ago after the eruption of the Diamond Harbour Group, when a great column of magma pushed up through the older rocks, forming an overtopping cone. Rapid cooling of the lava cracked the resulting basalt into natural slabs, making it comparatively easy to extract. Heading home, I check out the old buildings that provide a glimpse into the lives of the quarrymen. The crusher sheds are boarded up, but are earmarked for a museum based on tools and machinery used on the site. Further along the drive, a whare once housed single men laid off during the Great Depression, when married men were given priority for jobs. The 1922 building is one of New Zealand’s best examples of single-men’s quarters, and a worthy monument to Halswell stone. Overlooking the Kennedy’s Bush Rd entrance, an old stone house sits half-hidden among tall trees. Built in 1927 for Ned Paterson, the longest-serving quarry manager (1915-1943), the house doubled as a show home for the stone. Under the Halswell Quarry management plan, the park ranger will relocate from his current office in an old site shed to the manager’s house, where a display centre is also planned. An interpretive trail will be built along the historic tram route south of the Kennedy’s Bush Rd entrance through which I leave. Two lasting themes I take with me are the value of preserving the past, and how time and commitment cannot only mend a broken landscape, but can make it better than before. Looking back after Canterbury’s 7.1-magnitude earthquake, those sentiments seem more relevant than ever. Above, from left: The wetlands of the Canterbury native garden; the janseung poles of the South Korean garden; the bridge leading to the Songpa-Gu garden; the factory sheds housed machinery for crushing rock into roading metal. 41 controversial because of their height, the male and female carved figures are traditionally used in Korea to mark boundaries and guard town gates. Nearby, the Japanese Kurashiki garden draws you down an avenue of blossom-laden cherry trees to a thatched-roof summer house. Further along is the garden of the northern Chinese province of Gansu, famous for its location on the 2000-year-old Silk Route and connections to Cantabrian Rewi Alley. On a grassy slope to the west, a Native American totem pole and frog and orca limestone sculptures mark the Seattle garden. Visitors access the gardens by a network of well-formed walkways. The shared-use trail I’m following links to the Crocodile Track, one of Christchurch’s newest mountainbiking trails. I attack it on foot, climbing through mature pines that give way after a few minutes to a long and secluded valley. The track snakes along grassy hillsides of patchy scrub, eventually linking with the Kennedy’s Bush Track. That trail continues all the way to the Summit Rd, although I’ve turned back well before then. The sun is dipping towards the Southern Alps and the ghosts of the quarrymen are calling. Soon, I’m standing alone on the lush green field at the foot of the quarry walls, dwarfed by the mighty amphitheatre and its silence. Small birds flit from ledge to ledge, their chimes carrying like church bells across a valley. Copper sunlight steals across the rock face, sharpening its detail, laying bare its ancient secrets. To one side stands a row of tall pillars set into the wall like the ill-fated Buddhas of Bamiyan. Laid down when the Lyttelton Volcano ... scoria and ash intersperse with a crazy mosaic of rock, swarming and swirling like Van Gogh brushstrokes. 40

Transcript of The magazine Christchurch lives by - Stuffstatic.stuff.co.nz › files › AvenuesNo10Media2.pdf ·...

Page 1: The magazine Christchurch lives by - Stuffstatic.stuff.co.nz › files › AvenuesNo10Media2.pdf · Double Page Spread (DPS) $5,200 $4,600 $4,000 $3,500 ... Refer to terms and conditions

Avenues is the definitive city guide that helps people get the most out of living in Christchurch. Avenues delivers the best of everything each month, from dining to trends, fashion, entertainment, regional travel and local personalities. Coupled with insightful features and reviews, Avenues encapsulates what makes Christchurch the unique community it is.

Stories are engaging, local and relevant, giving readers authoritative, must-have inside information, and a greater appreciation of their city.

Avenues, the magazine Christchurch lives by.

November 2010

The magazine Christchurch lives by

The magazine Christchurch lives by I November 2010

Issu

e 78

$6

.95 IN

CL

GST

GET RACY CUP WEEK COLOUR | BUBBLE BUSINESS THE FIZZ

QUIZ | SOUL SISTER LADI6 ON TOUR | WIN A WEEKEND FOR

EIGHT AT GLENFALLOCH STATIONThe magazine Christchurch lives by I December/January 2011

Issu

e 79

$6.

95 IN

CL

GST

BEACH BODS SUN & SURF SEEKERS | LIVING THE DREAM TAYLORS

MISTAKE CLAN | HOLLYWOOD TO SUMNER STIG ELDRED | FESTIVE

TASTES & TIPPLES BEST ICE CREAMS

controversial because of their height, the male and female carved figures are traditionally used in Korea to mark boundaries and guard town gates.

Nearby, the Japanese Kurashiki garden draws you down an avenue of blossom-laden cherry trees to a thatched-roof summer house. Further along is the garden of the northern Chinese province of Gansu, famous for its location on the 2000-year-old Silk Route and connections to Cantabrian Rewi Alley. On a grassy slope to the west, a Native American totem pole and frog and orca limestone sculptures mark the Seattle garden.

Visitors access the gardens by a network of well-formed walkways. The shared-use trail I’m following links to the Crocodile Track, one of Christchurch’s newest mountainbiking trails. I attack it on foot, climbing through mature pines that give way after a few minutes to a long and secluded valley. The track snakes along grassy hillsides of patchy scrub, eventually linking with the Kennedy’s Bush Track. That trail continues all the way to the Summit Rd, although I’ve turned back

well before then. The sun is dipping towards the Southern Alps and the ghosts of the quarrymen are calling.

Soon, I’m standing alone on the lush green field at the foot of the quarry walls, dwarfed by the mighty amphitheatre and its silence. Small birds flit from ledge to ledge, their chimes carrying like church bells across a valley. Copper sunlight steals across the rock face, sharpening its detail, laying bare its ancient secrets.

To one side stands a row of tall pillars set into the wall like the ill-fated Buddhas of Bamiyan. Laid down when the Lyttelton Volcano

... scoria and ash intersperse with a crazy mosaic of rock, swarming and swirling like Van Gogh brushstrokes.

40 39

Halswell Quarry

erupted 12 million years ago, these classic formations of columnar basalt are the oldest rocks on display. Elsewhere, scree and red pockets of scoria and ash intersperse with a crazy mosaic of rock, swarming and swirling like Van Gogh brushstrokes.

These patterns characterise Halswell stone. They formed about six million years ago after the eruption of the Diamond Harbour Group, when a great column of magma pushed up through the older rocks, forming an overtopping cone. Rapid cooling of the lava cracked the resulting basalt into natural slabs, making it comparatively easy to extract.

Heading home, I check out the old buildings that provide a glimpse into the lives of the quarrymen. The crusher sheds are boarded up, but are earmarked for a museum based on tools and machinery used on the site. Further along the drive, a whare once housed single men laid off during the Great Depression, when married men were given priority for jobs. The 1922 building is one of New Zealand’s best examples of single-men’s quarters, and a worthy monument to Halswell stone.

Overlooking the Kennedy’s Bush Rd entrance, an old stone house sits half-hidden among tall trees. Built in 1927 for Ned Paterson, the longest-serving quarry manager (1915-1943), the house doubled as a show home for the stone.

Under the Halswell Quarry management plan, the park ranger will relocate from his current office in an old site shed to the manager’s house, where a display centre is also planned. An interpretive trail will be built along the historic tram route south of the Kennedy’s Bush Rd entrance through which I leave.

Two lasting themes I take with me are the value of preserving the past, and how time and commitment cannot only mend a broken landscape, but can make it better than before. Looking back after Canterbury’s 7.1-magnitude earthquake, those sentiments seem more relevant than ever.

Above, from left: The wetlands of the Canterbury native garden; the janseung poles of the South Korean garden; the bridge leading to the Songpa-Gu garden; the factory sheds housed machinery for crushing rock into roading metal.

41

controversial because of their height, the male and female carved figures are traditionally used in Korea to mark boundaries and guard town gates.

Nearby, the Japanese Kurashiki garden draws you down an avenue of blossom-laden cherry trees to a thatched-roof summer house. Further along is the garden of the northern Chinese province of Gansu, famous for its location on the 2000-year-old Silk Route and connections to Cantabrian Rewi Alley. On a grassy slope to the west, a Native American totem pole and frog and orca limestone sculptures mark the Seattle garden.

Visitors access the gardens by a network of well-formed walkways. The shared-use trail I’m following links to the Crocodile Track, one of Christchurch’s newest mountainbiking trails. I attack it on foot, climbing through mature pines that give way after a few minutes to a long and secluded valley. The track snakes along grassy hillsides of patchy scrub, eventually linking with the Kennedy’s Bush Track. That trail continues all the way to the Summit Rd, although I’ve turned back

well before then. The sun is dipping towards the Southern Alps and the ghosts of the quarrymen are calling.

Soon, I’m standing alone on the lush green field at the foot of the quarry walls, dwarfed by the mighty amphitheatre and its silence. Small birds flit from ledge to ledge, their chimes carrying like church bells across a valley. Copper sunlight steals across the rock face, sharpening its detail, laying bare its ancient secrets.

To one side stands a row of tall pillars set into the wall like the ill-fated Buddhas of Bamiyan. Laid down when the Lyttelton Volcano

... scoria and ash intersperse with a crazy mosaic of rock, swarming and swirling like Van Gogh brushstrokes.

40 39

Halswell Quarry

erupted 12 million years ago, these classic formations of columnar basalt are the oldest rocks on display. Elsewhere, scree and red pockets of scoria and ash intersperse with a crazy mosaic of rock, swarming and swirling like Van Gogh brushstrokes.

These patterns characterise Halswell stone. They formed about six million years ago after the eruption of the Diamond Harbour Group, when a great column of magma pushed up through the older rocks, forming an overtopping cone. Rapid cooling of the lava cracked the resulting basalt into natural slabs, making it comparatively easy to extract.

Heading home, I check out the old buildings that provide a glimpse into the lives of the quarrymen. The crusher sheds are boarded up, but are earmarked for a museum based on tools and machinery used on the site. Further along the drive, a whare once housed single men laid off during the Great Depression, when married men were given priority for jobs. The 1922 building is one of New Zealand’s best examples of single-men’s quarters, and a worthy monument to Halswell stone.

Overlooking the Kennedy’s Bush Rd entrance, an old stone house sits half-hidden among tall trees. Built in 1927 for Ned Paterson, the longest-serving quarry manager (1915-1943), the house doubled as a show home for the stone.

Under the Halswell Quarry management plan, the park ranger will relocate from his current office in an old site shed to the manager’s house, where a display centre is also planned. An interpretive trail will be built along the historic tram route south of the Kennedy’s Bush Rd entrance through which I leave.

Two lasting themes I take with me are the value of preserving the past, and how time and commitment cannot only mend a broken landscape, but can make it better than before. Looking back after Canterbury’s 7.1-magnitude earthquake, those sentiments seem more relevant than ever.

Above, from left: The wetlands of the Canterbury native garden; the janseung poles of the South Korean garden; the bridge leading to the Songpa-Gu garden; the factory sheds housed machinery for crushing rock into roading metal.

41

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living boxesWhile many houses cracked and crumbled during the earthquake, one distinctive concrete-block Papanui home stood firm.

Words Rosa Shiels Photos John McCombe

home

46

living boxesWhile many houses cracked and crumbled during the earthquake, one distinctive concrete-block Papanui home stood firm.

Words Rosa Shiels Photos John McCombe

home

46

Avenues readers are mature with a higher than household income at $94,619. Readers love dining out, more than half like trying new types of food and almost three out of four enjoy drinking wine. Most of all, readers believe it is important to learn new things in life and visited an art gallery in the last year.

More than a third of Avenues readers travelled overseas in the last 12 months, and their favourite air destinations include Australia, North America and UK/Europe.

Avenues readers put quality ahead of costs, with over half buying New Zealand made products when possible. They have investments and one in five are over $100k – 73% above the national average.

Readers are internet savvy with most using the internet in the past month. Avenues readers are heavy magazine readers, but selective television viewers.

Readership 90,000Frequency Monthly

Source: Nielsen National Readership Survey Oct 09 - Sept 10

Source: Nielsen Media Research Q1 - Q407.

Avenues is the most read magazine in Christchurch by readers with household income $100k+

Over a third (39%) of all people in Christchurch with household income $100k+ read Avenues.

Source: Nielsen National Readership Survey Oct 09 - Sept 10

Top 10 magazines read in Christchurch with HH Incomes $100k+ (000’s readers)

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ADVERTISING DATES 2010/2011/2012

Issue DIsTRIBuTION aDveRT BOOKING suPPLIeD aDs ReQuIReD BY ReQuIReD BY

DecemBeR 10 25 Nov 1 Nov 8 Nov

FeBRuaRY 11 27 Jan 3 Jan 10 Jan

maRch 11 24 Feb 31 Jan 7 Feb

aPRIL 11 24 Mar 28 Feb 7 Mar

maY 11 28 Apr 4 Apr 11 Apr

JuNe 11 26 May 2 May 9 May

JuLY 11 30 Jun 6 Jun 13 Jun

auGusT 11 28 Jul 4 Jul 11 Jul

sePTemBeR 11 25 Aug 1 Aug 8 Aug

OcTOBeR 11 29 Sept 5 Sept 12 Sept

NOvemBeR 11 27 Oct 3 Oct 10 Oct

DecemBeR/JaNuaRY 12 24 Nov 31 Oct 7 Nov

FeBRuaRY 12 26 Jan 2 Jan 9 Jan

*Onsale dates unconfirmed at time of print. Deadlines subject to change.

ADVERTISING RATE CARD Effective 1st March 2010, excl GST

DISPLAY ADVERTISING Casual 3x 6x 12x

Double Page Spread (DPS) $5,200 $4,600 $4,000 $3,500

Full Page $3,400 $3,000 $2,600 $2,300

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Preferred positions (OBC, IFC, IBC and specified position incur a 10% loading)

All costs exclude GST and are $NZD. Refer to terms and conditions on the last page.

ARTwoRk, PHoToGRAPHY AND ADVERToRIALS AVAILAbLE oN REquEST.

THE GALLERIA Casual 3x 6x 12x

Half Page $1,300 $1,200 $1,100 $975

Quarter Page $650 $600 $550 $500

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Sixteenth Page $165 $150 $135 $125

All costs exclude GST and are $NZD. Refer to terms and conditions on the last page.

The magazine Christchurch lives by

CoNTACTS For advertising enquiries, please contact Simon Mullinger (Manager) 03 943 2894 or Erin Crosby (Advertising Consultant) 03 943 2896

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PRINT PRoCESS Web Offset

bINDING METHoD Saddle Stitched

MATERIAL DELIVERY Supply ad as a high-resolution PDF. Ensure fonts are embedded. Name the pdf file appropriately eg. not avenues.pdf Email advert to [email protected] Files that are over 10mb in size should be supplied on cd or dvd Send a final laser proof of the advert to Avenues, Private Bag 4722, Christchurch 8140.

GENERAL RECoMMENDATIoNS Ensure all images are 300dpi, CMYK or greyscale.

All file colours to be set as process (CMYK). Add 40% Cyan to large areas of black (to make denser). Minimum weight for lines should be set to 0.15pt. For ads that bleed, keep vital information such as text or logos, a minimum of 5mm from trim. PlEASE NOTE: If the material supplied does not meet our requirements no responsibility will

be held for incorrect artwork.

INSERT DELIVERY Inserts should be delivered to PMP Print, 30 Birmingham Drive, Christchurch, Attn: Dave Farrant.

1/3 PAGEHORIZONTAL

1/4 PAGESTANDARD

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1/3 PAGEVERTICAL

HALF PAGEVERTICAL

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DPS FULLPAGE

*All type and important images must be within the image area, ensure the gutter is free from type. If type is fine or small allow 15mm each side of gutter (30mm total). For bleed advertisements, please provide 3mm on all sides. Special care must be taken where any image runs through the spine. DPS crossover (allowance for gutter): within first 6 pages of magazine allow 6mm crossover per page (12mm total), and for run of magazine ads allow 4mm crossover per page (8mm total). Only headings and baselines of extra large type can run across gutter and must be arranged to clear the spine by a maximum of 4-6mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter.Please refer to Acceptable Material regarding the supply of PDFs and proofs.

TECHNICAL SPECIFICATIONS

Space Image Area* (wide x deep) Trim Size* (wide x deep) DPS 390mm x 255mm 420mm x 275mm

Full Page 190mm x 255mm 210mm x 275mm

Half Page Vertical 90mm x 255mm 102mm x 275mm

Half Page Horizontal 190mm x 119.5mm 210mm x 134.5mm

Third Vertical 52mm x 255mm 67mm x 275mm

Third Horizontal 185mm x 74mm 210mm x 89mm

The magazine Christchurch lives by

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CREATIVE OPTIONS

For all our titles we offer the following services to maximise opportunities for your brand advertising:

Creative ThinkingIf you have a brief that calls for a magazine to come up with unique ideas specific to the title and relevant to the brief/brand, please contact us – “we love that kind of stuff.”

In-house AdvertorialsAdvertorials are an excellent complement to brand campaigns or activity running in other media — they provide valuble endorsement from the magazine masthead and can include more detail or specific information as required. Subject to the brief, we will respond with ideas specific to your brand, our reader and the environment. We offer a complete service from design through to production. Production costs will be quoted on request.

Reader PromotionsIn an advertorial style, promo-torials are created to drive sales or response by reader offer/treat/discount and provide a strong measurement tool to assist in future planning.

ACCEPTABLE MATERIAL/DIGITAL SPECIFICATIONS

File FormatThe only acceptable file format for all print advertising material is high resolution PDF. The PDF should be distilled to Acrobat 4, (pdf1.3) level. A copy of the necessary PDF job options is available on request or online at www.3dap.com.au. All fonts must be embedded or, if Illustrator, Freehand or Photoshop are used, the type must be converted to paths/outlines. True Type fonts are not acceptable.

WE DO NOT ACCEPT ANY OPEN FILES

Images Four-colour images must be CMYK; minimum resolution 300dpi; TIF or EPS. Lineart a minimum of 1200dpi. Images must not contain extra channels or transfer curves or compression. No spot colours are to be used.

Document Please centre the advertisement on the page with crop marks. If bleed, allow 5mm bleed all round. All dimensions must comply with the published requirements of the publication. These are available either online at PRRADS, Quickcut or from Fairfax NZ Limited. PDFs must be generated to the correct size, do not ‘crop’ in Acrobat to achieve the correct page size. Files must be single page composite, do not include colour bars or any other element that will not appear on the final product.

ProofsAn approved 3DAP contract proof must be supplied with all advertising material. A list of approved contract proofing output devices is available at www.3DAP.com.au. If an approved 3DAP contract proof is not supplied, colour fidelity is not guaranteed. A laser proof is not a contract proof.

Delivery & Contact DetailsAll material should be sent to Advertising Coordinators at Fairfax NZ Limited. Please refer to each title for details. All material should be received before the material deadline.

GENERIC SPECIFICATIONS

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TERMS & CONDITIONS

1. In accepting an advertisement (including a notice) for publication, and in publishing it we are doing so in consideration of and relying on the advertiser’s express warranty, the truth of which is essential:

a. That the advertisement does not contain anything: that is misleading or deceptive or likely to mislead or deceive or which breaches the Fair Trading Act 1986; that is defamatory or indecent or which otherwise offends against generally accepted community standards; that infringes a copyright or trademark or otherwise infringes any intellectual or industrial property rights; that breaches any provision of any statute, regulation, by-law or any other rule or law, and

b. That the advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority inc. (“ASA”) and with every other code or industry relating to advertising in New Zealand, and

c. Publication of the advertisement will not give rise to any liability on our part or in a claim being made against us

2. The advertiser agrees to indemnify us against our losses or costs arising directly or indirectly from any breach of those warranties by the advertisers and from any costs incurred in our making corrections or amendments in accordance with the terms that follow.

3. By supplying or placing an advertisement for publication the advertiser grants us a perpetual, royalty free license to reproduce the advertisement in any print or electronic advertisement media we offer advertisers now or in the future.

4. Where the advertiser utilises any aspect of our creative services in the design or production of an advertisement (including photographic or design work) the advertiser acknowledges that we own the copyright in such work and that such work is not work for which a commissioning payment has been made or agreed.

5. We may refuse to publish, or withdraw an advertisement from publication, without having to give a reason.

6. We must publish the advertisement on the next available magazine issue if there is an error or delay in publication of the advertising as booked.

7. We may correct or amend advertising to conform to style or for other genuine reasons as long as we do so using reasonable care.

8. We may take orders for advertising in specific spaces (space orders). The space may be used only by the advertiser for advertising of the advertiser’s usual business and may not be transferred by the advertiser to another person or entity.

9. The guarantees contained in the consumer Guarantees Act 1993 are excluded where the advertiser acquires, or holds himself out as acquiring, goods or services for the purpose of a business.

10. The advertiser must tell us as soon as possible if there is an error or omission in any advertisement the advertiser has placed. We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission or failure to publish and if we are found to have any liability for any circumstance that liability is limited to the cost of the space of the advertisement.

11. To cancel an advertisement a cancellation number must be obtained from us.

12. The charge for an advertisement will be in accordance with the published ratecard applying at the time for the publication, unless both parties agree otherwise in writing. Rate card adjustments will apply to space orders with effect from advertising appearing 28 days after the rate adjustment is published on our rate card. Rates for space orders apply for the whole space and are not reduced if the whole space is not used.

13. Advertising placed by advertisers who are not New Zealand residents will be zero-rated for GST purposes. GST will be applied at the standard rate to advertising placed by non-resident agents for New Zealand resident principals.

14. If payment for advertising is not made by the due date (which is the 20th of the month following invoice, unless we specify in writing otherwise) the advertiser will be liable at market rates and all costs of recovery, commissions and collection fees.

15. After cancellation deadline a 100% media placement cancellation fee applies.

16. Fairfax NZ Limited reserves the right to alter casual rates at any time. Forward booking contracts are given rate protection for the period covered by the bookings.

17. Accredited Advertising Agencies: Commission of 15% plus 5% prompt payment discount will be allowed on space invoices paid on or before the last working day of the month following statement date.

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