The Mafia Offer: How to Presell your Product at 80% (!) Conversion Rate
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Transcript of The Mafia Offer: How to Presell your Product at 80% (!) Conversion Rate
The Mafia Offer How to Presell Your Product at
80%
Conversion Rate
...no horse heads involved J
By @Jesterman & @VladBlagi Big thanks to @ASH MAURYA !
THERE IS A DIFFERENCE BETWEEN WHAT PEOPLE SAY
AND WHAT THEY DO
Not even if you have interviewed
your customers…
Ash Maurya Credit
Ash is a serial entrepreneur and the best selling author of Running Lean
Want to create YOUR OWN
mafia offer?
Check out Ash’s FREE 3-part video course:
j.mp/Mafia-Course
Do 20 Problem Interviews
A 1!" problem '!… D%#! ",'! r#!%+-"# w'", *%&? H%w )% *%& )#-( w'", '" "%)-*? I! '" - .&!"-,-v#?...
Do 30 Solution Interviews 1'! '! ,%w %&r solution (%%2! "%)-* (!/r##+ $#r $r%b(#.). W,'/, %f ",# !/r##+! r#!%+-"#) ",# .3"? W,'/, /%&() *%& ('v# w'",%&"? Ar# ",#r# -+* -))'"'%+-( f#-"&r#! *%& ",'+2 -r# .'!!'+0?
C#+"r-( -/"'v'"*: DEMO
Don’t start development yet! Build a MINIMAL demo that visually
demonstrates the solution (to your customer’s problems), NOT a
working prototype.
B&"
Wait!
A buying signal does not necessarily result in a sale!
You need to take this a STEP FURTHER
Try a mix of these irresistible MARKETING TECHNIQUES
Social Proof Personal Authority
Prizing Scarcity
Learn from the master. When Steve Jobs announced the price of iPad, he has first
compared it to a notebook ($999). The iPad was
introduced at “JUST” $499
CONCIERGE MODEL
Close interactions with first customers mean you are not
only selling your product. You are actually selling your expertise in the form of
consultancy. To the customer, this consultancy, combined with the software product is surely worth way more than $200/month. For you, the consultancy is necessary to
ensure that the product you are building matches the
expectations of your customers.
Thoroughly QUALIFY who you allow to be
in your first set of customers – don’t just
let anyone in.
Avoid that people sign up, only to be
asking their money back after 30 days.