Seminar on WIPO Services and Initiatives

The Madrid System The Hague System

Speaker : Ms. Asta Valdimarsdottir, DirectorOperations Division, Madrid Registry

Trademark and design protectionNational route

APPLICANT

NATIONAL OFFICES

Trademark and design protectionInternational route

NATIONAL OFFICE

MADRID

Basic

HAGUE

WIPO

WIPO MAINTENANCE

Basic

NATIONAL OFFICE

USERWIPO

WIPO MAINTENANCE

Italian examples

Registration Number: DM/084879 (Registration under 1999 Act)

Holder: FERRARI S.P.A. (Modena, Italy)

Madrid – The International Trademark System

Hague – The International Design System

Registration Number: 338990 Holder: FERRARI S.P.A. (Modena,

Italy)

The Madrid System

Trademarks

"A brand incarnates an enterprise's reputation and image and so is one of an enterprise's most valuable assets”

(Director General, Francis Gurry)

Trademarks are the most widely used form of registered intellectual property (IP) throughout the world

The demand for trademark protection has grown from just under 1 million applications per year in 1985 to 4.2 million by 2011

(WIPO’s report on Brands, reputation and Image in the Global market)

The Madrid System - Facts and figures

Worldwide trademark filings + 9.3% from 2008 - 2013

Madrid filings + 3.97% in 2012+ 6% in 2013+ 2.21% in 2014

Madrid (2014) 594.477 international registrations in force5.61 million designations in force198.027 holders of international registrations

Madrid Union

1 Agreement only40 Protocol only (including EU and OAPI)54 Agreement and Protocol

95 Members

Key features of the Madrid System (1)

A registration system for 95 Contracting Parties

Entitlement and basic mark (application or registration)

One application – one language – one set of fees

One registration covering multiple territories

Fixed time limit for refusal – 12 or 18 months

The international procedure

WIPO

Applicant

Office of Origin

DesignatedContracting

Party

DesignatedContracting

Party

DesignatedContracting

Party

Certifies the application and forwards it to WIPO

Conducts the formal examination; records the mark in the International Registry and publishes the IR in the Gazette. Issues a certificate of registration and notifies the dCPs

Scope of protection of the IR will be determined by the substantive examination under domestic law, within 12/18 months

Entitlement

Basic Mark

Key features of the Madrid System (2)

Expand protection to new export markets

Tailor the list of goods and services for the different markets

Centralized management of portfolio

Recording of changes and renewal centrally with WIPO

77

National vs Madrid Route

National Route

Multiple Offices for filing Multiple application forms Multiple languages Multiple currencies Multiple registrations Multiple renewals Multiple modifications Multiple foreign attorneys

needed from filing stage

Madrid Route

One Office for filing One single application form One language (E/F/S) One currency (Swiss francs) One international registration One renewal One modification Foreign attorney first needed in

case of refusal

78

Top Offices of originContracting Parties 2012 2013 2014

European Union 6,256 6,814 6,698United States of America 5,073 5,893 6,030Germany 4,553 4,357 3,813France 3,639 3,514 3,127Switzerland 2,720 2,885 2,809Italy 2,332 2,118 2,076China 1,799 2,455 1,860Japan 1,898 1,855 1,843United Kingdom 1,274 1,580 1,809Benelux 1,774 1,784 1,776

79

Top designated Contracting PartiesContracting Parties 2012 2013 2014China 20,120 20,275 20,309European Union 16,889 17,598 17,270United States of America 16,411 17,322 17,268

Russian Federation 16,634 18,239 16,573

Japan 12,493 13,179 12,814Switzerland 13,464 13,215 12,759Australia 10,753 11,675 11,533Republic of Korea 10,090 10,967 10,402Turkey 9,656 9,838 9,513Mexico - 5,095 8,533

80

42,430 International Registrations

Average Number of Designations 6.89

Average Number of Classes 2.52

Average Fee 3,102 CHF

All Fees 70% < 3,000 CHF

General profile 201481

Madrid Services

E – filing

Web forms

MPM – Madrid Portfolio Manager

Information services

Global Brand Database

MGS – Madrid Goods & Services

MRS – Madrid Real Time Status

MEA – Madrid Electronic Alert

E - Subsequent Designation

MPM – Madrid Portfolio ManagerOnline access to your international trademark portfolio:

WIPO User account linked to an e-mail address

International registrations linked to the same e-mail address

Helpful when submitting new requests for recordal

MGS – Madrid Goods & ServicesUseful tool for applicants to prepare the list of G&S in a national, regional or international application

Nice Classification (updated) + pre-accepted terms by WIPO and many National Offices – to avoid irregularities or refusals

Madrid languages + 12 other searching languages available

The Madrid system – Italy

International Applications and Registrations. Italy as Office of Origin

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014Registrations 2'529 3'007 2'828 2'602 2'231 2'327 2'333 2'332 2'118 2'070Applications 2'340 2'958 2'664 2'763 1'877 2'596 2'306 2'354 2'254 2'240

0

500

1'000

1'500

2'000

2'500

3'000

3'500

Individual designations in international registrations and subsequent designations (Office of Origin: Italy)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014Subsequent designations 957 1'087 1'222 1'042 867 987 1'122 1'251 1'175 1'304Registrations 2'529 3'007 2'828 2'602 2'231 2'327 2'333 2'332 2'118 2'070Individual Desginations 30'585 33'468 31'489 29'137 22'039 20'543 21'472 20'551 18'858 19'740

0

5'000

10'000

15'000

20'000

25'000

30'000

35'000

40'000

Top 10 Contracting Parties designated by Italy Total designations: 19.740

China; 1455; 7%United States of America; 1287; 

7%

Russian Federation; 1277; 6%

European Union; 930; 5%

Switzerland; 859; 4%

Japan; 820; 4%

Turkey; 651; 3%

Republic of Korea; 600; 3%

Ukraine; 524; 3%Australia; 517; 3%

Others; 10820; 55%

Top 10 Contracting Parties designatedby Italy

Designated Contracting Party 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

China 1,645 1,889 1,900 1,710 1,306 1,354 1,564 1,673 1,498 1,455

United States of America 1,332 1,757 1,660 1,472 1,238 1,360 1,343 1,338 1,265 1,287

Russian Federation 1,398 1,603 1,666 1,583 1,313 1,198 1,306 1,459 1,295 1,277

European Union 404 934 1,051 929 769 985 975 970 860 930

Switzerland 1,253 1,427 1,369 1,254 1,000 999 1,026 949 776 859

Japan 1,004 1,255 1,204 1,036 861 831 942 921 840 820

Turkey 889 993 915 862 646 669 738 696 603 651

Republic of Korea 657 843 826 699 569 552 638 654 596 600

Ukraine 680 801 852 837 612 620 620 612 546 524

Australia 713 772 778 721 535 527 631 553 510 517

Others 20,610 21,194 19,268 18,034 13,190 11,448 11,689 10,726 10,069 10,820

Total 30,585 33,468 31,489 29,137 22,039 20,543 21,472 20,551 18,858 19,740

Top 10 Contracting Parties designating Italy

Total designations : 3,026

China; 500; 17%

France; 395; 13%

Switzerland; 310; 10%

Germany; 284; 9%Russian Federation; 245; 8%

Turkey; 211; 7%

United States of America; 178; 6%

Austria; 110; 4%

Benelux; 104; 3%

Japan; 75; 3%

Others; 614; 20%

Top 10 Contracting Parties designating ItalyCountry of holder 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

China 637 594 566 589 546 851 861 639 792 500

France 1,383 1,120 1,065 922 682 632 532 426 406 395

Switzerland 956 828 817 652 511 502 372 402 343 310

Germany 1,761 1,464 1,243 1,040 725 513 416 314 308 284

Russian Federation 159 173 177 256 221 220 246 356 250 245

Turkey 301 302 257 315 230 199 242 188 289 211

United States of America 400 328 276 256 199 218 251 232 207 178

Austria 652 380 341 320 266 203 151 130 136 110

Benelux 650 519 322 328 223 145 137 108 105 104

Japan 285 189 154 150 110 97 94 122 104 75

Others 1,634 1,477 1,399 1,343 999 802 767 700 607 614

Total 8,818 7,374 6,617 6,171 4,712 4,382 4,069 3,617 3,547 3,026

Designations vs Refusals

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014Designations 8'818 7'374 6'617 6'171 4'712 4'382 4'069 3'617 3'547 3'026Refusals 27 7 4 3 2 126 13 102 87 130

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

The Hague System

Design

Exclusive right on the design of a product

A tool to prevent competitors to make a product that

looks the same

The product itself is protected

For 25 years

In a specific territory

National, Regional

Designs in Italy

Registration Number: DM/060882Holder: ALESSI S.P.A.

Registration Number: DM/059479Holder: GIANNI VERSACE S.P.A.

Hague Union in 2014

46 Geneva Act (1999) (including EU and OAPI)15 Hague Act (1960)

61 Contracting Parties

Hague Union in 2015

49 Geneva Act (1999) (including EU and OAPI)15 Hague Act (1960)

64 Contracting Parties

Key differences with Madrid

No Basic Design conceptDirect filing at WIPO possible

Up to 100 designs in single application (same class)Mostly non-examining states - less refusalsThe publication in the Designs Bulletin is the notification of a designation

Renewal• Madrid: 10 years (indefinitely)• Hague: 5 years (up to the maximum duration of the respective national laws)

No subsequent designation concept

Origin of International Registrations

Number of designs recorded:

1. European Union (10178 designs, 79.5%)2. Switzerland (9287 designs, 72.5%)3. Turkey (5993 designs, 46.8%)4. Norway (3152 designs, 24.6%)5. Ukraine (2911 designs, 22.7%)6. Singapore (2639 designs, 20.6%)7. Morocco (1932 designs, 15.0%)8. Croatia (1884 designs, 14.7%)9. Monaco (1724 designs, 13.5%)10. Liechtenstein (1706 designs, 13.3%)

2013: Top Designated Contracting Parties

Thank you for your attention

Asta.valdimarsdottir@wipo.int