The Lost Impression - “Bringing back the importance of impression in the digital world”
39
THE LOST IMPRESSION BRINGING BACK THE IMPORTANCE OF IMPRESSION IN THE DIGITAL WORLD Narayan Murthy Ivaturi Director, Global Sales & Strategy
-
Upload
vserv -
Category
Technology
-
view
17 -
download
1
Transcript of The Lost Impression - “Bringing back the importance of impression in the digital world”
THE LOST IMPRESSION
BRINGING BACK THE IMPORTANCE
OF IMPRESSION IN THE DIGITAL WORLD
Narayan Murthy Ivaturi
Director, Global Sales & Strategy
HISTORIC “ WAR OF MEDIA ” =
TV WAS NOT RADIO WITH
PICTURES
WEBSITE ARE NOT
MAGAZINES YOU CAN
CLICK
AND MOBILE PHONES ARE NOT
SMALL COMPUTERS
QUESTION “ WHAT MAKES AN
IDEA MOBILE ” =
TRADITIONAL
DIGITAL APPROACH
MOBILE IDEA:
INSTANT GRATIFICATION
QUESTION “ WHAT MAKES AN
IDEA MOBILE ” =
SEARCH INTENT ADS COMBINE THE POWER OF SEARCH WITH MOBILE ADS