The Long Tail of Books 1.Online retail 2.Used books 3.POD 4.Someday: ebooks.
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21-Dec-2015 -
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Transcript of The Long Tail of Books 1.Online retail 2.Used books 3.POD 4.Someday: ebooks.
The Long Tail of Books
1. Online retail2. Used books3. POD4. Someday: ebooks
Online• Around 15% of all
book sales, growing 18% annually
• Amazon (and Marketplace sellers) have about 75-80% of the online market
• Demand shifting towards niches
Source: Morris Rosenthal
Used Books
• Fastest growing portion of the book market (up 33% last year, now nearly 10% of all consumer book sales)
• Classic secondary market: how will increasing liquidity affect the primary market?
• Expansion of “virtual inventory”
Prediction:
Our children will never know the meaning of the phrase
“out of print”
Print on demand
Libraries
Three Long Tail drivers
1. Interlibrary loans2. Online databases3. Google (and other) Book Search
Interlibrary loan
A few stats:
• Loans account for just 1.7% of overall circ (4.7% for academic libraries)
• Yet 60% of the aggregate collections of the “Google 5) are held by just one library
• Just 10% of books account for 90% of circ
The opportunity: aggregate distributed supply and distributed demand
Source: OCLC
=
Online databases
The effect
Source: Tim O’Reilly
Opportunity
Source: Tim O’Reilly
How to drive this?
GreaseMonkey
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