The London Rental The London Rental StandardStandard

Greater London AuthorityGreater London Authority

South West London Housing South West London Housing Partnership ConferencePartnership Conference

July 2014July 2014

Introduction

• London’s private rented sector

• The Mayor’s objectives

• The London Rental Standard

Growth in private renting - projection

0%

10%

20%

30%

40%

50%

60%

70%

1961 1971 1981 1991 2001 2011 2021

Owneroccupied

Socialrented

Privaterented

Prices up, rents up, earnings downPrices up, rents up, earnings down

Families in the PRS

The Mayor’s objectives

for the PRS

• Increase supply

• Promote longer tenancies

• Improve standards through accreditation (100k)

• Tackle rogue landlords and beds in sheds

• Oppose new regulation and rent controls

Background

• Consultation on Mayor’s plans Dec 2012

• Responses from 80 organisations and 5,000 tenants

• LRS published Jul 2013

• Full launch Spring 2014

www.london.gov.uk/housingcovenant

London Rental Standard

• Robust and realistic minimum standards

• Affordable and attainable

• All industry schemes under one roof

• ‘Single badge’ of accreditation

London Rental Standard launch 28th May

London Rental Standard

Marketing campaign

How does it work?• LRS steering group

- Processes and policy

• 7 Approved LRS providers-NLA, LLAS, RLA – ARLA, NALS, UKALA, RICS

• LRS licensing officer - based at LB Camden

• Marketing campaign

- tube posters, press and digital marketing in 2 phases

•Commercial sponsors - Endsleigh Insurance and mydeposits offering financial incentives to Landlords

The future?

To find out more visit www.london.gov.uk/landlords

Rhona Brown

Senior Housing Policy Officer

Greater London Authority

rhona.brown@london.gov.uk