The Local Search Opportunity for Newspapers NENMA Fall Conference October 2008
10
NENMA Fall Conference 2008 The Local Search Opportunity for Newspapers NENMA Fall Conference October 2008 Malcolm Lewis VP/GM, Private Label [email protected] 949.341-5399 (office) 425.698.5384 (cell)
description
The Local Search Opportunity for Newspapers NENMA Fall Conference October 2008. Malcolm Lewis VP/GM, Private Label [email protected] 949.341-5399 (office) 425.698.5384 (cell). About Us. Private-label local search solution for local media companies 9M monthly unique visitors in Sep 2008 - PowerPoint PPT Presentation
Transcript of The Local Search Opportunity for Newspapers NENMA Fall Conference October 2008
NENMA Fall Conference 2008
The Local Search Opportunity for NewspapersNENMA Fall ConferenceOctober 2008
Malcolm LewisVP/GM, Private Label
[email protected] (office)
425.698.5384 (cell)
NENMA Fall Conference 2008
About Us
Private-label local search solution for local media companies
9M monthly unique visitors in Sep 2008• Vs: Facebook (41M), WashingtonPost.com (10M), SuperPages (9M)
Deployed across 700+ partner websites• Community Newspaper Holdings Inc. (CNHI) [100+ sites]• Dix Communications• Freedom Communications [30+ sites]• GateHouse Media [100+ sites]• Gray TV [30+ TV station sites]• Internet Broadcasting Systems [30+ TV station sites]• Nashua Telegraph• Raycom Communications [30+ TV station sites]• Swift Communications• Times-Shamrock Communications• Washington Post
NENMA Fall Conference 2008
Where does directory traffic come from?
0%
100%
Direct
Direct Navigation
Search Engines(SEO)
Source: Local.com internal data
Where do you go to find a
restaurant or plumber?
NENMA Fall Conference 2008
SEO: The real local search opportunity
Most local searches will naturally start on Google
That’s ok as long as they end on your local directory…
NENMA Fall Conference 2008
SEO: The real local search opportunity
…where you can monetize them and deliver value to your advertisers
NENMA Fall Conference 2008
SEO: The real local search opportunity
Per Alexa, 81% of total traffic to NH.com is driven by the SEO-friendly local business directory
NENMA Fall Conference 2008
SEO success = good links + rich content
NENMA Fall Conference 2008
SEO success = good links + rich content
NENMA Fall Conference 2008
Summary
Most local searches will naturally start on Google
That’s ok as long as they end on your local directory…
…where you can monetize them and deliver value to your advertisers.
The #1 requirement for any local directory solution is SEO.
An SEO-friendly local directory will ensure that you don’t miss out on 90% of the local search opportunity in your markets.
NENMA Fall Conference 2008
Thanks
Malcolm LewisVP/GM, Private Label
[email protected] (office)
425.698.5384 (cell)
