The Living Standard Measures
-
Upload
constance-murray -
Category
Documents
-
view
21 -
download
1
description
Transcript of The Living Standard Measures
![Page 1: The Living Standard Measures](https://reader036.fdocuments.in/reader036/viewer/2022081816/56812bcb550346895d90216e/html5/thumbnails/1.jpg)
Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
LSM is a way of segmenting people based on their access to, and use of a wide range of products and services
A composite index is derived from a range of variables (products& services) that sum up the consumption and affordability status (and hence the living standard) of an individual.
LSMs are a measure of affluence & development & development
The Living Standard Measures
![Page 2: The Living Standard Measures](https://reader036.fdocuments.in/reader036/viewer/2022081816/56812bcb550346895d90216e/html5/thumbnails/2.jpg)
Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
How big is affluence in Kenya?
The survey established that the LSMs are distributed as follows:
0%
5%
10%
15%
20%
25%
30%
BASE = 21.1 M TOTAL SAMPLE
Series1 10% 25% 19% 12% 7% 5% 6% 4% 3% 2% 1% 1% 1% 1% 1% 1% 1%
LSM1 LSM2 LSM3 LSM4 LSM5 LSM6 LSM7 LSM8 LSM9
LSM10
LSM11
LSM12
LSM13
LSM14
LSM15
LSM16
LSM17
![Page 3: The Living Standard Measures](https://reader036.fdocuments.in/reader036/viewer/2022081816/56812bcb550346895d90216e/html5/thumbnails/3.jpg)
Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
The living standard measures: by Province
LS
M1
LS
M2
LS
M3
LS
M4
LS
M5
LS
M6
LS
M7
LS
M8
LS
M9
LS
M1
0
LS
M1
1
LS
M1
2
LS
M1
3
LS
M1
4
LS
M1
5
LS
M1
6
LS
M1
7
Nairobi Central
Coast Rift Valley
Eastern Nyanza
Western North Eastern
Base : Total Sample per Province
![Page 4: The Living Standard Measures](https://reader036.fdocuments.in/reader036/viewer/2022081816/56812bcb550346895d90216e/html5/thumbnails/4.jpg)
Research designed and done by The Steadman Group for The Kenya Advertising Research Foundation [KARF] & Association of Practitioners in Advertising
The living standard measures: by Rural/Urban
0
5
10
15
20
25
30
35
LSM1 LSM2 LSM3 LSM4 LSM5 LSM6 LSM7 LSM8 LSM9 LSM10 LSM11 LSM12 LSM13 LSM14 LSM15 LSM16 LSM17
Rural Urban
Base : Total Sample per LSM