The Literate Nation Movement

LN has great opportunity to attract and mobilize a grassroots MOVEMENT

with numerous and varied Partners because

ADVANCED READERSPROFICIENT READERS

BASIC OR BELOW BASIC READERS

0% 10%

20%

30%

40%

50%

60%

70%

NAEP

Literate Nation is Transformative

Sustainable High Tech | High Touch | High Impact

Fearless to change the below statistics

A MOVEMENT commits and invest in a mission: volunteering time, expertise, and funding

toward

IMPACT

Eliminate student functional illiteracy, which is the barrier rather than the conduit to student learning and future well-being

(1) Support and Increased teacher professional knowledge & skill, (2) improved school-based leadership abilities, (3) mandate all students are proficient readers for a prosperous , literate society

END ILLITERACY

Movement Drives a Theory of Action

LN Partners Join, Become Family, &Are Educated & Empowered by B-Plan

Strategies

Build CAPACITY & WILL through stories, knowledge, information, models, social

media, strategies, expertise, and campaigns

Science & Research

Media & Messaging

Advocacy &

Outreach

Assumptions and underlying values build an asset base and critical mass

An asset base is a “gathering place” for a movement, for achievement, for sustainability, and for impact.

A Movement needs

A “Gathering Place” that fosters

Positive, creative ideas that build better, fairer, more sustainable and a more interesting and fair world

People banding together around a shared idea, goal or passion and owning it

Critical mass of differentiated voices working toward a common goal

PassionPassion transforms an idea into a movement; it inspires people to want to expend tremendous amounts of energy, w/o compensation, on behalf of a cause

Early leadership raises the critical mass that is imperative sustainability and funds

1. Business Plan

Strategy/Insight/ Motivation

2. DeclareLeadership,

Declaration & Manifestation

begins w/ inner circle

3. UniteUnite the

Provocateurs, Launch the Movement,

Test & Learn & be Flexible

4. ScaleGo Massive,Reach Goals,& Build the

Infrastructure

5. SustainMaintain momentum,develop new content,

& measure success

5 Phases of a Movement

The Confluence of new technology with a growing social desire to engage and make a statement is resulting in the most radical spread of expressive capability in human history.

Members of a MOVEMENT

Pass along and share information—always, everywhere

They share tasks with enthusiasm and passion

They look to each other for support and energy

They help expand participation and grow partners

They engage in the power of THREE

NOTHING INFLUENCES new MEMBERS to JOIN the TEAM as much a POSITIVE MEMBERS

HOW TO CONNECT THE LN

MOVEMENTFIND PEOPLE WHO BELIEVE AND CARE

BE DEDICATED TO CREATING MATERIALS AND MESSAGING AND SHARING

LEARN TO RELINQUISH CONTROL AND LET THE MOVEMENT DO WHAT IT WILL WITH A CRAFTED MESSAGE

LEARN TO STOP TALKING ABOUT “YOU” AND JOIN A CONVERSATION ABOUT THE MUTUAL GOALS of “US”

SUPPORT COLLABORATION, ALLIANCES, JOINT MISSIONS

MEET, DON’T COMPETE

LISTEN AND LEARN. DON’T JUDGE.

EVERYONE FUELS THE FIRE

LN will give them a place to connect, meet, and share ideas. Make deep connections even when views/beliefs conflict to a degree

LN will be transparent to earn credibility; eschew self-promotion and hype; build bridges

LN will create a bottom-up, self-organizing system that is autonomous, passionate and self-sustaining.

GROW ‘CAUSE’ MARKETING

MARKET LN for mutual benefit bycreating alliances

using New Media & social marketing well (it is a revolution to touch millions quickly) and with positive messaging for the change desired, and getting traditional media coverage by partnering with fellow organizations, corporations and celebrities

communicating with people on a level that transcends small mindedness – it is outdated. Ln will be innovative.

Ensuring the people that participate in the movement are incredibly passionate, and of diverse-age, ethnicities, incomes, education levels…

Fuel restlessness with hope and

action

Be the driving force

Think freedom of constraints Be the Justice You

Desire

Enact Fairness and

inclusiveness

Education’s has an inherent social strain

that we can use:

LISTEN, don’t judge

If YOU know about the problem and don’t take action YOU are the

problem

Growth-Openness-Freedom-to-Belong

is the POWER of the LN MOVEMENTOriginal Core

Membersare the true believers

will shape the movement’s identity— by pulling and pushing each other

will define the groups early agenda

will foster a communal bond that entices and attracts others to want to join

will encourage diversity of thought, listen and are willing broaden their personal interests for the greater goal

Understand LN’s Movement Will Grow

Ln goals will grow and be both separate and connected. People will naturally form into smaller working groups of action

so each person owns an “individual” message designed to persuade others to join “his/her” movement

a strong sense of community, exponentially with trust

have power and comfort that the group’s loyalty to the mission is longstanding

Let’s MOVE-IT Literate Nation!