Taylor’s University Lakeside Campus

FNBE AUG 2014

Social Psychology

Final Project (Video Clip)

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THE LIFE OF ROBERT

Extrinsic Motivation

Definition: Motivation that comes from external of an individual.Concept applied: Robert is motivated by the reward which is his sister’s secret recipe. Therefore, he work hard to archive an A in his test in order

to eat his sister’s secret recipe.

Schema

Definition: A cognitive framework or concept that helps organize and interpret information.

Concept applied: Robert’s sister does not have to refer to the book when she cooks the spaghetti as the process of making the spaghetti is already develops and stored

in sister’s memory.

Discrimination

Definition: The unjust or prejudicial treatment of different categories of people, individual or things.

Concept applied: Robert discriminate the bikers in this video. He thinks that all bikers are bad and disturbing, so he quickly go home to avoid the bikers.

Post-decision dissonance

Definition: A form of regret or worry that perhaps we did not make the best choice.Concept applied: Robert feels regret when he is on the way home after finished

watching football with his friends. He thinks that he should had studying at home especially when Manchester United lost the game.

Dispositional attribution

Definition: The assumption that a person’s behaviour reflects his internal dispositions like his personality, beliefs, attitude and etc.

Concept applied: Robert assumes that Jacob will not get a good grade for his exam when all the students get their exam papers. In Robert’s mind, he judges Jacob that

he is lazy and will not study for his exam.

He is so lazy. Surely, he will not get good

marks.

I get C for my test!!!