The Lexus Retreat
5
LEXUS RETREAT BRAND EXTENSION
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Transcript of The Lexus Retreat
LEXUSRETREAT
BRAND EXTENSION
PERSONALRENTALROOMS
THE LEXUS RETREAT
LOCATION:TRAVEL
TERMINALS
MEMBERSHIP OR
WALK IN
SETTINGSTHAT
FOLLOW YOU
LIGHTING SOUND
CLIMATE
THE LEXUS RETREAT
ENTERTAINMENT
INCREASE CONSIDERATION &
DESIRABILITYAMONGST
TRAVELERS & URBANITES
SHORT TERM GOAL:
THE LEXUS RETREAT
LONG TERM GOAL:EXPAND LEXUS’
PRESENCE INLARGER FIELD OF LUXURYTRANSPORT
USER TESTING:
THE LEXUS RETREAT
“TRANSLATESTHE
PERFORMANCE& COMFORTOF LEXUS
CARS”
“WOULDIMPROVE MYIMPRESSION
OF THE LEXUS BRAND”
